Burberry Group Plc in Luxury Goods (Taiwan)

March 2015 | 2 pages | ID: B1069AEF454EN
Euromonitor International Ltd

Abstracts

Burberry prepared to open more than 10 stores in China from 2013 to 2014. The expansion in China would shrink purchasing power of mainland Chinese tourists in Taiwan. The Japanese black and blue label series would stop being produced, and many Taiwanese could hence return to purchasing in Taiwanese stores. In order to boost sales, the company is expected to import more complete products and series to Taiwan; the expansion of the Burberry Beauty series would create a new trend in super premium...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Burberry Group Plc: Key Facts
Company Background
Summary 2 Burberry Group Plc: Luxury Brands by Category 2014
Internet Strategy