Herlitz Romania SRL in Personal Accessories (Romania)

August 2017 | 2 pages | ID: HAA2DCE1002EN
Euromonitor International Ltd

Abstracts

Herlitz Romania is expected to face challenges in the forecast period, with a strong reliance on school sales leaving the company vulnerable to the impact of population ageing. The company may thus increasingly target adults in the forecast period, following on from the launch of its adult colouring collection towards the end of the review period. There is scope for products with crossover appeal to teenagers and young adults, with imaginative and fashionable designs likely to be used to appeal...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Strategic Direction
Key Facts
  Summary 1 Herlitz Romania SRL: Key Facts
Competitive Positioning
  Summary 2 Herlitz Romania SRL: Competitive Position 2016