LG Electronics Inc in Luxury Goods (South Korea)

March 2013 | 2 pages | ID: L49CEDB6BEFEN
Euromonitor International Ltd

Abstracts

As a leading electronics company in South Korea, LG Electronics has differentiated its mobile phone business through a long-term collaboration with Prada since 2007. Along with a series of Prada brand luxury mobile phones, LG Electronics also introduced tablet PC’s for the luxury market in 2012.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 LG Electronics Inc: Key Facts
Company Background
Summary 2 LG Electronics Inc: Luxury Brands by Category 2012
Internet Strategy