Luxury Accessories, Beauty & Apparel: Anti-Counterfeit, Brand Protection & Product Authentication
Why - This report?
A whole spectrum of evolutions and changes are taking place across the luxury, beauty & apparel market sectors:
The landscape for the brand protection business has been evolving substantially in the last few years and continues to do so. The scale and reach of the counterfeiting problem continues to grow dramatically to a significant extent due to two big drivers that in particular have been causing accelerated growth of counterfeit products finding their way in to global supply chains:
Structure of the report
This comprehensive 300 page report is divided in to 8 chapters:
A whole spectrum of evolutions and changes are taking place across the luxury, beauty & apparel market sectors:
- Strong market growth in a number of market segments
- Strong geographical shifts of demand
- Explosive growth of counterfeiting of luxury products since around 2010
- Strong technological developments in brand protection and product authentication.
- Growth of global counterfeiting across all end user sectors is now accelerating to around 15.6% annually between 2013 and 2018 (up from 6.8% annually between 2008 between 2013) according to the International Chamber of Commerce (ICC).
- To build up a solid an understanding of their customer's businesses
- To identify additional opportunities so as to tailor their offerings accordingly
- To guide customer facing situations favourably.
- For these reasons we at Vandagraf believe that this new report is very timely.
The landscape for the brand protection business has been evolving substantially in the last few years and continues to do so. The scale and reach of the counterfeiting problem continues to grow dramatically to a significant extent due to two big drivers that in particular have been causing accelerated growth of counterfeit products finding their way in to global supply chains:
- China - Today the number one counterfeiter nation in the World - both for exports and for consumption within their own domestic market - Indeed up to some 80% of all counterfeit branded products are thought to originate in China according to the International Anti Counterfeiting Coalition (IACC)
- The Internet - Huge growth of the internet as a tool for buying and selling almost anything worldwide, either by direct website / email contact, through social media or via on-line auction houses like eBay. Face to face transactions are not required and the anonymity that can be maintained suits counterfeiters well. Neither may products be inspected prior to delivery.
- Notwithstanding the global economic downturn since 2008, fraudsters and criminals continue to exploit the economic climate of uncertainty. Indeed if anything the climate of global financial difficulty has stimulated counterfeiting.
Structure of the report
This comprehensive 300 page report is divided in to 8 chapters:
- Chapter 1 - INTRODUCTION
- Chapter 2 - MARKET SIZING & FORECASTS
- Chapter 3 - REGIONAL FACTORS
- Chapter 4 - VERTICALS - END USER SECTORS - LUXURY, BEAUTY, APPAREL
- Chapter 5 - TRACK & TRACE, MASS SERIALISATION & AUTHENTICATION
- Chapter 6 - RF DEVICES - ADVANCES IN RFID / NFC / EAS
- Chapter 7 - ONLINE COUNTERFEITING & BRAND PROTECTION
- Chapter 8 - OPPORTUNITIES FOR SOLUTION PROVIDERS IN BRAND PROTECTION.
1. INTRODUCTION
Overview
The Timeless Power of Luxury Brands
What is Luxury?
Brand Loyalty
Craftsmanship - A Key Element for Luxury Watch & Jewelry World
Strong Incentives for Counterfeiters
Driving Forces - China & the Internet
Spectacular Growth of Counterfeiting - Luxury Goods
Pro-active Approach Essential - Luxury Brand Owners
Complicit Consumer Behaviour
The Anti counterfeiting Trade Agreement (ACTA)
A Tool for Customs - Interface Public Members (IPM) - WCO / GS1
Crossovers / Synergies - Luxury, Beauty, Apparel
Increasing Interaction Creating Significant Synergies
Crossovers Can Lead to Opportunities in Brand Protection
Case Study - Richemont / Net-a-Porter
Crossover - Apparel / Accessories
Accessorising Accessories with Apparel - A Two-way Street
Crossover - Apparel and Beauty
Mass Apparel Fashion Brands Move into the Beauty Segment
Beauty is Becoming Key to Luxury & Apparel Portfolios
Crossover - Fashion Brands & Colour Cosmetics, Nail Polish, Skin Care, Hair Care
Leading Brands & Industry Context - Luxury, Beauty, Apparel
Top Luxury Brands & Brand Owners
Leaders - Luxury
Leaders - Beauty
Leaders - Apparel & Footwear (incl. Sportswear)
Channels & Retailing Trends - Luxury, Beauty, Apparel
Routes to market - Approved and Unapproved
Sale of counterfeits at Street Level
The future of shopping - Omni-Channel focus - Evolution of the distribution landscape
Luxury Brands with wholly owned Company Retail Outlets
Flagship Retail Stores
Leading Luxury Brands - Integrated from Manufacturing to Retail
Outlet Stores - Apparel & Footwear + Luxury Accessories & Leather Products
Case Study - Bicester Village UK Outlet Centre - One of the World's Largest
Online Retailing
Online Luxury Sales Boom
Evolution of Global Online Luxury Sales - 2008 to 2013
Show-rooming - Apparel & Footwear
Bricks & Mortar Stores - Responding to the Online Threat
Raising Customer Engagement & Empowerment in the Retail Store
New Generation Retail Technology
Case Study - Innovative Retail - Eyewear in Australia
Smart Phones - A Key Role to Play in the Future of Retail
Tourist & Business Travel Spending - Luxury, Beauty & Apparel - UK Example
Tourist Spending by Product Category - Accessories, Beauty, Apparel
Tourist Spending - Airport Retail - Luxury, Beauty, Apparel
2. MARKET SIZING & FORECASTS
World Overview - Evolution of GDP
Financial Losses - Counterfeiting & Piracy
Global Financial Losses - All Vertical End User Market Sectors
Global Financial Losses - Luxury, Beauty, Apparel
Breakdown - Estimated % Counterfeit by Vertical Market
Breakdown of Losses versus Brand Protection Markets - Luxury, Beauty, Apparel
Evolution of the Brand Protection Solutions Market
Brand Protection Market as a Percentage of Financial Losses - 2008 to 2013
Comparative Growth Rates - GDP versus Losses due to Counterfeit / Pirated Products
Forecast Annual Growth Rates for Leading Brand Protection Technologies
Breakdown by Type of Brand Protection Technology - All Vertical End User Markets
Breakdown of Brand Protection Markets by Technology & by Vertical Markets
Market Evolution - Breakdown by Brand Protection Technology - All Vertical Markets
Market Evolution - Breakdown by Brand Protection Technology - Luxury, Beauty, Apparel
Counterfeit Packaging & Labels
3. REGIONAL FACTORS
Macro-Economic Regional Trends
Evolution of Real GDP by Continent
Evolution of GDP Growth & Per Capita GDP Growth by Decade
Market Overview - Regional Trends - Luxury, Beauty & Apparel
Per Capita Disposable Income by Region
Developed Markets
Europe
North America
Japan
Emerging Markets
China
Crackdown on Multiple Luxury Product ‘Gifting' in China
Chinese Brands - Local & Global
Brand Protection for Brands in China
India
Other South East Asia - Indonesia, Thailand, Malaysia, South Korea
Brazil
Rest of the World (incl. Middle East)
Disposable Incomes & Luxury Spending - Selected Countries
4. VERTICALS - END USER SECTORS - LUXURY, BEAUTY, APPAREL
Background to Vertical Markets
Category Definitions - Luxury, Beauty, Apparel
Summary of Global Financial Losses - Luxury, Beauty, Apparel
Luxury - Travel & Leather Goods
Market Overview - Luxury - Travel & Leather Goods
Travel & Leather Goods - Retail Sales by Channel & Region
Threats & Crimes - Luxury - Travel & Leather Goods
Case Study - 16,000 Designer Handbags Seized by US Customs in 2013
Case Study - Counterfeit Mulberry Handbags Seized at Manchester Airport
Case Study - Disney Accessories & Apparel Seized at UK Airport
Case Study - Multi-Million-Pound Fake Bag Haul Seized in the Philippines in 2014
Brand Protection - Luxury - Travel & Leather Goods
Case Study - AlpVision - Leather Products - Brand Protection
Case Study - Baseball Cap with Non-Security Hologram
Case Study - Smart Holographic Devices - Hologram Industries
Case Study - Crystal-Lit Polarisation Filter Images Authentication Devices
Watches & Jewelry
Market Overview - Luxury - Watches & Jewelry
Watch Sales in Asia Continue to be an Important Driver in the Luxury Industry
Jewelry - Large Retail Chains as Brands
Jewelry - Market Segmentation
Replacement Parts for Watches
Watches - Traditional versus Quartz & Digital
A Trend - Purchase of more than One Watch by a Single Individual
Threats & Crimes - Luxury - Watches & Jewelry
Case Study - Tiffany & Co. versus Costco Wholesale Corp in 2013
Case Study - Tiffany Counterfeits on Sale in China
Case Study - Reverse Engineering of Watches with Digital Technology
Brand Protection - Luxury - Watches & Jewelry
Case Study - AlpVision - Brand Protection - Watches
Case Study - Fossil Inc. / Orbid - Brand Protection of Watches
Case Study - BrandAuthen Nano-technology Anti-Counterfeiting Solution
Case Study - Security Taggants placed in Gemstone Fissures
Some Guidelines for Identifying Counterfeit Tiffany Jewelry
Some Guidelines for Identifying a Counterfeit Rolex Watch
Sunglasses & Other Eyeware
Market Overview - Luxury - Sunglasses & Other Eyeware
Threats & Crimes - Luxury - Sunglasses & Other Eyeware
Potential Eye Damage with Counterfeit Sunglasses
Case Study - An Example of Unfair Foreign Trade Practices: Eyewear
Case Study - The Guangzhou Hub for Counterfeit Eyewear in China
Brand Protection - Luxury - Sunglasses & Other Eyeware
How to Spot Fake Sunglasses
Exhaustion of Rights - Silhouette Sunglasses
Some Guidelines for Identifying Authentic Ray-Ban sunglasses - Brand Protection Features
Other Luxury Product Categories of Potential Interest
Writing Instruments - Excellent Growth Potential in China
Beauty Products
Market Overview - Beauty Products
All Beauty Categories
Areas of opportunity - Beauty Products
Beauty Products - Fragrances, Colour Cosmetics & Other Products
Premium versus Mass Market Products - Beauty Products
Segmentation of Fragrances & Colour Cosmetics Markets
Threats & Crimes - Beauty Products
Concentrations of Active Ingredients - Perfumes versus Eaux de Toilettes
Case Study - Counterfeit Cosmetics seized at UK / France Channel Tunnel
Case Study - Counterfeit Perfume Seizures in the US - IPR-NTAG
Examples of Counterfeit Branded Fragrances
Human Health Hazards - Counterfeit Beauty Products
FBI Finds Fake Perfumes Contain Toxic Chemicals & Urine
Brand Protection - Beauty
Developments in Security Labels and Materials
Security Label Substrates
Security Tear Tapes / Tear Strips
Security Holographic Foils
Multi-Feature Security Devices - Packaging / Labels
Apparel & Footwear (incl. Sportswear)
Market Overview - Apparel & Footwear (incl. Sportswear)
Evolution of Growth Rates through the Recession - Global Apparel
Evolution of Global Apparel & Footwear - Non-Sports & Sports - 2008 to 2013
Market Trends - Apparel & Footwear (incl. Sportswear)
Case Study - High Nike Flyknit Footwear
Threats & Crimes - Apparel & Footwear (incl. Sportswear)
Case Study - Characteristics of the Fashion Industry that attract counterfeiting
Case Study - Court Ruling - Passing-off a Well-known Trademark in the Apparel Sector
Case Study - Counterfeit Footwear - Ugg Boots - Seized in Republic of Ireland
Case Study - Fake Car Logo Badges
Case Study - Jail for UK based manufacturers of counterfeit designer apparel
Case Study - 2014 Football World Cup - Counterfeit Goods Intercepted
Case Study - Fake Jerseys find elbow room in retail shop
Case Study - Homeland Security Investigations Seize Fake Sports Team Hats & Jerseys
Case Study - 10,000 pairs of counterfeit Nike trainers seized at UK Port
Case Study - Football Club Equipment Used to Make Counterfeit Branded T-shirts
Case Study - UK Based Sports Retail Store - Fake Trainers Operation
A Guide to Why Consumers Purchase Authentic Apparel Accessories
Threats & Crimes - Textiles
Brand Protection - Apparel & Footwear (incl. Sportswear)
Case Study - La Martina Selects OpSec for Global Brand Protection - Online
Case Study - Liverpool Football Club - Apparel & Merchandise Protected by Opsec
Brand Protection - Textiles
Case Study - US Cotton
Case Study - Applied DNA Sciences (ADNAS) - Protecting the Global Cotton Supply Chain
Case Study - Wool Mark
Case Study - Euratex - European Textile Manufacturers Association
Case Study - Cash's Woven and Self-adhesive Brand Protection Labels
Case Study - Counterfeit ‘Thinsulate™' - Woven label
Case Study - Microtrace Microtaggant® Identification Particles
Brand Protection - Some Initiatives - Apparel & Footwear (incl. Sportswear)
Case Study - Major IP Conference in 2014 prior to FIFA World Cup in Brazil
Some Brand Owner Anti counterfeit Initiatives
Bangladesh Apparel Factory Disaster - Implications for the Industry
5. TRACK & TRACE / MASS SERIALISATION / AUTHENTICATION
Overview -Track & Trace / Mass serialisation
Methods of Reading Serialisation Numbers
Serialisation versus Randomisation
Encryption
Random Encrypted Numbers - No Database Required
2D BARCODE SERIALISATION SYSTEMS
‘Real Estate' Limitations
Invisible Barcodes
Multiple Points of Entry to the Supply Chains
Consumer Enabled Product Authentication with Smart Phone
Multiple Readings of a Single Code
Trends-Track & Trace / Mass serialisation
Digital Printing is set to Transform Mass Serialisation
Consumer Enabled Product Authentication - Mass Serialisation
Track, Trace & Authenticate - An Emerging Trend
Analysis of Track & Trace Products Used for Authentication and Identification
6. RFID / NFC / EAS IN LUXURY, BEAUTY, APPAREL
Introduction - RF (Radio Frequency) Devices
Types of RF Device & Security Applications
Read Range Considerations for RFID / NFC in Brand Protection
RFID / NFC Solution Requirements for Brand Protection
Trends in RFID / NFC
RF Technologies
RFID
Unique Identification with RFID
Track, Trace & ‘Authenticate' with RFID
Crypto RFID Tags - Unclonable
NFC
Summary of Benefits of NFC
NFC - Types of Use - Purse, Marketing, Authentication
Product Authentication with NFC - Some Early Indicators
NFC ‘Tap' Technology - Connecting to Additional Online Content
Case Study - TagTum - Smart Phone Enabled NFC
Case Study - Smartrac / CLIKSecure™ - NFC Enabled Product Authentication
NFC or Printed 2D Codes for Smart Phone Applications
iPhone With NFC Introduced in 2014
EAS
Anti-theft EAS tags and systems
Multi-Functionality - A Key Factor for relatively high unit cost of RF Solutions
EAS as an integrated function embedded in an RFID Tag
NFC / RFID - Luxury, Beauty, Apparel
Case Studies - NFC / RFID - Leather Goods
Case Studies - NFC / RFID - Watches & Jewelry
Case Studies - NFC / RFID - Beauty
Case Studies - NFC / RFID - Apparel
Form Factors for NFC / RFID Device Carriers
7. ONLINE COUNTERFEITING & BRAND PROTECTION
Market Overview - Offline versus Online Counterfeiting
Attractions of the Internet for Counterfeiters
Brands Online - Threats & Crimes
Major types of On-line Product Crime
Brands Online - Brand Protection
Proliferation of gTLDs - A New Online Threat for Brand Owners
Trends - Online Brand Protection
Traditional Brand Protection is Forging Links with Online Specialists
Example of an Online Purchase - Counterfeit Rolex Watch
An Example of Counterfeit / Replica Sunglasses Offered Online:
Online - Legal & Enforcement
Counterfeit Goods on Facebook - Operation WATCH - Brand Protection (ACG)
A group of luxury brand owners has secured a permanent injunction against three
websites whose operators knowingly facilitated counterfeiting.
Richemont wins Ruling against online site Tradekey
Alibaba pledges clampdown
EBay and LVMH Settle IP Dispute
Cartier launches legal attempt to block websites selling counterfeit goods
Case Study - Jumei China's leading online retailer & ABPA
8. OPPORTUNITIES - BRAND PROTECTION
Trends - Packaging / Label Converters and Security Printing
Packaging / Labels Converters & Security Printing
Central Role for Packaging / Label Converters in Creating Integrated Solutions
Different Types of Solution Providers
Digital Printing will Change the Brand Protection Landscape
A Steady Stream of New Materials & Technologies with Security Features
Major Security Technology Groups & Materials
The Path to Becoming a Provider of Integrated Solutions
Levels of Defence - 1st, 2nd & 3rd
Examples of Security Technologies - Levels of Defence
Verification Tools - Levels of Defence
The Layered Approach
Integrated Brand Protection Solutions
Embedded Solutions
The Impact of eCommerce
Supply chain factors can be Key with regard to prevention of counterfeiting
Solution providers need to keep pace with accelerating counterfeiting
The Enlightened Packaging Converter / Printer
Major Security Technology Groups
Forensic Markers / Nano-taggants
Types of Security Optical / Holographic Devices & Materials
Types of Security Inks, Coatings, Pigments & Dyes
Form Factors, Devices & Materials
Labels & Hang Tags
Security Packaging & Closures
Tear Tapes
Security Materials for Packaging / Labels
Textile Labels
Security Printing
Multi-Device Approach to Enhanced Security
Overview - Security risks & Counter measures - Luxury, Beauty & Apparel
Travel & Leather products
Security risks - Travel & Leather products
Areas of Opportunity - Travel & Leather products
Brand Protection Technologies - Travel & Leather Products
Watches
Security risks - Watches
Areas of Opportunity - Watches
Brand Protection Technologies - Watches
Jewelry
Security risks - Jewelry
Areas of Opportunity - Jewelry
Brand Protection Technologies - Jewelry
Sunglasses
Security risks - Sunglasses
Areas of Opportunity - Sunglasses
Brand Protection Technologies - Sunglasses
Beauty Products (Fragrances & Colour Cosmetics)
Security risks - Beauty Products (Fragrances & Colour Cosmetics)
Areas of Opportunity - Beauty Products (Fragrances & Colour Cosmetics)
Brand Protection Technologies - Beauty - Fragrances
Brand Protection Technologies - Colour Cosmetics
Apparel & Footwear
Security risks - Apparel & Footwear
Areas of Opportunity - Apparel & Footwear
Brand Protection Technologies - Apparel & Footwear (incl. Sportswear)
Packaging Design can Provide Additional Security
Innovative and sophisticated hard-to-copy packaging can play a part
Packaging can provide an additional level of Defence - Beauty Products
High quality innovative sophisticated packaging and labelling - Beauty Products
Structural packaging formats typically used for beauty products
The Economics of Glass Bottles Manufacture make it hard for the Counterfeiter
Packaging Formats used for Colour Cosmetics
Metal Foil Based Finishes - Hot Foil Stamping, Cold Foiling, Holographic Effects
Some examples of Cartonboard Packaging with Innovative Surface Finishes
Colour Matching can play a role in Brand Protection
Ancillary Services
Trend towards Integrated Solutions
Inspection Services, Investigative Services & Enforcement
Introducing a Method of Authentication & Validation for Customs Inspection Officers
Overview
The Timeless Power of Luxury Brands
What is Luxury?
Brand Loyalty
Craftsmanship - A Key Element for Luxury Watch & Jewelry World
Strong Incentives for Counterfeiters
Driving Forces - China & the Internet
Spectacular Growth of Counterfeiting - Luxury Goods
Pro-active Approach Essential - Luxury Brand Owners
Complicit Consumer Behaviour
The Anti counterfeiting Trade Agreement (ACTA)
A Tool for Customs - Interface Public Members (IPM) - WCO / GS1
Crossovers / Synergies - Luxury, Beauty, Apparel
Increasing Interaction Creating Significant Synergies
Crossovers Can Lead to Opportunities in Brand Protection
Case Study - Richemont / Net-a-Porter
Crossover - Apparel / Accessories
Accessorising Accessories with Apparel - A Two-way Street
Crossover - Apparel and Beauty
Mass Apparel Fashion Brands Move into the Beauty Segment
Beauty is Becoming Key to Luxury & Apparel Portfolios
Crossover - Fashion Brands & Colour Cosmetics, Nail Polish, Skin Care, Hair Care
Leading Brands & Industry Context - Luxury, Beauty, Apparel
Top Luxury Brands & Brand Owners
Leaders - Luxury
Leaders - Beauty
Leaders - Apparel & Footwear (incl. Sportswear)
Channels & Retailing Trends - Luxury, Beauty, Apparel
Routes to market - Approved and Unapproved
Sale of counterfeits at Street Level
The future of shopping - Omni-Channel focus - Evolution of the distribution landscape
Luxury Brands with wholly owned Company Retail Outlets
Flagship Retail Stores
Leading Luxury Brands - Integrated from Manufacturing to Retail
Outlet Stores - Apparel & Footwear + Luxury Accessories & Leather Products
Case Study - Bicester Village UK Outlet Centre - One of the World's Largest
Online Retailing
Online Luxury Sales Boom
Evolution of Global Online Luxury Sales - 2008 to 2013
Show-rooming - Apparel & Footwear
Bricks & Mortar Stores - Responding to the Online Threat
Raising Customer Engagement & Empowerment in the Retail Store
New Generation Retail Technology
Case Study - Innovative Retail - Eyewear in Australia
Smart Phones - A Key Role to Play in the Future of Retail
Tourist & Business Travel Spending - Luxury, Beauty & Apparel - UK Example
Tourist Spending by Product Category - Accessories, Beauty, Apparel
Tourist Spending - Airport Retail - Luxury, Beauty, Apparel
2. MARKET SIZING & FORECASTS
World Overview - Evolution of GDP
Financial Losses - Counterfeiting & Piracy
Global Financial Losses - All Vertical End User Market Sectors
Global Financial Losses - Luxury, Beauty, Apparel
Breakdown - Estimated % Counterfeit by Vertical Market
Breakdown of Losses versus Brand Protection Markets - Luxury, Beauty, Apparel
Evolution of the Brand Protection Solutions Market
Brand Protection Market as a Percentage of Financial Losses - 2008 to 2013
Comparative Growth Rates - GDP versus Losses due to Counterfeit / Pirated Products
Forecast Annual Growth Rates for Leading Brand Protection Technologies
Breakdown by Type of Brand Protection Technology - All Vertical End User Markets
Breakdown of Brand Protection Markets by Technology & by Vertical Markets
Market Evolution - Breakdown by Brand Protection Technology - All Vertical Markets
Market Evolution - Breakdown by Brand Protection Technology - Luxury, Beauty, Apparel
Counterfeit Packaging & Labels
3. REGIONAL FACTORS
Macro-Economic Regional Trends
Evolution of Real GDP by Continent
Evolution of GDP Growth & Per Capita GDP Growth by Decade
Market Overview - Regional Trends - Luxury, Beauty & Apparel
Per Capita Disposable Income by Region
Developed Markets
Europe
North America
Japan
Emerging Markets
China
Crackdown on Multiple Luxury Product ‘Gifting' in China
Chinese Brands - Local & Global
Brand Protection for Brands in China
India
Other South East Asia - Indonesia, Thailand, Malaysia, South Korea
Brazil
Rest of the World (incl. Middle East)
Disposable Incomes & Luxury Spending - Selected Countries
4. VERTICALS - END USER SECTORS - LUXURY, BEAUTY, APPAREL
Background to Vertical Markets
Category Definitions - Luxury, Beauty, Apparel
Summary of Global Financial Losses - Luxury, Beauty, Apparel
Luxury - Travel & Leather Goods
Market Overview - Luxury - Travel & Leather Goods
Travel & Leather Goods - Retail Sales by Channel & Region
Threats & Crimes - Luxury - Travel & Leather Goods
Case Study - 16,000 Designer Handbags Seized by US Customs in 2013
Case Study - Counterfeit Mulberry Handbags Seized at Manchester Airport
Case Study - Disney Accessories & Apparel Seized at UK Airport
Case Study - Multi-Million-Pound Fake Bag Haul Seized in the Philippines in 2014
Brand Protection - Luxury - Travel & Leather Goods
Case Study - AlpVision - Leather Products - Brand Protection
Case Study - Baseball Cap with Non-Security Hologram
Case Study - Smart Holographic Devices - Hologram Industries
Case Study - Crystal-Lit Polarisation Filter Images Authentication Devices
Watches & Jewelry
Market Overview - Luxury - Watches & Jewelry
Watch Sales in Asia Continue to be an Important Driver in the Luxury Industry
Jewelry - Large Retail Chains as Brands
Jewelry - Market Segmentation
Replacement Parts for Watches
Watches - Traditional versus Quartz & Digital
A Trend - Purchase of more than One Watch by a Single Individual
Threats & Crimes - Luxury - Watches & Jewelry
Case Study - Tiffany & Co. versus Costco Wholesale Corp in 2013
Case Study - Tiffany Counterfeits on Sale in China
Case Study - Reverse Engineering of Watches with Digital Technology
Brand Protection - Luxury - Watches & Jewelry
Case Study - AlpVision - Brand Protection - Watches
Case Study - Fossil Inc. / Orbid - Brand Protection of Watches
Case Study - BrandAuthen Nano-technology Anti-Counterfeiting Solution
Case Study - Security Taggants placed in Gemstone Fissures
Some Guidelines for Identifying Counterfeit Tiffany Jewelry
Some Guidelines for Identifying a Counterfeit Rolex Watch
Sunglasses & Other Eyeware
Market Overview - Luxury - Sunglasses & Other Eyeware
Threats & Crimes - Luxury - Sunglasses & Other Eyeware
Potential Eye Damage with Counterfeit Sunglasses
Case Study - An Example of Unfair Foreign Trade Practices: Eyewear
Case Study - The Guangzhou Hub for Counterfeit Eyewear in China
Brand Protection - Luxury - Sunglasses & Other Eyeware
How to Spot Fake Sunglasses
Exhaustion of Rights - Silhouette Sunglasses
Some Guidelines for Identifying Authentic Ray-Ban sunglasses - Brand Protection Features
Other Luxury Product Categories of Potential Interest
Writing Instruments - Excellent Growth Potential in China
Beauty Products
Market Overview - Beauty Products
All Beauty Categories
Areas of opportunity - Beauty Products
Beauty Products - Fragrances, Colour Cosmetics & Other Products
Premium versus Mass Market Products - Beauty Products
Segmentation of Fragrances & Colour Cosmetics Markets
Threats & Crimes - Beauty Products
Concentrations of Active Ingredients - Perfumes versus Eaux de Toilettes
Case Study - Counterfeit Cosmetics seized at UK / France Channel Tunnel
Case Study - Counterfeit Perfume Seizures in the US - IPR-NTAG
Examples of Counterfeit Branded Fragrances
Human Health Hazards - Counterfeit Beauty Products
FBI Finds Fake Perfumes Contain Toxic Chemicals & Urine
Brand Protection - Beauty
Developments in Security Labels and Materials
Security Label Substrates
Security Tear Tapes / Tear Strips
Security Holographic Foils
Multi-Feature Security Devices - Packaging / Labels
Apparel & Footwear (incl. Sportswear)
Market Overview - Apparel & Footwear (incl. Sportswear)
Evolution of Growth Rates through the Recession - Global Apparel
Evolution of Global Apparel & Footwear - Non-Sports & Sports - 2008 to 2013
Market Trends - Apparel & Footwear (incl. Sportswear)
Case Study - High Nike Flyknit Footwear
Threats & Crimes - Apparel & Footwear (incl. Sportswear)
Case Study - Characteristics of the Fashion Industry that attract counterfeiting
Case Study - Court Ruling - Passing-off a Well-known Trademark in the Apparel Sector
Case Study - Counterfeit Footwear - Ugg Boots - Seized in Republic of Ireland
Case Study - Fake Car Logo Badges
Case Study - Jail for UK based manufacturers of counterfeit designer apparel
Case Study - 2014 Football World Cup - Counterfeit Goods Intercepted
Case Study - Fake Jerseys find elbow room in retail shop
Case Study - Homeland Security Investigations Seize Fake Sports Team Hats & Jerseys
Case Study - 10,000 pairs of counterfeit Nike trainers seized at UK Port
Case Study - Football Club Equipment Used to Make Counterfeit Branded T-shirts
Case Study - UK Based Sports Retail Store - Fake Trainers Operation
A Guide to Why Consumers Purchase Authentic Apparel Accessories
Threats & Crimes - Textiles
Brand Protection - Apparel & Footwear (incl. Sportswear)
Case Study - La Martina Selects OpSec for Global Brand Protection - Online
Case Study - Liverpool Football Club - Apparel & Merchandise Protected by Opsec
Brand Protection - Textiles
Case Study - US Cotton
Case Study - Applied DNA Sciences (ADNAS) - Protecting the Global Cotton Supply Chain
Case Study - Wool Mark
Case Study - Euratex - European Textile Manufacturers Association
Case Study - Cash's Woven and Self-adhesive Brand Protection Labels
Case Study - Counterfeit ‘Thinsulate™' - Woven label
Case Study - Microtrace Microtaggant® Identification Particles
Brand Protection - Some Initiatives - Apparel & Footwear (incl. Sportswear)
Case Study - Major IP Conference in 2014 prior to FIFA World Cup in Brazil
Some Brand Owner Anti counterfeit Initiatives
Bangladesh Apparel Factory Disaster - Implications for the Industry
5. TRACK & TRACE / MASS SERIALISATION / AUTHENTICATION
Overview -Track & Trace / Mass serialisation
Methods of Reading Serialisation Numbers
Serialisation versus Randomisation
Encryption
Random Encrypted Numbers - No Database Required
2D BARCODE SERIALISATION SYSTEMS
‘Real Estate' Limitations
Invisible Barcodes
Multiple Points of Entry to the Supply Chains
Consumer Enabled Product Authentication with Smart Phone
Multiple Readings of a Single Code
Trends-Track & Trace / Mass serialisation
Digital Printing is set to Transform Mass Serialisation
Consumer Enabled Product Authentication - Mass Serialisation
Track, Trace & Authenticate - An Emerging Trend
Analysis of Track & Trace Products Used for Authentication and Identification
6. RFID / NFC / EAS IN LUXURY, BEAUTY, APPAREL
Introduction - RF (Radio Frequency) Devices
Types of RF Device & Security Applications
Read Range Considerations for RFID / NFC in Brand Protection
RFID / NFC Solution Requirements for Brand Protection
Trends in RFID / NFC
RF Technologies
RFID
Unique Identification with RFID
Track, Trace & ‘Authenticate' with RFID
Crypto RFID Tags - Unclonable
NFC
Summary of Benefits of NFC
NFC - Types of Use - Purse, Marketing, Authentication
Product Authentication with NFC - Some Early Indicators
NFC ‘Tap' Technology - Connecting to Additional Online Content
Case Study - TagTum - Smart Phone Enabled NFC
Case Study - Smartrac / CLIKSecure™ - NFC Enabled Product Authentication
NFC or Printed 2D Codes for Smart Phone Applications
iPhone With NFC Introduced in 2014
EAS
Anti-theft EAS tags and systems
Multi-Functionality - A Key Factor for relatively high unit cost of RF Solutions
EAS as an integrated function embedded in an RFID Tag
NFC / RFID - Luxury, Beauty, Apparel
Case Studies - NFC / RFID - Leather Goods
Case Studies - NFC / RFID - Watches & Jewelry
Case Studies - NFC / RFID - Beauty
Case Studies - NFC / RFID - Apparel
Form Factors for NFC / RFID Device Carriers
7. ONLINE COUNTERFEITING & BRAND PROTECTION
Market Overview - Offline versus Online Counterfeiting
Attractions of the Internet for Counterfeiters
Brands Online - Threats & Crimes
Major types of On-line Product Crime
Brands Online - Brand Protection
Proliferation of gTLDs - A New Online Threat for Brand Owners
Trends - Online Brand Protection
Traditional Brand Protection is Forging Links with Online Specialists
Example of an Online Purchase - Counterfeit Rolex Watch
An Example of Counterfeit / Replica Sunglasses Offered Online:
Online - Legal & Enforcement
Counterfeit Goods on Facebook - Operation WATCH - Brand Protection (ACG)
A group of luxury brand owners has secured a permanent injunction against three
websites whose operators knowingly facilitated counterfeiting.
Richemont wins Ruling against online site Tradekey
Alibaba pledges clampdown
EBay and LVMH Settle IP Dispute
Cartier launches legal attempt to block websites selling counterfeit goods
Case Study - Jumei China's leading online retailer & ABPA
8. OPPORTUNITIES - BRAND PROTECTION
Trends - Packaging / Label Converters and Security Printing
Packaging / Labels Converters & Security Printing
Central Role for Packaging / Label Converters in Creating Integrated Solutions
Different Types of Solution Providers
Digital Printing will Change the Brand Protection Landscape
A Steady Stream of New Materials & Technologies with Security Features
Major Security Technology Groups & Materials
The Path to Becoming a Provider of Integrated Solutions
Levels of Defence - 1st, 2nd & 3rd
Examples of Security Technologies - Levels of Defence
Verification Tools - Levels of Defence
The Layered Approach
Integrated Brand Protection Solutions
Embedded Solutions
The Impact of eCommerce
Supply chain factors can be Key with regard to prevention of counterfeiting
Solution providers need to keep pace with accelerating counterfeiting
The Enlightened Packaging Converter / Printer
Major Security Technology Groups
Forensic Markers / Nano-taggants
Types of Security Optical / Holographic Devices & Materials
Types of Security Inks, Coatings, Pigments & Dyes
Form Factors, Devices & Materials
Labels & Hang Tags
Security Packaging & Closures
Tear Tapes
Security Materials for Packaging / Labels
Textile Labels
Security Printing
Multi-Device Approach to Enhanced Security
Overview - Security risks & Counter measures - Luxury, Beauty & Apparel
Travel & Leather products
Security risks - Travel & Leather products
Areas of Opportunity - Travel & Leather products
Brand Protection Technologies - Travel & Leather Products
Watches
Security risks - Watches
Areas of Opportunity - Watches
Brand Protection Technologies - Watches
Jewelry
Security risks - Jewelry
Areas of Opportunity - Jewelry
Brand Protection Technologies - Jewelry
Sunglasses
Security risks - Sunglasses
Areas of Opportunity - Sunglasses
Brand Protection Technologies - Sunglasses
Beauty Products (Fragrances & Colour Cosmetics)
Security risks - Beauty Products (Fragrances & Colour Cosmetics)
Areas of Opportunity - Beauty Products (Fragrances & Colour Cosmetics)
Brand Protection Technologies - Beauty - Fragrances
Brand Protection Technologies - Colour Cosmetics
Apparel & Footwear
Security risks - Apparel & Footwear
Areas of Opportunity - Apparel & Footwear
Brand Protection Technologies - Apparel & Footwear (incl. Sportswear)
Packaging Design can Provide Additional Security
Innovative and sophisticated hard-to-copy packaging can play a part
Packaging can provide an additional level of Defence - Beauty Products
High quality innovative sophisticated packaging and labelling - Beauty Products
Structural packaging formats typically used for beauty products
The Economics of Glass Bottles Manufacture make it hard for the Counterfeiter
Packaging Formats used for Colour Cosmetics
Metal Foil Based Finishes - Hot Foil Stamping, Cold Foiling, Holographic Effects
Some examples of Cartonboard Packaging with Innovative Surface Finishes
Colour Matching can play a role in Brand Protection
Ancillary Services
Trend towards Integrated Solutions
Inspection Services, Investigative Services & Enforcement
Introducing a Method of Authentication & Validation for Customs Inspection Officers
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