Wipes in Brazil

Date: April 13, 2016
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W77CBB7995DEN
Leaflet:

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Wipes is still a novelty for many Brazilian consumers, especially those from lower socioeconomic strata, due to it having a higher average unit price than other retail hygiene categories and the fact that it is a side category, complementing core ones such as nappies/diapers/pants. The use of wipes in Brazil, especially on babies, is becoming more frequent, and owing to an increase in variety and price range, it is not only middle- and higher-income consumers who now have access to this type of...

Euromonitor International's Wipes in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Wipes by Category: Value 2010-2015
  Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
  Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
  Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
  Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
  Summary 1 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Key Facts
  Summary 2 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Operational Indicators
Competitive Positioning
  Summary 3 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Competitive Position 2015
Executive Summary
Tissue and Hygiene Registers A Slower Performance in 2015
the Tissue and Hygiene Industry Struggles To Fully Adjust End-consumer Prices in 2015
Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda Leads the Nappies/diapers/pants Category in Brazil for the First Time
Cash and Carry Gains Relevance Because of the Fall in Purchasing Power
More Promotions Expected
Key Trends and Developments
Fiercer Price-competition in Tissue and Hygiene As Costs Rise
Trading Up Within Tissue and Hygiene Diminishes in 2015
Opportunities for Baby Wipes Despite the Economic Downturns
Market Indicators
  Table 7 Birth Rates 2010-2015
  Table 8 Infant Population 2010-2015
  Table 9 Female Population by Age 2010-2015
  Table 10 Total Population by Age 2010-2015
  Table 11 Households 2010-2015
  Table 12 Forecast Infant Population 2015-2020
  Table 13 Forecast Female Population by Age 2015-2020
  Table 14 Forecast Total Population by Age 2015-2020
  Table 15 Forecast Households 2015-2020
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
  Summary 4 Research Sources
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