Luxury Goods in Brazil

October 2024 | | ID: LFB231EA62CEN
Euromonitor International Ltd

Abstracts

Retail sales of luxury goods in Brazil are increasing by 6% in current value terms to reach BRL45.7 billion in 2024. The post-pandemic recovery continues, with affluent consumers particularly focused on indulgence, with a shift away from possession and towards investment and experience. As well as spending on experiential luxury, consumers are purchasing luxury goods with rising interest in the investment worth of products, meaning that durability is becoming more important.

Euromonitor International's Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Luxury Goods in Brazil
Euromonitor International
October 2024

LIST OF CONTENTS AND TABLES

LUXURY GOODS IN BRAZIL
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN BRAZIL
KEY DATA FINDINGS

2024 DEVELOPMENTS

Experiential luxury rises in response to renewed joie de vivre
Hotel Marco Internacional as 2023 leading company
Digitalisation trends transforming booking process
PROSPECTS AND OPPORTUNITIES
Slowed value sales predicted despite emerging exclusivity trend
New hotels set for early forecast-period openings, while high-end sustainability focus allows visitors to go green in style
Authentic experiences trump physical luxury for younger consumers
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN BRAZIL
KEY DATA FINDINGS

2024 DEVELOPMENTS

Slowed sales reflect rebalancing, with at-home consumption trends persisting into 2024
Cachaзa gains ground through impact of premiumisation trend
Distribution remains critical factor in product progress, while illicit trading continues to pose problems
PROSPECTS AND OPPORTUNITIES
Challenges ahead with competitive threats from within and without the category and extreme weather
Concept of premium shifting towards local appeal and emotional resonance
Expanding consumer base and rising relevance of butecos
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN BRAZIL
KEY DATA FINDINGS

2024 DEVELOPMENTS

Sales rise despite continued supply chain problems pushing up prices
BMW maintains its leadership as local production fails to gain ground
Electric cars see increased investment
PROSPECTS AND OPPORTUNITIES
Value sales will rise though category faces challenges in attracting new generations of consumers
Take up of electric vehicles in Brazil continues to lag behind other countries, with progress likely to remain relatively slow
Growth of electric vehicles to be spurred by further investment and new legislation
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN BRAZIL
KEY DATA FINDINGS

2024 DEVELOPMENTS

Digitalisation trend accelerates throughout all segments of designer apparel and footwear
Luxury eyewear sees new technology advance, with AI offering potential for progress
Store-based outlets remain most important distribution channels for luxury jewellery
Luxury leather goods sees greater focus on sustainability and personal investment
Younger generations seek luxury wearables with broad range of tracking metrics
Luxury timepieces become smarter and greener
Second-hand and hybrid products become more prevalent within luxury writing instruments and stationery
Super premium beauty and personal care benefits from digitalisation and social media trends
PROSPECTS AND OPPORTUNITIES
Personal luxury sales set to rise
Digitalisation trends to continuously reshape retailing
Younger consumers drive green growth and social consciousness within personal luxury goods
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029