Faber-Castell AG in Personal Accessories (World)

August 2015 | 37 pages | ID: F5C7563D19AEN
Euromonitor International Ltd

Abstracts

Faber-Castell AG, a German-based pencil producer founded in 1761, has expanded into new international markets and other writing instruments categories for further growth. Currently, it faces significant challenges from the rise in use of electronic media for writing, painting and drawing. However, an unexpected boom in adult colouring books offers growth potential through 2020.

Euromonitor International’s Faber-Castell AG in Personal Accessories (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Personal Accessories industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
Appendix
Report Parameters and Definitions