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Wipes in Turkey

Date: March 25, 2015
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W785FA67DEFEN
Leaflet:

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Wipes in Turkey
The most important determinant of growth in wipes during 2014 was the increasingly wide variety of ways in which wipes are used in Turkish households as the consumer demand for more convenient ways of performing everyday household tasks and chores increased as Turkish population became increasingly urban. Wipes offers consumers more effective and practical ways of performing various household tasks than more traditional products such as, tissues, napkins and reusable cloths. Towards the end of...

Euromonitor International's Wipes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Wipes by Category: Value 2009-2014
  Table 2 Retail Sales of Wipes by Category: % Value Growth 2009-2014
  Table 3 NBO Company Shares of Retail Wipes: % Value 2010-2014
  Table 4 LBN Brand Shares of Retail Wipes: % Value 2011-2014
  Table 5 Forecast Retail Sales of Wipes by Category: Value 2014-2019
  Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2014-2019
Hayat Kimya Sanayi As in Tissue and Hygiene (turkey)
Strategic Direction
Key Facts
Summary 1 Hayat Kimya Sanayi AS: Key Facts
Company Background
Production
Summary 2 Hayat Kimya Sanayi AS: Production Statistics 2013
Competitive Positioning
Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2014
Lila Kagit As in Tissue and Hygiene (turkey)
Strategic Direction
Key Facts
Summary 4 Lila Kagit AS: Key Facts
Company Background
Production
Summary 5 Lila Kagit AS: Production Statistics 2013
Competitive Positioning
Summary 6 Lila Kagit AS: Competitive Position 2014
Executive Summary
Tissue and Hygiene Continues To Demonstrate Dynamic Growth
Value Growth in Tissue and Hygiene Is Driven by Strong Average Unit Price Increases
Domestic Companies Maintain the Leading Positions in Tissue and Hygiene
the Influence of Internet Retailing Rapidly Increases in Tissue and Hygiene
Tissue and Hygiene Is Expected To Register Strong Growth Over the Forecast Period
Key Trends and Developments
Deteriorating Economy Affects Purchasing Decisions of Consumers
Competition Becomes Fiercer in Hygiene As New Players Enter
Increasing Environmental Awareness Forces Companies To Launch Ecological Products
Market Indicators
  Table 7 Birth Rates 2009-2014
  Table 8 Infant Population 2009-2014
  Table 9 Female Population by Age 2009-2014
  Table 10 Total Population by Age 2009-2014
  Table 11 Households 2009-2014
  Table 12 Forecast Infant Population 2014-2019
  Table 13 Forecast Female Population by Age 2014-2019
  Table 14 Forecast Total Population by Age 2014-2019
  Table 15 Forecast Households 2014-2019
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 7 Research Sources
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