Wipes in Turkey

Date: April 7, 2017
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: WE23620956FEN
Leaflet:

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Wipes continues to benefit from increasing hygiene awareness amongst the Turkish population due to increasing levels of education. In addition, with the ongoing outlet expansion of modern grocery retailers the availability of wipes continues to increase, adding further dynamism to the category. Last but not least, increasing news coverage on the possible risks of using counterfeit wipes has increased the consumer preference for more established brands; also positively impacting the performance o...

Euromonitor International's Wipes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Wipes by Category: Value 2011-2016
  Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
  Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
  Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
  Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Hayat Kimya Sanayi As in Tissue and Hygiene (turkey)
Strategic Direction
  Summary 1 Hayat Kimya Sanayi AS: Key Facts
  Summary 2 Hayat Kimya Sanayi AS: Operational Indicators
Competitive Positioning
  Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2016
Executive Summary
Growth in Tissue and Hygiene Slows in 2016, Despite Rising Prices
Leading Branded Tissue and Hygiene Manufacturers Lose Share Against Private Label
Tissue and Hygiene Sales Increase Through Modern Grocery Retailers
Growth in Tissue and Hygiene Is Set To Continue in the Forecast Period
Key Trends and Developments
Slow Growth in the Economy Negatively Affects Tissue and Hygiene
Investment in New Product Development in Tissue and Hygiene Continues To Decline
Sales of Tissue and Hygiene Products Through Internet Retailing Rapidly Increase
Market Indicators
  Table 7 Birth Rates 2011-2016
  Table 8 Infant Population 2011-2016
  Table 9 Female Population by Age 2011-2016
  Table 10 Total Population by Age 2011-2016
  Table 11 Households 2011-2016
  Table 12 Forecast Infant Population 2016-2021
  Table 13 Forecast Female Population by Age 2016-2021
  Table 14 Forecast Total Population by Age 2016-2021
  Table 15 Forecast Households 2016-2021
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 4 Research Sources
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