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Caran d'Ache SA in Luxury Goods (Switzerland)

May 2014 | 2 pages | ID: C74E7ACA05FEN
Euromonitor International Ltd

US$ 150.00

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Caran d’Ache SA is an extremely respected and renowned company which enjoys strong brand recognition in Switzerland. The company has two distinct positionings: One at the very high end of the market with its expensive writing instruments and the other in the mid-priced segment, with its lower price writing instruments and colouring pens. The main challenges that face the company are both the strong competition from other exclusive writing instruments manufacturers, such as Montblanc, and an...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Caran d'Ache SA: Key Facts
Summary 2 Caran d'Ache SA: Operational Indicators
Company Background
Summary 3 Caran d'Ache SA: Luxury Brands by Category 2013
Internet Strategy
Summary 4 Caran d'Ache SA: Internet Sales 2012-2013


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