Diageo Plc in Luxury Goods (China)

February 2014 | 3 pages | ID: D9B5424AFA8EN
Euromonitor International Ltd

Abstracts

As one of the biggest spirits manufacturers worldwide, Diageo Plc is continuously putting efforts into expanding in China, not only through introducing and promoting its own famous products, such as Johnnie Walker, but also through mergers and acquisitions. For example, Diageo achieved its acquisition of 60% equity in Sichuan Shuijingfang, which produces one of the most popular high-end baijiu brands in China, in 2013. This acquisition indicates the ambition and confidence of Diageo to further...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Diageo Plc: Key Facts
Company Background
Summary 2 Diageo Plc: Luxury Brands by Category 2013
Internet Strategy