Lion Pencil Co Ltd in Personal Accessories (Taiwan)

February 2014 | 2 pages | ID: LA1F901C740EN
Euromonitor International Ltd

Abstracts

With Taiwan's declining birth rate, it is expected that Lion Pencil Co Ltd will have to expand its focus beyond colouring. This will involve continued product development to increase value sales as well as further strengthening the branding to grow share. Product lines are expected to increase and marketing focus will incorporate other writing instruments.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Lion Pencil Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Lion Pencil Co Ltd: Competitive Position 2012