Luxury Timepieces in Turkey

January 2021 | 21 pages | ID: L53BE792C68EN
Euromonitor International Ltd

Abstracts

Sales of luxury timepieces fell sharply in Turkey in 2020 due to the impact of the COVID-19 pandemic, with men’s luxury timepieces particularly hard hit. Reduced consumer confidence led to a fall in spending on high-ticket items, while many of the more traditional luxury watch brands continued to rely heavily on store-based sales with only a limited digital presence. A sharp reduction in the number of weddings and other celebrations during 2020 is also likely to have impacted sales of luxury wat...

Euromonitor International's Luxury Timepieces in Turkey report offers a comprehensive guide to the size and shape of the Luxury Timepieces market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Timepieces retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change

Product coverage: Men's Luxury Timepieces, Women's Luxury Timepieces.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Timepieces market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Reduced consumer confidence and lower tourist spending hit sales of luxury timepieces in 2020
COVID-19 pandemic leads to inaugural digital-only luxury Swiss watch fair in 2020
Leading brands hold firm while e-commerce sees only marginal growth despite a fall in store-based retailing in 2020
RECOVERY AND OPPORTUNITIES
Pressure on disposable incomes set to drive demand for affordable luxury over the forecast period
Online fairs, virtual showrooms and digital capabilities set to become a permanent feature
Product launch schedules set to resume in 2021
CATEGORY DATA
Table 1 Sales of Luxury Timepieces by Category: Value 2015-2020
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019
Table 5 Distribution of Luxury Timepieces by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?
MARKET INDICATORS
Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020
MARKET DATA
Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources