Gucci (China) Trading Ltd in Luxury Goods (China)

February 2014 | 2 pages | ID: GDF70F7EF70EN
Euromonitor International Ltd

Abstracts

Witnessing the slowdown in the luxury goods market, Gucci decided not to open any new stores in China in 2013. Instead, it plans to enlarge and refurbish some of its existing stores. Meanwhile, Gucci is expected to follow a relatively conservative expansion strategy over the forecast period, such as being more cautious about the locations of new stores, and controlling management costs more tightly. However, Gucci will still strengthen its marketing strategies to enhance its brand positioning...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Gucci (China) Trading Limited: Key Facts
Company Background
Summary 2 Gucci (China) Trading Limited: Luxury Brands by Category 2013
Internet Strategy