Burberry Group Plc in Luxury Goods (United Kingdom)

April 2016 | 2 pages | ID: B3C26426DA1EN
Euromonitor International Ltd

Abstracts

Burberry Group has focused heavily on accessories in recent years, and has seen growth in this area. Looking forward it will focus attention on underdeveloped categories, such as men’s and beauty products, with the aim of driving substantial growth. The company is also interested in building an ethical culture, with a focus on increasing social and environmental responsibility through its supply chain and employee schemes. In 2015, Burberry focused on seasonal marketing campaigns, launching the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Burberry Group Plc: Key Facts
  Summary 2 Burberry Group Plc: Operational Indicators
Internet Strategy
Competitive Positioning
  Summary 3 Burberry Group Plc: Luxury Brands by Category 2015