Wipes in Spain

Date: March 23, 2016
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W84261395E5EN
Leaflet:

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Wipes products are not considered essential in Spain as Spaniards tend to prefer other personal cleaning methods. Consequently, their penetration is still limited with baby wipes accounting for 65% of overall value sales in 2015. With the exception of baby and facial cleansing wipes, sales were based on impulse or limited to occasional purchases. For example, wipes products are often purchased when travelling or spending longer periods away from home.

Euromonitor International's Wipes in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Wipes by Category: Value 2010-2015
  Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
  Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
  Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
  Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Procter & Gamble España SA in Tissue and Hygiene (spain)
Strategic Direction
Key Facts
  Summary 1 Procter & Gamble España SA: Key Facts
Competitive Positioning
  Summary 2 Procter & Gamble España SA: Competitive Position 2015
Executive Summary
Tissue and Hygiene Is Stagnating
Spain Faces Ageing Population
Concentration Shapes the Competitive Environment
Internet Retailing Still A Niche Channel
Demographic Trends Make the Industry Vulnerable
Key Trends and Developments
Spanish Population Gets Older
Innovation To Continue Growing
Distribution Is Changing
Market Indicators
  Table 7 Birth Rates 2010-2015
  Table 8 Infant Population 2010-2015
  Table 9 Female Population by Age 2010-2015
  Table 10 Total Population by Age 2010-2015
  Table 11 Households 2010-2015
  Table 12 Forecast Infant Population 2015-2020
  Table 13 Forecast Female Population by Age 2015-2020
  Table 14 Forecast Total Population by Age 2015-2020
  Table 15 Forecast Households 2015-2020
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
  Summary 3 Research Sources
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