AW Faber-Castell Argentina SA in Personal Accessories (Argentina)

June 2017 | 2 pages | ID: A3771F1B64CEN
Euromonitor International Ltd

Abstracts

The company aims to maintain its leading position in writing instruments through a brand positioning strategy bringing it closer to consumers throughout their lifetime and educating them about sustainable manufacturing processes in order to continuously build emotional bridges with its audience. Faber-Castell aims to be perceived as a leader in educational matters. Faber-Castell has a pioneering and unique project, which involves planting trees for the production of pencils from reforested wood,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 AW Faber-Castell Argentina SA: Key Facts
Competitive Positioning
  Summary 2 AW Faber-Castell Argentina SA: Competitive Position 2016