Wipes in Hungary

Date: March 16, 2017
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W34FD47CC88EN
Leaflet:

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Baby wipes remains the largest category within personal wipes and such wipes are broadly used even after the diapering periods. Recommendation, word of mouth and expert advice have spread the word about baby wipes and they are used in patient care as well. Baby wipes accounted for 84% of the value sales of personal wipes, whilst personal wipes accounted for 94% of all value sales of wipes in 2016.

Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Wipes by Category: Value 2011-2016
  Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
  Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
  Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
  Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Executive Summary
Tissue and Hygiene Sales Remain Strong
Both Manufacturer Brands and Private Label Move Towards Premiumisation in Tissue Products
Heavy Price Promotions To Stay Competitive
Market Moves Towards Larger Economy Packs - A Gain for Hypermarkets, Discounters But A Headache for Others With Smaller Selling Space
Adopting New Product Concepts, Innovative Products and Hygiene Culture Will Drive Retail Sales
Key Trends and Developments
Tissue and Hygiene Sales Are Driven by Further Improving Economic Conditions, Their Carryover Effects in Several Industries and the Adoption of New Product Concepts
Private Label Catches Up in Quality Whilst Maintaining A Price Advantage
Internet Retailing Is Still in Infancy, But Convenience Will Ignite Sales
Market Indicators
  Table 7 Birth Rates 2011-2016
  Table 8 Infant Population 2011-2016
  Table 9 Female Population by Age 2011-2016
  Table 10 Total Population by Age 2011-2016
  Table 11 Households 2011-2016
  Table 12 Forecast Infant Population 2016-2021
  Table 13 Forecast Female Population by Age 2016-2021
  Table 14 Forecast Total Population by Age 2016-2021
  Table 15 Forecast Households 2016-2021
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 1 Research Sources












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