Crayola LLC in Personal Accessories (USA)

November 2014 | 3 pages | ID: C728AD8096AEN
Euromonitor International Ltd

Abstracts

Crayola seeks to reach more children through partnerships with Mattel and Nickelodeon, which lead to licensed products, and are extensions of Crayola’s strong ties within the realm of children’s toys, games, arts and other experiences. The company is constantly trying to find new ways for it to expand its brand’s colouring expertise into other arenas.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Crayola LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Crayola LLC: Competitive Position 2013