Luxury Goods in China

October 2024 | | ID: L33F70A620BEN
Euromonitor International Ltd

Abstracts

Retail value sales of luxury goods in China are rising by 4% in 2024 in current terms, to stand at CNY3.26 trillion. Growth in sales is fuelled by consumers’ increased desire to live in the moment and enjoy life, as well as rising interest in purchasing luxury goods as investment pieces - ownership of material things is increasingly linked to investment as consumers continue to shift towards spending on experiences for enjoyment.

Euromonitor International's Luxury Goods in China report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Luxury Goods in China
Euromonitor International
October 2024

LIST OF CONTENTS AND TABLES

LUXURY GOODS IN CHINA
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN CHINA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Shift towards experiences over possessions in bid to live life now, as Ritz-Carlton wins Leading Luxury Hotel award
Hyatt Corp maintains lead in 2023 as new openings continue across the competitive landscape
AI expands within OTAs, while sustainability remains a slowly-but-surely emerging concern
PROSPECTS AND OPPORTUNITIES
Experiential luxury faces bright forecast period in China
Increased domestic travel and a greater focus on sustainability in business travel
Rising sales and new luxury hotel openings anticipated despite economic uncertainty
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN CHINA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Sales supported by taste for luxury and expanding premiumisation, as Champagne partners with Marriott Hotels
Premiumisation trends benefit baijiu
Younger generations seek to drink less but better as health conscious-drinking takes greater hold, while players work on appealing through culture
PROSPECTS AND OPPORTUNITIES
Sales set to rise though players must pay attention to evolving trends and demand
Fine wines will lead growth as luxury spirits remains biggest segment
Baijiu still ripe for further growth as premiumisation trends persist
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN CHINA
KEY DATA FINDINGS

2024 DEVELOPMENTS

High-net-worth individuals sustain demand for premium and luxury cars in 2024
Bayerische Motoren takes number one position in 2023, but faces rising competition from local players
Electric cars expands while autonomous driving progresses
PROSPECTS AND OPPORTUNITIES
Value sales will keep on rising as premium and luxury cars remain symbols of wealth
E-commerce to expand, and accelerated progress anticipated for autonomous driving
China will consolidate its position as global giant in EV sales
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN CHINA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Designer apparel and footwear (ready-to-wear) is home to minimalist clothing but decorative jeans, while digital trends continue
Luxottica continues to lead luxury eyewear in 2023
Sales rise for luxury jewellery despite relatively conservative consumer attitudes
Luxury leather goods benefits from trend towards investment purchases
Innovation and advanced tech drive growth in luxury wearables
Luxury timepieces sees rise of smart and connected options
Luxury writing instruments and stationery sees growth curbed by ongoing digitalisation trends
High-end brands supported by demand for efficacy in super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Positive growth forecast for luxury wearables
E-commerce platforms to see greater investment, while more players will expand into China
Luxury jewellery likely to lead value growth, and sustainability concerns will slowly gather pace
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029