Personal Accessories in Germany
Personal accessories faced slow growth in 2023, due to economic uncertainty. Consumer confidence revived somewhat towards the end of the year, but spending is expected to remain constrained, due to the global financial and labour crises. Hybrid and remote working have reduced the need for business bags, but last-minute and short-haul travel have increased, creating opportunities for backpacks and duffel bags. Bag sales have yet to recover fully, but luggage sales surpassed 2019 levels in current...
Euromonitor International's Personal Accessoriesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Personal Accessoriesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Personal Accessories in Germany
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
PERSONAL ACCESSORIES IN GERMANY
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
JEWELLERY IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth in jewellery sales slows after a double-digit increase in 2022
In-store shopping experience is still unbeatable, despite development of e-commerce
Synthetic diamonds are an affordable and sustainable alternative for jewellery lovers
PROSPECTS AND OPPORTUNITIES
Sustainability and cost driving innovation in jewellery
Jewellery to become more inclusive and diversified
Online second-hand jewellery brings many advantages to vintage jewellery lovers
CATEGORY DATA
Table 12 Sales of Jewellery by Category: Volume 2018-2023
Table 13 Sales of Jewellery by Category: Value 2018-2023
Table 14 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 15 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 16 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 17 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 18 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 19 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 20 NBO Company Shares of Jewellery: % Value 2019-2023
Table 21 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 22 Distribution of Jewellery by Format: % Value 2018-2023
Table 23 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 24 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 25 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resurgence and evolution in quartz watches
Digital expansion of the pre-owned market
Balance of tradition and technology
PROSPECTS AND OPPORTUNITIES
Generational shift in preferences towards connectivity
Sustainable innovations take centre stage
Quartz watches – blending the best of both worlds
CATEGORY DATA
Table 27 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 28 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 29 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 30 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 31 Sales of Traditional Watches by Category: Volume 2018-2023
Table 32 Sales of Traditional Watches by Category: Value 2018-2023
Table 33 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 34 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 35 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 36 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 37 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 38 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 39 Sales of Connected Watches by Category: Volume 2018-2023
Table 40 Sales of Connected Watches by Category: Value 2018-2023
Table 41 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 42 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 44 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 45 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 46 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 47 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 48 Distribution of Connected Watches by Format: % Value 2018-2023
Table 49 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 50 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 51 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 53 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 54 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 55 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 57 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 58 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 59 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 60 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
A slow recovery from the pandemic crisis
Polarisation grows within consumers as innovations take place
Stationary retailers are still the preferred channel of German consumers
PROSPECTS AND OPPORTUNITIES
CSR to gain more importance for increasingly informed consumers
Inclusivity to become a driver in writing instrument innovations
E-commerce to continue growing in the forecast period
CATEGORY DATA
Table 61 Sales of Writing Instruments by Category: Volume 2018-2023
Table 62 Sales of Writing Instruments by Category: Value 2018-2023
Table 63 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 64 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 65 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 66 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 67 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 68 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 69 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 70 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 71 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
BAGS AND LUGGAGE IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bags and luggage continues to see slow growth in 2023, amid economic uncertainty
Luxury brands continue growing, as consumers look for quality over quantity
Online channel sees a slight decrease as physical stores reopen
PROSPECTS AND OPPORTUNITIES
Personalisation in bags will encourage consumers to be creative
Private label to continue growing in bags and luggage
Sustainability and social values are taken more into consideration than ever before
CATEGORY DATA
Table 72 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 73 Sales of Bags and Luggage by Category: Value 2018-2023
Table 74 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 75 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 76 Sales of Luggage by Type: % Value 2018-2023
Table 77 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 78 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 79 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 80 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 81 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 82 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
PERSONAL ACCESSORIES IN GERMANY
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
JEWELLERY IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth in jewellery sales slows after a double-digit increase in 2022
In-store shopping experience is still unbeatable, despite development of e-commerce
Synthetic diamonds are an affordable and sustainable alternative for jewellery lovers
PROSPECTS AND OPPORTUNITIES
Sustainability and cost driving innovation in jewellery
Jewellery to become more inclusive and diversified
Online second-hand jewellery brings many advantages to vintage jewellery lovers
CATEGORY DATA
Table 12 Sales of Jewellery by Category: Volume 2018-2023
Table 13 Sales of Jewellery by Category: Value 2018-2023
Table 14 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 15 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 16 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 17 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 18 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 19 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 20 NBO Company Shares of Jewellery: % Value 2019-2023
Table 21 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 22 Distribution of Jewellery by Format: % Value 2018-2023
Table 23 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 24 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 25 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resurgence and evolution in quartz watches
Digital expansion of the pre-owned market
Balance of tradition and technology
PROSPECTS AND OPPORTUNITIES
Generational shift in preferences towards connectivity
Sustainable innovations take centre stage
Quartz watches – blending the best of both worlds
CATEGORY DATA
Table 27 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 28 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 29 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 30 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 31 Sales of Traditional Watches by Category: Volume 2018-2023
Table 32 Sales of Traditional Watches by Category: Value 2018-2023
Table 33 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 34 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 35 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 36 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 37 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 38 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 39 Sales of Connected Watches by Category: Volume 2018-2023
Table 40 Sales of Connected Watches by Category: Value 2018-2023
Table 41 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 42 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 44 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 45 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 46 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 47 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 48 Distribution of Connected Watches by Format: % Value 2018-2023
Table 49 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 50 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 51 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 53 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 54 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 55 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 57 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 58 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 59 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 60 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
A slow recovery from the pandemic crisis
Polarisation grows within consumers as innovations take place
Stationary retailers are still the preferred channel of German consumers
PROSPECTS AND OPPORTUNITIES
CSR to gain more importance for increasingly informed consumers
Inclusivity to become a driver in writing instrument innovations
E-commerce to continue growing in the forecast period
CATEGORY DATA
Table 61 Sales of Writing Instruments by Category: Volume 2018-2023
Table 62 Sales of Writing Instruments by Category: Value 2018-2023
Table 63 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 64 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 65 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 66 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 67 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 68 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 69 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 70 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 71 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
BAGS AND LUGGAGE IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bags and luggage continues to see slow growth in 2023, amid economic uncertainty
Luxury brands continue growing, as consumers look for quality over quantity
Online channel sees a slight decrease as physical stores reopen
PROSPECTS AND OPPORTUNITIES
Personalisation in bags will encourage consumers to be creative
Private label to continue growing in bags and luggage
Sustainability and social values are taken more into consideration than ever before
CATEGORY DATA
Table 72 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 73 Sales of Bags and Luggage by Category: Value 2018-2023
Table 74 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 75 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 76 Sales of Luggage by Type: % Value 2018-2023
Table 77 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 78 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 79 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 80 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 81 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 82 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
