Luxury Accessories in Poland

December 2015 | 23 pages | ID: LBC7269100CEN
Euromonitor International Ltd

Abstracts

Luxury brands started to have a bigger impact on luxury accessories in 2015. More luxury brand owners entered Poland and players already present opened new stores. Polish consumers often purchase mass-luxury brands on the internet, attracted by bargain prices. While the majority of consumers chose low- and medium-priced products, there was a noticeable trend towards purchasing personal accessories at higher unit prices. Poles are becoming more conscious of product values and quality, and are no...

Euromonitor International's Luxury Accessories in Poland report offers a comprehensive guide to the size and shape of the Luxury Accessories market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Accessories retailing along with the development of consumers’ shopping patterns. Forecasts to 2019 illustrate how the market is set to change

Product coverage: Luxury Costume Jewellery, Luxury Cufflinks, Luxury Lighters, Luxury Sun Glasses, Other Luxury Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Luxury Accessories by Category: Value 2010-2015
  Table 2 Sales of Luxury Accessories by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Luxury Accessories: % Value 2010-2014
  Table 4 LBN Brand Shares of Luxury Accessories: % Value 2011-2014
  Table 5 Distribution of Luxury Accessories by Format: % Value 2010-2015
  Table 6 Forecast Sales of Luxury Accessories by Category: Value 2015-2020
  Table 7 Forecast Sales of Luxury Accessories by Category: % Value Growth 2015-2020
Louis Vuitton Polska Sp Zoo in Luxury Goods (poland)
Strategic Direction
Key Facts
  Summary 1 Louis Vuitton Polska Sp zoo: Key Facts
  Summary 2 Louis Vuitton Polska Sp zoo: Operational Indicators
Internet Strategy
  Summary 3 Louis Vuitton Polska Sp zoo: Internet Sales 2014-2015
Competitive Positioning
  Summary 4 Louis Vuitton Polska Sp zoo: Luxury Brands by Category 2015
Paradise Group Sp Zoo in Luxury Goods (poland)
Strategic Direction
Key Facts
  Summary 5 Paradise Group Sp zoo: Key Facts
  Summary 6 Paradise Group Sp zoo: Operational Indicators
Internet Strategy
  Summary 7 Paradise Group Sp zoo: Internet Sales 2014-2015
Competitive Positioning
  Summary 8 Paradise Group Sp zoo: Luxury Brands by Category 2015
Executive Summary
Luxury Goods Records Positive Growth
Growth in Internet Retailing Has Strong Positive Impact on Luxury Goods Brands
Local Players Fall Well Behind International Companies
Specialist Retailers Dominate Distribution
Ongoing Growth Expected for Forecast Period
Key Trends and Developments
Stronger Economic Growth Fuels Sales of Luxury Goods
Smart Shopping Shapes Purchasing Behaviour of Affluent Consumers
Consumers Force Leading Players To Focus on Digital Marketing and Sales
Store-based Non-grocery Channels Dominate Luxury Goods in Poland
Distribution
  Summary 9 Selected Luxury Department Stores: 2015
Market Data
  Table 8 Sales of Luxury Goods by Category: Value 2010-2015
  Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
  Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
  Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
  Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
  Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
  Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 10 Research Sources