La Prairie Group AG in Luxury Goods (Switzerland)

May 2014 | 2 pages | ID: L0FB60C9740EN
Euromonitor International Ltd

Abstracts

La Prairie Group AG established and maintained a solid presence in the Swiss super premium anti-ageing skin care category. The company’s primary targets are people aged over 40 with a comfortable financial situation. The company is expected to continue to distribute its products through department stores in order to maintain their luxury image and limit the availability of its products through online shopping to preserve exclusivity.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 La Prairie Group AG: Key Facts
Company Background
Summary 2 La Prairie Group AG: Luxury Brands by Category 2013
Internet Strategy
Summary 3 La Prairie Group AG: Internet Sales 2012-2013