Home Improvement and Gardening Stores in Romania

July 2013 | 47 pages | ID: H1F66AA0CD3EN
Euromonitor International Ltd

Abstracts

Positive growth was recorded in home improvement and garden centres in Romania during 2012 as some of the leading players in the channel recovered from the losses suffered amidst difficult trading conditions during 2010 and 2011. There were some outlet openings, although the majority of players in the channel engaged in intense advertising campaigns in multiple media channels, as well as billboards and other below-the-line advertising activities as the fight for value share in the channel...

Euromonitor International's Home Improvement and Gardening Stores in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Improvement and Gardening Stores market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOME IMPROVEMENT AND GARDENING STORES IN ROMANIA
Euromonitor International
July 2013

Headlines
Trends
Channel Formats
  Chart 1 Home Improvement and Gardening Stores: Hornbach in Bucharest
  Chart 2 Home Improvement and Gardening Stores: Dedeman in Bucharest
Channel Data
  Table 1 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space 2007-2012
  Table 2 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
  Table 3 Home Improvement and Gardening Stores Company Shares: % Value 2008-2012
  Table 4 Home Improvement and Gardening Stores Brand Shares: % Value 2009-2012
  Table 5 Home Improvement and Gardening Stores Brand Shares: Outlets 2009-2012
  Table 6 Home Improvement and Gardening Stores Brand Shares: Selling Space 2009-2012
  Table 7 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
  Table 8 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Bricostore Romania SA in Retailing (romania)
Strategic Direction
Key Facts
Summary 1 Bricostore Romania SA: Key Facts
Summary 2 Bricostore Romania SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Bricostore Romania SA: Competitive Position 2012
Praktiker Romania SRL in Retailing (romania)
Strategic Direction
Key Facts
Summary 4 Praktiker Romania Srl: Key Facts
Summary 5 Praktiker Romania Srl: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 6 Praktiker Romania Srl: Competitive Position 2012
Executive Summary
Romania's Retailing Industry Begins To Recover After Long Years of Decline
Online Retail Outlets Benefit As Internet Retailing Gains Value Share
the Modern Retail Starts To Expand Again
Retailing Networks Dominate, Be Them Multinationals Or Local Players
the Long Anticipated Economic Stabilisation Is Set To Drive Growth Rates
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
Increasing Preference for Modern Retail Outlets
Changes in Lifestyles Influence Consumption Patterns and Habits, While the Gap Between Rural and Urban Consumers Slowly Shrinks
Market Indicators
  Table 9 Employment in Retailing 2007-2012
Market Data
  Table 10 Sales in Retailing by Channel: Value 2007-2012
  Table 11 Sales in Retailing by Channel: % Value Growth 2007-2012
  Table 12 Sales in Store-Based Retailing by Channel: Value 2007-2012
  Table 13 Store-Based Retailing Outlets by Channel: Units 2007-2012
  Table 14 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  Table 15 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  Table 16 Sales in Non-store Retailing by Channel: Value 2007-2012
  Table 17 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  Table 19 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  Table 20 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  Table 21 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  Table 22 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  Table 23 Retailing Company Shares: % Value 2008-2012
  Table 24 Retailing Brand Shares: % Value 2009-2012
  Table 25 Store-Based Retailing Company Shares: % Value 2008-2012
  Table 26 Store-Based Retailing Brand Shares: % Value 2009-2012
  Table 27 Store-Based Retailing Brand Shares: Outlets 2009-2012
  Table 28 Non-store Retailing Company Shares: % Value 2008-2012
  Table 29 Non-store Retailing Brand Shares: % Value 2009-2012
  Table 30 Non-Grocery Retailers Company Shares: % Value 2008-2012
  Table 31 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  Table 32 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  Table 33 Forecast Sales in Retailing by Channel: Value 2012-2017
  Table 34 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  Table 39 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  Table 40 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  Table 41 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  Table 42 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  Table 44 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
  Table 45 Cash and Carry: Sales Value 2007-2012
  Table 46 Cash and Carry: Sales by National Brand Owner Sales Value 2009-2012
  Table 47 Cash and Carry: Number of Outlets by National Brand Owner 2009-2012
Definitions
Sources
Summary 7 Research Sources