Luxury Goods in South Korea

October 2024 | | ID: L159652AD81EN
Euromonitor International Ltd

Abstracts

Retail value sales of luxury goods in South Korea rose by 9% in 2024 in current terms, to stand at KRW49.1 trillion. These positive results were driven by consumer indulgence, the release of pent-up demand on a post-pandemic landscape and heightened tourism. Strong marketing campaigns that included local influencers drove sales, while new launches offered limited edition products and exclusive ranges. In addition, players offered unique shopping experiences to engage luxury consumers in stores,...

Euromonitor International's Luxury Goods in South Korea report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Luxury Goods in South Korea
Euromonitor International
October 2024

LIST OF CONTENTS AND TABLES

LUXURY GOODS IN SOUTH KOREA
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SOUTH KOREA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Double-digit retail value growth as wealthy consumers invest in travel experiences
Luxury hotels lead overall growth, offering unique and exclusive experiences
Leading luxury hotels focus on developing their sustainability strategies
PROSPECTS AND OPPORTUNITIES
Positive outlook for the forecast period bolstered by the opening of new venues
The expansion of business facilities drives business clientele in luxury hotels
Luxury foodservice remains in its infancy while brands offer new experiences
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN SOUTH KOREA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Fine wines/champagne and spirits grow as the mixology trend rises
Mindful consumption trends benefit premium and luxury alcoholic brands
Limited edition and heritage are key trends that engage luxury consumers
PROSPECTS AND OPPORTUNITIES
Champagne drives retail value growth across the forecast period
Cocktail culture, flavour exploration and experiences boosts sales of premium spirits
Positive growth for fine wines as consumers expand their product knowledge
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN SOUTH KOREA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Rising retail value sales supported by new launches in premium and luxury cars
Premium and luxury cars is led by Daimler AG, offering the Mercedes-Benz brand
The demand for sustainability boosts sales of electric and hybrid cars
PROSPECTS AND OPPORTUNITIES
Strong volume growth bolstered by ongoing investment from luxury car players
Customisation and limited edition models appeal to luxury consumers in South Korea
Improved infrastructure support ongoing demand for luxury electric cars
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN SOUTH KOREA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Designer apparel brands launch projects and concept stores aligned with South Korean culture
Luxury eyewear gains ground as brands invest in cutting-edge technology
Luxury jewellery players engage local influencers to boost sales in South Korea
Luxury leather goods focus on sustainable attributes to engage consumers
Luxury wearables offer consumers cutting-edge technology with timeless design
Consumers consider luxury timepieces to be a strong investment opportunity
Luxury writing instruments see sales fall, while leading brands offer customisation
Super premium beauty and personal care is led by South Korean brands
PROSPECTS AND OPPORTUNITIES
Value sales rise as luxury leather goods drive sales through exclusivity and scarcity
Sustainable strategies increase as brands align with consumers' rising concerns
Brands invest in augmented reality to boost sales of products through e-commerce
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029