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Wipes in Peru

March 2023 | 24 pages | ID: WFFB945B3ABEN
Euromonitor International Ltd

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Wipes has experienced significant growth in the last two years, especially in 2022, having reached pre-pandemic levels in 2021. Growth in 2021 and 2022 was bolstered by the return to mobility following the loosening of COVID-19 restrictions, with a rising number of activities outside the home encouraging consumers to require more wipes. Growth in 2021 occurred in both retail volume and retail value terms, whereas in 2022, retail value growth was particularly significant due to the increase in pr Euromonitor International's Wipes in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wipes record significant growth, boosted by the use of baby wipes
High levels of competition between brands, with a rising entry of smaller players
Consumers acquire packs with greater numbers of wipes at lower unit prices
PROSPECTS AND OPPORTUNITIES
Wipes continue to grow thanks to efforts being made to improve penetration
Significant growth of private label, with Ninet having a standout performance
Price sensitivity increases as players focus on highlighting benefits to boost sales
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2017-2022
Table 2 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 5 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN PERU
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources


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