Bulgari SpA in Luxury Goods (Italy)

June 2013 | 2 pages | ID: BFEEF5DB940EN
Euromonitor International Ltd

Abstracts

Bulgari SpA is expected to strengthen its leading presence within luxury goods in Italy thanks to brand recognition. The company should increase brand awareness with the launch of new collections. The 2012/2013 winter collection within luxury bags will be dedicated to the promotion of luxury bags with the name of the famous model Isabella Rossellini in relation to cinema of the 1970s. The choice of a 60-year old model is aimed at targeting the ageing population.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Bulgari SpA: Key Facts
Summary 2 Bulgari SpA: Operational Indicators
Company Background
Summary 3 Bulgari SpA: Luxury Brands by Category 2012
Internet Strategy