Monsoon Accessorize Ltd in Personal Accessories (United Kingdom)

June 2017 | 2 pages | ID: M3BC8F6B36AEN
Euromonitor International Ltd

Abstracts

The strategy of Monsoon Accessorize is to focus on separating Monsoon and Accessorize, and ensure they are positioned to respond to the fast changing retail environment. Such a decision is based on the fact that two stores have different consumer groups with Monsoon targeting affluent women, while Accessorize relies on mass consumers with lower purchasing power. In addition, the company is planning to further invest in internet channel as well as strengthening its management team.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Monsoon Accessorize Ltd: Key Facts
  Summary 2 Monsoon Accessorize Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Monsoon Accessorize Ltd: Competitive Position 2016