Faber-Castell AG in Luxury Goods (Germany)

May 2014 | 2 pages | ID: F32118B820EEN
Euromonitor International Ltd

Abstracts

Faber-Castell AG as manufacturer of a wide range of different products in writing instruments and stationery, including products at the luxury end of the price range, has a long tradition and an excellent reputation among its target group. As far as the luxury-related operations are concerned, these are seen as one of the two growth areas for the company and accordingly will continue to be in the focus of research and development as well as marketing and sales activities. The other area of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Faber-Castell AG: Key Facts
Summary 2 Faber-Castell AG: Operational Indicators
Company Background
Summary 3 Faber-Castell AG: Luxury Brands by Category 2013
Internet Strategy