Wipes in Peru

Date: March 15, 2016
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: WFFB945B3ABEN
Leaflet:

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Personal wipes sales account for almost all wipes sales in Peru. In 2015, baby wipes accounted for the highest growth rate among personal wipes, with a 22% sales rise, and also generated the biggest portion of personal wipes sold – 96% in retail value terms. Despite it being perceived as a category targeting only middle- and high-income households, the expansion of the offering to more-affordable brands has created greater scope for the consumption of baby wipes, which is accessible for all...

Euromonitor International's Wipes in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Wipes by Category: Value 2010-2015
  Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
  Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
  Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
  Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Kimberly-Clark Del Perú SA in Tissue and Hygiene (peru)
Strategic Direction
Key Facts
  Summary 1 Kimberly-Clark Del Perú SA: Key Facts
  Summary 2 Kimberly-Clark Del Perú SA: Operational Indicators
Competitive Positioning
  Summary 3 Kimberly-Clark Del Perú SA: Competitive Position 2015
Productos Tissue Del Perú SA in Tissue and Hygiene (peru)
Strategic Direction
  Summary 4 Productos Tissue Del Perú SA: Key Facts
Competitive Positioning
  Summary 5 Productos Tissue Del Perú SA: Competitive Position 2015
Executive Summary
Premiumisation Rises Thanks To An Increase in the Middle Class
Categories With Low Penetration Experience Strong Growth
International Companies Continue To Dominate the Market
the Traditional Grocery Retailers Channel Is Still the Most Important in Peru
the Industry Is Expected To Perform Positively Over the Forecast Period
Key Trends and Developments
More Premium Products Are Being Made for Middle-class Consumers
Practicality Is the Main Attribute Peruvian Women Are Looking for Among Retail Hygiene Products
Away-from-home Tissue and Hygiene Experiences Rapid Growth
Online Marketing Is the Most Cost-efficient Option
Market Indicators
  Table 7 Birth Rates 2010-2015
  Table 8 Infant Population 2010-2015
  Table 9 Female Population by Age 2010-2015
  Table 10 Total Population by Age 2010-2015
  Table 11 Households 2010-2015
  Table 12 Forecast Infant Population 2015-2020
  Table 13 Forecast Female Population by Age 2015-2020
  Table 14 Forecast Total Population by Age 2015-2020
  Table 15 Forecast Households 2015-2020
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 6 Research Sources
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