Birks & Mayors Inc in Personal Accessories (Canada)

January 2014 | 4 pages | ID: B4FB6E47029EN
Euromonitor International Ltd

Abstracts

Under the direction of new CEO Jean-Christophe Bedos, the company has implemented changes that are intended to position the jeweller as more appealing to younger consumers in the luxury segment in Canada. In addition to revamping its store and brand identity within Canada, with the introduction of the new mono-brand outlets and re-branding under Mason Birks name, company is also developing new lines of jewellery under its in-house brand and is expanding its presence beyond North America with...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Birks & Mayors Inc: Key Facts
Summary 2 Birks & Mayors Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Birks & Mayors Inc: Competitive Position 2012