City Chain (M) Sdn Bhd in Personal Accessories (Malaysia)

January 2014 | 3 pages | ID: C045336F8EEEN
Euromonitor International Ltd

Abstracts

During 2013, City Chain Malaysia engaged in efforts to strengthen the presence of its retail brands in Malaysia by opening more outlets as well as refurbishing some of its existing outlets in order to upgrade the image of its retail brands among Malaysian consumers. The chain also made attempts to appeal to high-income consumers during 2013 by opening premium retail outlets which offer luxury watches. City Chain is expected to maintain its aggressive expansion strategy during the forecast...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 City Chain (M) Sdn Bhd: Key Facts
Summary 2 City Chain (M) Sdn Bhd: Operational Indicators
Company Background
  Chart 1 City Chain (M) Sdn Bhd: City Chain in Mines Shopping Mall
Internet Strategy
Private Label
Competitive Positioning