Luxury Goods in Argentina

October 2024 | | ID: L18D13CC4E7EN
Euromonitor International Ltd

Abstracts

Retail value sales of luxury goods are set to more than double in current terms in Argentina in 2024. The increase in the US dollar price that occurred when the new government came to office in December 2023, as a result of a devaluation of more than 100%, strongly affected prices in luxury goods categories.

Euromonitor International's Luxury Goods in Argentina report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Luxury Goods in Argentina
Euromonitor International
October 2024

LIST OF CONTENTS AND TABLES

LUXURY GOODS IN ARGENTINA
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN ARGENTINA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Fall in tourism due to rising prices in the country affects the luxury hotel segment in 2024
Casa Lucia, the first Ъnico Hotels project outside Spain, opens in the luxurious neighbourhood of Recoleta
Large international groups have limited presence in luxury hotels in Argentina
PROSPECTS AND OPPORTUNITIES
Greater connectivity and more luxury orientated offer to boost the arrival of international tourists
Minor Hotels group opening new projects in the context of low priced properties
Argentine restaurants recognised by the Michelin Guide
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN ARGENTINA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Experience seekers drive fine wines/champagne and spirits growth
Major international brands have presence in the country through both international and local players
Wine and experiential luxury go hand in hand in the province of Mendoza
PROSPECTS AND OPPORTUNITIES
Whisky to see growth as it becomes a trans-generational drink
Great growth in the cocktail segment with a large presence of female bartenders
Argentine wine positioned amongst the best in the world
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN ARGENTINA
KEY DATA FINDINGS

2024 DEVELOPMENTS

SUV models gain relevance within premium and luxury cars
Mercedes-Benz Argentina SA dominates category
Growing offer of hybrid and electric cars in the premium and luxury segment
PROSPECTS AND OPPORTUNITIES
Premium and luxury car category will continue its positive development because its target audience is not affected by the ups and downs of the local economy
High tax burden affects the value of cars
Offering experiences is a key factor in attracting new customers
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN ARGENTINA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
More brands entering the country will boost the growth of personal luxury
The online channel is gaining in relevance both for the sale of products and for communication
Greater customer knowledge and personalised approach are key for personal luxury buyers
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029