AT Cross (Asia Pacific) Ltd in Personal Accessories (Hong Kong, China)

May 2014 | 2 pages | ID: A777386C8EEEN
Euromonitor International Ltd

Abstracts

Amidst a mature and competitive landscape, AT Cross (Asia Pacific) is committed to continuing to leverage product innovations to remain relevant while maintaining its upper price segment positioning. More specifically, with electronic gadgets being prevalent in consumer lifestyles, AT Cross will continue to explore writing instruments that cater to this shift.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 AT Cross (Asia Pacific) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 A T Cross (Asia Pacific) Ltd: Competitive Position 2012