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Luxury Accessories, Beauty & Apparel: Anti-Counterfeit, Brand Protection & Product Authentication

January 2015 | 300 pages | ID: L7CEA3B5974EN
Vandagraf International Limited

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Why - This report?

A whole spectrum of evolutions and changes are taking place across the luxury, beauty & apparel market sectors:
  • Strong market growth in a number of market segments
  • Strong geographical shifts of demand
  • Explosive growth of counterfeiting of luxury products since around 2010
  • Strong technological developments in brand protection and product authentication.
  • Growth of global counterfeiting across all end user sectors is now accelerating to around 15.6% annually between 2013 and 2018 (up from 6.8% annually between 2008 between 2013) according to the International Chamber of Commerce (ICC).
To optimise and maximise their businesses, solution providers may wish to:
  • To build up a solid an understanding of their customer's businesses
  • To identify additional opportunities so as to tailor their offerings accordingly
  • To guide customer facing situations favourably.
  • For these reasons we at Vandagraf believe that this new report is very timely.
Driving Forces

The landscape for the brand protection business has been evolving substantially in the last few years and continues to do so. The scale and reach of the counterfeiting problem continues to grow dramatically to a significant extent due to two big drivers that in particular have been causing accelerated growth of counterfeit products finding their way in to global supply chains:
  • China - Today the number one counterfeiter nation in the World - both for exports and for consumption within their own domestic market - Indeed up to some 80% of all counterfeit branded products are thought to originate in China according to the International Anti Counterfeiting Coalition (IACC)
  • The Internet - Huge growth of the internet as a tool for buying and selling almost anything worldwide, either by direct website / email contact, through social media or via on-line auction houses like eBay. Face to face transactions are not required and the anonymity that can be maintained suits counterfeiters well. Neither may products be inspected prior to delivery.
  • Notwithstanding the global economic downturn since 2008, fraudsters and criminals continue to exploit the economic climate of uncertainty. Indeed if anything the climate of global financial difficulty has stimulated counterfeiting.
Since around 2010, there has been a spectacular increase in counterfeit luxury goods Worldwide. And as a consequence brand owners in the luxury products sector have been suffering. In response the brands have been becoming increasingly pro-active in developing strategies and searching for solutions.

Structure of the report

This comprehensive 300 page report is divided in to 8 chapters:
  • Chapter 1 - INTRODUCTION
  • Chapter 2 - MARKET SIZING & FORECASTS
  • Chapter 3 - REGIONAL FACTORS
  • Chapter 4 - VERTICALS - END USER SECTORS - LUXURY, BEAUTY, APPAREL
  • Chapter 5 - TRACK & TRACE, MASS SERIALISATION & AUTHENTICATION
  • Chapter 6 - RF DEVICES - ADVANCES IN RFID / NFC / EAS
  • Chapter 7 - ONLINE COUNTERFEITING & BRAND PROTECTION
  • Chapter 8 - OPPORTUNITIES FOR SOLUTION PROVIDERS IN BRAND PROTECTION.
1. INTRODUCTION

Overview
  The Timeless Power of Luxury Brands
  What is Luxury?
    Brand Loyalty
    Craftsmanship - A Key Element for Luxury Watch & Jewelry World
  Strong Incentives for Counterfeiters
  Driving Forces - China & the Internet
  Spectacular Growth of Counterfeiting - Luxury Goods
  Pro-active Approach Essential - Luxury Brand Owners
  Complicit Consumer Behaviour
  The Anti counterfeiting Trade Agreement (ACTA)
  A Tool for Customs - Interface Public Members (IPM) - WCO / GS1
Crossovers / Synergies - Luxury, Beauty, Apparel
  Increasing Interaction Creating Significant Synergies
  Crossovers Can Lead to Opportunities in Brand Protection
    Case Study - Richemont / Net-a-Porter
  Crossover - Apparel / Accessories
    Accessorising Accessories with Apparel - A Two-way Street
  Crossover - Apparel and Beauty
    Mass Apparel Fashion Brands Move into the Beauty Segment
    Beauty is Becoming Key to Luxury & Apparel Portfolios
  Crossover - Fashion Brands & Colour Cosmetics, Nail Polish, Skin Care, Hair Care
Leading Brands & Industry Context - Luxury, Beauty, Apparel
  Top Luxury Brands & Brand Owners
  Leaders - Luxury
  Leaders - Beauty
  Leaders - Apparel & Footwear (incl. Sportswear)
Channels & Retailing Trends - Luxury, Beauty, Apparel
  Routes to market - Approved and Unapproved
  Sale of counterfeits at Street Level
  The future of shopping - Omni-Channel focus - Evolution of the distribution landscape
  Luxury Brands with wholly owned Company Retail Outlets
    Flagship Retail Stores
    Leading Luxury Brands - Integrated from Manufacturing to Retail
  Outlet Stores - Apparel & Footwear + Luxury Accessories & Leather Products
    Case Study - Bicester Village UK Outlet Centre - One of the World's Largest
  Online Retailing
    Online Luxury Sales Boom
    Evolution of Global Online Luxury Sales - 2008 to 2013
    Show-rooming - Apparel & Footwear
Bricks & Mortar Stores - Responding to the Online Threat
  Raising Customer Engagement & Empowerment in the Retail Store
  New Generation Retail Technology
  Case Study - Innovative Retail - Eyewear in Australia
  Smart Phones - A Key Role to Play in the Future of Retail
Tourist & Business Travel Spending - Luxury, Beauty & Apparel - UK Example
  Tourist Spending by Product Category - Accessories, Beauty, Apparel
  Tourist Spending - Airport Retail - Luxury, Beauty, Apparel

2. MARKET SIZING & FORECASTS

World Overview - Evolution of GDP
Financial Losses - Counterfeiting & Piracy
  Global Financial Losses - All Vertical End User Market Sectors
  Global Financial Losses - Luxury, Beauty, Apparel
  Breakdown - Estimated % Counterfeit by Vertical Market
  Breakdown of Losses versus Brand Protection Markets - Luxury, Beauty, Apparel
Evolution of the Brand Protection Solutions Market
  Brand Protection Market as a Percentage of Financial Losses - 2008 to 2013
  Comparative Growth Rates - GDP versus Losses due to Counterfeit / Pirated Products
  Forecast Annual Growth Rates for Leading Brand Protection Technologies
  Breakdown by Type of Brand Protection Technology - All Vertical End User Markets
  Breakdown of Brand Protection Markets by Technology & by Vertical Markets
    Market Evolution - Breakdown by Brand Protection Technology - All Vertical Markets
    Market Evolution - Breakdown by Brand Protection Technology - Luxury, Beauty, Apparel
  Counterfeit Packaging & Labels

3. REGIONAL FACTORS

Macro-Economic Regional Trends
  Evolution of Real GDP by Continent
  Evolution of GDP Growth & Per Capita GDP Growth by Decade
Market Overview - Regional Trends - Luxury, Beauty & Apparel
  Per Capita Disposable Income by Region
  Developed Markets
    Europe
    North America
    Japan
  Emerging Markets
    China
    Crackdown on Multiple Luxury Product ‘Gifting' in China
    Chinese Brands - Local & Global
    Brand Protection for Brands in China
    India
    Other South East Asia - Indonesia, Thailand, Malaysia, South Korea
    Brazil
    Rest of the World (incl. Middle East)
  Disposable Incomes & Luxury Spending - Selected Countries

4. VERTICALS - END USER SECTORS - LUXURY, BEAUTY, APPAREL

Background to Vertical Markets
  Category Definitions - Luxury, Beauty, Apparel
  Summary of Global Financial Losses - Luxury, Beauty, Apparel
Luxury - Travel & Leather Goods
  Market Overview - Luxury - Travel & Leather Goods
    Travel & Leather Goods - Retail Sales by Channel & Region
  Threats & Crimes - Luxury - Travel & Leather Goods
    Case Study - 16,000 Designer Handbags Seized by US Customs in 2013
    Case Study - Counterfeit Mulberry Handbags Seized at Manchester Airport
    Case Study - Disney Accessories & Apparel Seized at UK Airport
    Case Study - Multi-Million-Pound Fake Bag Haul Seized in the Philippines in 2014
  Brand Protection - Luxury - Travel & Leather Goods
    Case Study - AlpVision - Leather Products - Brand Protection
    Case Study - Baseball Cap with Non-Security Hologram
    Case Study - Smart Holographic Devices - Hologram Industries
    Case Study - Crystal-Lit Polarisation Filter Images Authentication Devices
Watches & Jewelry
  Market Overview - Luxury - Watches & Jewelry
    Watch Sales in Asia Continue to be an Important Driver in the Luxury Industry
    Jewelry - Large Retail Chains as Brands
    Jewelry - Market Segmentation
    Replacement Parts for Watches
    Watches - Traditional versus Quartz & Digital
    A Trend - Purchase of more than One Watch by a Single Individual
  Threats & Crimes - Luxury - Watches & Jewelry
    Case Study - Tiffany & Co. versus Costco Wholesale Corp in 2013
    Case Study - Tiffany Counterfeits on Sale in China
    Case Study - Reverse Engineering of Watches with Digital Technology
  Brand Protection - Luxury - Watches & Jewelry
    Case Study - AlpVision - Brand Protection - Watches
    Case Study - Fossil Inc. / Orbid - Brand Protection of Watches
    Case Study - BrandAuthen Nano-technology Anti-Counterfeiting Solution
    Case Study - Security Taggants placed in Gemstone Fissures
    Some Guidelines for Identifying Counterfeit Tiffany Jewelry
    Some Guidelines for Identifying a Counterfeit Rolex Watch
Sunglasses & Other Eyeware
  Market Overview - Luxury - Sunglasses & Other Eyeware
  Threats & Crimes - Luxury - Sunglasses & Other Eyeware
    Potential Eye Damage with Counterfeit Sunglasses
    Case Study - An Example of Unfair Foreign Trade Practices: Eyewear
    Case Study - The Guangzhou Hub for Counterfeit Eyewear in China
  Brand Protection - Luxury - Sunglasses & Other Eyeware
    How to Spot Fake Sunglasses
    Exhaustion of Rights - Silhouette Sunglasses
    Some Guidelines for Identifying Authentic Ray-Ban sunglasses - Brand Protection Features
Other Luxury Product Categories of Potential Interest
  Writing Instruments - Excellent Growth Potential in China
Beauty Products
  Market Overview - Beauty Products
    All Beauty Categories
    Areas of opportunity - Beauty Products
    Beauty Products - Fragrances, Colour Cosmetics & Other Products
    Premium versus Mass Market Products - Beauty Products
    Segmentation of Fragrances & Colour Cosmetics Markets
  Threats & Crimes - Beauty Products
    Concentrations of Active Ingredients - Perfumes versus Eaux de Toilettes
    Case Study - Counterfeit Cosmetics seized at UK / France Channel Tunnel
    Case Study - Counterfeit Perfume Seizures in the US - IPR-NTAG
    Examples of Counterfeit Branded Fragrances
    Human Health Hazards - Counterfeit Beauty Products
    FBI Finds Fake Perfumes Contain Toxic Chemicals & Urine
  Brand Protection - Beauty
    Developments in Security Labels and Materials
    Security Label Substrates
    Security Tear Tapes / Tear Strips
    Security Holographic Foils
    Multi-Feature Security Devices - Packaging / Labels
Apparel & Footwear (incl. Sportswear)
  Market Overview - Apparel & Footwear (incl. Sportswear)
    Evolution of Growth Rates through the Recession - Global Apparel
    Evolution of Global Apparel & Footwear - Non-Sports & Sports - 2008 to 2013
    Market Trends - Apparel & Footwear (incl. Sportswear)
    Case Study - High Nike Flyknit Footwear
  Threats & Crimes - Apparel & Footwear (incl. Sportswear)
    Case Study - Characteristics of the Fashion Industry that attract counterfeiting
    Case Study - Court Ruling - Passing-off a Well-known Trademark in the Apparel Sector
    Case Study - Counterfeit Footwear - Ugg Boots - Seized in Republic of Ireland
    Case Study - Fake Car Logo Badges
    Case Study - Jail for UK based manufacturers of counterfeit designer apparel
    Case Study - 2014 Football World Cup - Counterfeit Goods Intercepted
    Case Study - Fake Jerseys find elbow room in retail shop
    Case Study - Homeland Security Investigations Seize Fake Sports Team Hats & Jerseys
    Case Study - 10,000 pairs of counterfeit Nike trainers seized at UK Port
    Case Study - Football Club Equipment Used to Make Counterfeit Branded T-shirts
    Case Study - UK Based Sports Retail Store - Fake Trainers Operation
    A Guide to Why Consumers Purchase Authentic Apparel Accessories
  Threats & Crimes - Textiles
  Brand Protection - Apparel & Footwear (incl. Sportswear)
    Case Study - La Martina Selects OpSec for Global Brand Protection - Online
    Case Study - Liverpool Football Club - Apparel & Merchandise Protected by Opsec
  Brand Protection - Textiles
    Case Study - US Cotton
    Case Study - Applied DNA Sciences (ADNAS) - Protecting the Global Cotton Supply Chain
    Case Study - Wool Mark
    Case Study - Euratex - European Textile Manufacturers Association
    Case Study - Cash's Woven and Self-adhesive Brand Protection Labels
    Case Study - Counterfeit ‘Thinsulate™' - Woven label
    Case Study - Microtrace Microtaggant® Identification Particles
  Brand Protection - Some Initiatives - Apparel & Footwear (incl. Sportswear)
    Case Study - Major IP Conference in 2014 prior to FIFA World Cup in Brazil
    Some Brand Owner Anti counterfeit Initiatives
  Bangladesh Apparel Factory Disaster - Implications for the Industry

5. TRACK & TRACE / MASS SERIALISATION / AUTHENTICATION

Overview -Track & Trace / Mass serialisation
  Methods of Reading Serialisation Numbers
  Serialisation versus Randomisation
  Encryption
  Random Encrypted Numbers - No Database Required
  2D BARCODE SERIALISATION SYSTEMS
  ‘Real Estate' Limitations
  Invisible Barcodes
  Multiple Points of Entry to the Supply Chains
  Consumer Enabled Product Authentication with Smart Phone
  Multiple Readings of a Single Code
Trends-Track & Trace / Mass serialisation
  Digital Printing is set to Transform Mass Serialisation
  Consumer Enabled Product Authentication - Mass Serialisation
  Track, Trace & Authenticate - An Emerging Trend
Analysis of Track & Trace Products Used for Authentication and Identification

6. RFID / NFC / EAS IN LUXURY, BEAUTY, APPAREL

Introduction - RF (Radio Frequency) Devices
  Types of RF Device & Security Applications
  Read Range Considerations for RFID / NFC in Brand Protection
  RFID / NFC Solution Requirements for Brand Protection
  Trends in RFID / NFC
  RF Technologies
RFID
  Unique Identification with RFID
  Track, Trace & ‘Authenticate' with RFID
  Crypto RFID Tags - Unclonable
NFC
  Summary of Benefits of NFC
  NFC - Types of Use - Purse, Marketing, Authentication
  Product Authentication with NFC - Some Early Indicators
  NFC ‘Tap' Technology - Connecting to Additional Online Content
  Case Study - TagTum - Smart Phone Enabled NFC
  Case Study - Smartrac / CLIKSecure™ - NFC Enabled Product Authentication
  NFC or Printed 2D Codes for Smart Phone Applications
  iPhone With NFC Introduced in 2014
EAS
  Anti-theft EAS tags and systems
  Multi-Functionality - A Key Factor for relatively high unit cost of RF Solutions
  EAS as an integrated function embedded in an RFID Tag
  NFC / RFID - Luxury, Beauty, Apparel
  Case Studies - NFC / RFID - Leather Goods
  Case Studies - NFC / RFID - Watches & Jewelry
  Case Studies - NFC / RFID - Beauty
  Case Studies - NFC / RFID - Apparel
  Form Factors for NFC / RFID Device Carriers

7. ONLINE COUNTERFEITING & BRAND PROTECTION

Market Overview - Offline versus Online Counterfeiting
  Attractions of the Internet for Counterfeiters
  Brands Online - Threats & Crimes
    Major types of On-line Product Crime
  Brands Online - Brand Protection
  Proliferation of gTLDs - A New Online Threat for Brand Owners
  Trends - Online Brand Protection
    Traditional Brand Protection is Forging Links with Online Specialists
    Example of an Online Purchase - Counterfeit Rolex Watch
    An Example of Counterfeit / Replica Sunglasses Offered Online:
  Online - Legal & Enforcement
    Counterfeit Goods on Facebook - Operation WATCH - Brand Protection (ACG)
    A group of luxury brand owners has secured a permanent injunction against three
    websites whose operators knowingly facilitated counterfeiting.
    Richemont wins Ruling against online site Tradekey
    Alibaba pledges clampdown
    EBay and LVMH Settle IP Dispute
    Cartier launches legal attempt to block websites selling counterfeit goods
    Case Study - Jumei China's leading online retailer & ABPA

8. OPPORTUNITIES - BRAND PROTECTION

Trends - Packaging / Label Converters and Security Printing
  Packaging / Labels Converters & Security Printing
  Central Role for Packaging / Label Converters in Creating Integrated Solutions
  Different Types of Solution Providers
  Digital Printing will Change the Brand Protection Landscape
  A Steady Stream of New Materials & Technologies with Security Features
  Major Security Technology Groups & Materials
The Path to Becoming a Provider of Integrated Solutions
  Levels of Defence - 1st, 2nd & 3rd
  Examples of Security Technologies - Levels of Defence
  Verification Tools - Levels of Defence
  The Layered Approach
  Integrated Brand Protection Solutions
  Embedded Solutions
  The Impact of eCommerce
  Supply chain factors can be Key with regard to prevention of counterfeiting
  Solution providers need to keep pace with accelerating counterfeiting
  The Enlightened Packaging Converter / Printer
Major Security Technology Groups
  Forensic Markers / Nano-taggants
  Types of Security Optical / Holographic Devices & Materials
  Types of Security Inks, Coatings, Pigments & Dyes
Form Factors, Devices & Materials
  Labels & Hang Tags
  Security Packaging & Closures
  Tear Tapes
  Security Materials for Packaging / Labels
  Textile Labels
  Security Printing
  Multi-Device Approach to Enhanced Security
Overview - Security risks & Counter measures - Luxury, Beauty & Apparel
  Travel & Leather products
    Security risks - Travel & Leather products
    Areas of Opportunity - Travel & Leather products
    Brand Protection Technologies - Travel & Leather Products
  Watches
    Security risks - Watches
    Areas of Opportunity - Watches
    Brand Protection Technologies - Watches
  Jewelry
    Security risks - Jewelry
    Areas of Opportunity - Jewelry
    Brand Protection Technologies - Jewelry
  Sunglasses
    Security risks - Sunglasses
    Areas of Opportunity - Sunglasses
    Brand Protection Technologies - Sunglasses
  Beauty Products (Fragrances & Colour Cosmetics)
    Security risks - Beauty Products (Fragrances & Colour Cosmetics)
    Areas of Opportunity - Beauty Products (Fragrances & Colour Cosmetics)
    Brand Protection Technologies - Beauty - Fragrances
    Brand Protection Technologies - Colour Cosmetics
  Apparel & Footwear
    Security risks - Apparel & Footwear
    Areas of Opportunity - Apparel & Footwear
    Brand Protection Technologies - Apparel & Footwear (incl. Sportswear)
Packaging Design can Provide Additional Security
  Innovative and sophisticated hard-to-copy packaging can play a part
  Packaging can provide an additional level of Defence - Beauty Products
  High quality innovative sophisticated packaging and labelling - Beauty Products
  Structural packaging formats typically used for beauty products
  The Economics of Glass Bottles Manufacture make it hard for the Counterfeiter
  Packaging Formats used for Colour Cosmetics
  Metal Foil Based Finishes - Hot Foil Stamping, Cold Foiling, Holographic Effects
  Some examples of Cartonboard Packaging with Innovative Surface Finishes
  Colour Matching can play a role in Brand Protection
Ancillary Services
  Trend towards Integrated Solutions
  Inspection Services, Investigative Services & Enforcement
  Introducing a Method of Authentication & Validation for Customs Inspection Officers

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