Luxury Goods in Ukraine
While luxury good suffered a decline in value sales in 2020, due to restrictions caused by the pandemic, including closure of retail outlets for a time, it did not suffer a drastic decline in value sales. The reason being, with international travel disrupted and Ukrainian consumers unable to go abroad as a result, they were unable to purchase luxury goods overseas or through airport outlets, when generally luxury goods are cheaper, and instead bought luxury goods locally instead. This was partic...
Euromonitor International's Luxury Goods in Ukraine report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Luxury Goods in Ukraine report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Luxury Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
LUXURY GOODS IN UKRAINE
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2016-2021
Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
Luxury hotels remains small in terms of value sales
Luxury foodservice remains negligible
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth, once foreign visitors return
Experiential luxury negatively impacted by lack of development of luxury foodservice over the forecast period
Experiential luxury will be focused on Kiev over the forecast period
CATEGORY DATA
Table 91 Sales of Experiential Luxury by Category: Value 2016-2021
Table 92 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 93 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 94 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 95 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 96 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY HOTELS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales still lower than before the pandemic
International hotels chains dominate and value sales remain relatively low
Players look to expand beyond Kiev
PROSPECTS AND OPPORTUNITIES
Uncertainty reigns over forecast period
Domestic tourism not enough to sustain luxury hotels
Varying demands of different demographics regarding luxury hotel experience
CATEGORY DATA
Table 9 Sales in Luxury Hotels: Value 2016-2021
Table 10 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 11 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 12 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 13 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 14 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026
FINE WINES/CHAMPAGNE AND SPIRITS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales on par with 2020
International brands dominate value sales
Whiskies register healthy current value growth
PROSPECTS AND OPPORTUNITIES
Rising incomes set to fuel growth in forecast period
Whiskies will drive value growth over the forecast period
Millennials driving value growth and focusing on quality over quantity
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026
PREMIUM AND LUXURY CARS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales on par with 2020
More affordable German brands lead in premium and luxury cars
Kiev largest consumer base
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Affordable premium may threaten value sales of premium and luxury cars
Luxury electric cars stunted by lack of infrastructure
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2016-2021
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026
PERSONAL LUXURY IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Personal luxury registers a recovery in 2021
Investments in brand building and early-mover edge favour global brands
Women’s designer handbags register highest value growth
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period, though uncertainties remain
Increase in competitiveness over forecast period
Digital channels will become more experiential over the forecast period
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2016-2021
Table 29 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 30 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 31 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 32 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 33 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
The leading brands benefit from a long presence and wide personal luxury ranges
Decline of fast fashion benefits designer apparel and footwear
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth, though there are uncertainties
Millennials drive demand for more unique and sustainable luxury brands
Women look to social media to stay up-to-date
CATEGORY DATA
Table 35 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
Table 38 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
Table 39 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
Table 40 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026
LUXURY EYEWEAR IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value growth on par with 2020
Multi-brand retailer, Luxoptika, leads with wide ranges that cater to different consumer needs
Luxury sun glasses appeal to women and men looking for affordable stylish products
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Variety of trends sustain demand for luxury eyewear over forecast period
Online channels increasingly offer interactive consumer experience
CATEGORY DATA
Table 42 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 43 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 45 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 46 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 47 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 48 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY JEWELLERY IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
International players appeal through high-quality pieces and strong brand images
Women continue to dominate in terms of demand
PROSPECTS AND OPPORTUNITIES
Healthy value growth, though there are uncertainties
Younger consumers look to affordable luxury jewellery to distinguish themselves from their peers
Local designers will lose out to international players as they don’t have the same marketing reach
CATEGORY DATA
Table 49 Sales of Luxury Jewellery by Category: Value 2016-2021
Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
Table 53 Distribution of Luxury Jewellery by Format: % Value 2016-2021
Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026
LUXURY LEATHER GOODS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 sees luxury leather goods recoup the losses of 2020
Deep pockets of international brands gives them advantage in terms of advertising
Fear of counterfeit products encourages out-of-country sales
PROSPECTS AND OPPORTUNITIES
Return to international travel likely to boost demand in forecast period
Sustainability of manufacturing process will come more to the fore over the forecast period
Retailers need to build trust to tap into the potential of online sales
CATEGORY DATA
Table 56 Sales of Luxury Leather Goods: Value 2016-2021
Table 57 Sales of Luxury Leather Goods: % Value Growth 2016-2021
Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
Table 60 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
Table 61 Forecast Sales of Luxury Leather Goods: Value 2021-2026
Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026
LUXURY PORTABLE CONSUMER ELECTRONICS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Second year of declining value sales
Apple gains further value share
Limited value sales
PROSPECTS AND OPPORTUNITIES
Very healthy value growth over forecast period
International travel could dampen value sales
Younger consumers more interested in luxury portable consumer electronics but cannot afford them
CATEGORY DATA
Table 63 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
Table 64 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
Table 66 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
Table 67 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
Table 68 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026
LUXURY TIMEPIECES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy current value sales in 2021
Players invest in advertising and innovation to retain consumer interest
High status attributes of luxury timepieces appeal to affluent and professional men
PROSPECTS AND OPPORTUNITIES
Lower value growth than other luxury goods over forecast period
Portable consumer electronics lure consumers away from luxury watches
Women’s timepieces gain value share
CATEGORY DATA
Table 70 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 71 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 73 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 74 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 75 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 76 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY WRITING INSTRUMENTS AND STATIONERY IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
A recovery from slump in value sales in 2020
ST Dupont continues to dominate
Other luxury gift options squeeze demand for luxury writing instruments and stationery
PROSPECTS AND OPPORTUNITIES
Limited value growth over forecast period
Expensive limited editions attract serious collectors
Product area good fit for online sales
CATEGORY DATA
Table 77 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 78 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 79 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 80 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 81 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy value growth in 2021
Wide assortments of high-quality products sustain the demand for major brands
Colour cosmetic registers highest growth in 2021
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Super premium fragrances holds highest value share, appealing to both genders
E-commerce continues to gain value share over forecast period
CATEGORY DATA
Table 84 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 85 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 86 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 87 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 88 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2016-2021
Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
Luxury hotels remains small in terms of value sales
Luxury foodservice remains negligible
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth, once foreign visitors return
Experiential luxury negatively impacted by lack of development of luxury foodservice over the forecast period
Experiential luxury will be focused on Kiev over the forecast period
CATEGORY DATA
Table 91 Sales of Experiential Luxury by Category: Value 2016-2021
Table 92 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 93 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 94 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 95 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 96 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY HOTELS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales still lower than before the pandemic
International hotels chains dominate and value sales remain relatively low
Players look to expand beyond Kiev
PROSPECTS AND OPPORTUNITIES
Uncertainty reigns over forecast period
Domestic tourism not enough to sustain luxury hotels
Varying demands of different demographics regarding luxury hotel experience
CATEGORY DATA
Table 9 Sales in Luxury Hotels: Value 2016-2021
Table 10 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 11 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 12 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 13 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 14 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026
FINE WINES/CHAMPAGNE AND SPIRITS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales on par with 2020
International brands dominate value sales
Whiskies register healthy current value growth
PROSPECTS AND OPPORTUNITIES
Rising incomes set to fuel growth in forecast period
Whiskies will drive value growth over the forecast period
Millennials driving value growth and focusing on quality over quantity
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026
PREMIUM AND LUXURY CARS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales on par with 2020
More affordable German brands lead in premium and luxury cars
Kiev largest consumer base
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Affordable premium may threaten value sales of premium and luxury cars
Luxury electric cars stunted by lack of infrastructure
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2016-2021
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026
PERSONAL LUXURY IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Personal luxury registers a recovery in 2021
Investments in brand building and early-mover edge favour global brands
Women’s designer handbags register highest value growth
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period, though uncertainties remain
Increase in competitiveness over forecast period
Digital channels will become more experiential over the forecast period
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2016-2021
Table 29 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 30 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 31 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 32 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 33 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
The leading brands benefit from a long presence and wide personal luxury ranges
Decline of fast fashion benefits designer apparel and footwear
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth, though there are uncertainties
Millennials drive demand for more unique and sustainable luxury brands
Women look to social media to stay up-to-date
CATEGORY DATA
Table 35 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
Table 38 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
Table 39 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
Table 40 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026
LUXURY EYEWEAR IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value growth on par with 2020
Multi-brand retailer, Luxoptika, leads with wide ranges that cater to different consumer needs
Luxury sun glasses appeal to women and men looking for affordable stylish products
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Variety of trends sustain demand for luxury eyewear over forecast period
Online channels increasingly offer interactive consumer experience
CATEGORY DATA
Table 42 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 43 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 45 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 46 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 47 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 48 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY JEWELLERY IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
International players appeal through high-quality pieces and strong brand images
Women continue to dominate in terms of demand
PROSPECTS AND OPPORTUNITIES
Healthy value growth, though there are uncertainties
Younger consumers look to affordable luxury jewellery to distinguish themselves from their peers
Local designers will lose out to international players as they don’t have the same marketing reach
CATEGORY DATA
Table 49 Sales of Luxury Jewellery by Category: Value 2016-2021
Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
Table 53 Distribution of Luxury Jewellery by Format: % Value 2016-2021
Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026
LUXURY LEATHER GOODS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 sees luxury leather goods recoup the losses of 2020
Deep pockets of international brands gives them advantage in terms of advertising
Fear of counterfeit products encourages out-of-country sales
PROSPECTS AND OPPORTUNITIES
Return to international travel likely to boost demand in forecast period
Sustainability of manufacturing process will come more to the fore over the forecast period
Retailers need to build trust to tap into the potential of online sales
CATEGORY DATA
Table 56 Sales of Luxury Leather Goods: Value 2016-2021
Table 57 Sales of Luxury Leather Goods: % Value Growth 2016-2021
Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
Table 60 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
Table 61 Forecast Sales of Luxury Leather Goods: Value 2021-2026
Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026
LUXURY PORTABLE CONSUMER ELECTRONICS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Second year of declining value sales
Apple gains further value share
Limited value sales
PROSPECTS AND OPPORTUNITIES
Very healthy value growth over forecast period
International travel could dampen value sales
Younger consumers more interested in luxury portable consumer electronics but cannot afford them
CATEGORY DATA
Table 63 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
Table 64 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
Table 66 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
Table 67 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
Table 68 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026
LUXURY TIMEPIECES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy current value sales in 2021
Players invest in advertising and innovation to retain consumer interest
High status attributes of luxury timepieces appeal to affluent and professional men
PROSPECTS AND OPPORTUNITIES
Lower value growth than other luxury goods over forecast period
Portable consumer electronics lure consumers away from luxury watches
Women’s timepieces gain value share
CATEGORY DATA
Table 70 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 71 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 73 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 74 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 75 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 76 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY WRITING INSTRUMENTS AND STATIONERY IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
A recovery from slump in value sales in 2020
ST Dupont continues to dominate
Other luxury gift options squeeze demand for luxury writing instruments and stationery
PROSPECTS AND OPPORTUNITIES
Limited value growth over forecast period
Expensive limited editions attract serious collectors
Product area good fit for online sales
CATEGORY DATA
Table 77 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 78 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 79 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 80 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 81 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy value growth in 2021
Wide assortments of high-quality products sustain the demand for major brands
Colour cosmetic registers highest growth in 2021
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Super premium fragrances holds highest value share, appealing to both genders
E-commerce continues to gain value share over forecast period
CATEGORY DATA
Table 84 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 85 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 86 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 87 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 88 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
