Estée Lauder HK Ltd in Luxury Goods (Hong Kong, China)

June 2014 | 2 pages | ID: E32CF4E399AEN
Euromonitor International Ltd

Abstracts

Estée Lauder HK Ltd is expected to focus on new product innovations in order to respond better to the varied needs of consumers. The expansion of La Mer’s distribution reach is unlikely to be rapid as the player seeks to uphold the brand’s super premium image.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic DirectionKey FactsSummary 1 Estée Lauder HK Ltd: Key FactsCompany BackgroundSummary 2 Estée Lauder HK Ltd: Luxury Brands by Category 2013Internet Strategy