Wipes in Brazil

Date: March 29, 2018
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W77CBB7995DEN
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Wipes recorded modest growth in 2017, particularly in volume terms. However, the category offers significant room for further steady growth given the current low per capita expenditure in all categories. This lower penetration when compared with other markets is not limited to relatively new categories such as facial cleansing wipes but also baby wipes, awareness of which is much higher.

Euromonitor International's Wipes in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Wipes Increasingly Penetrating Brazilian Households
Consumers More Likely To Opt for Baby Wipes Under the Same Brand As Their Preferred Nappies and Diapers
Innovation Being Seen at Some Level in All Categories
Competitive Landscape
Kimberly-Clark and Johnson & Johnson Remain the Clear Category Leaders
Innovation Being Driven Mainly by Johnson & Johnson and Procter & Gamble
Facial Cleansing Wipes A Promising Category for Manufacturers
Category Data
  Table 1 Retail Sales of Wipes by Category: Value 2012-2017
  Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
  Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
  Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
  Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Executive Summary
Improving Economic Climate Helping Tissue and Hygiene To Recover
Consumers Becoming More Willing To Try New Value-added Products
Competitive Environment Remains More Concentrated in Retail Hygiene Than Retail Tissue
Two Key Distribution Channels Are Gaining Share As A Result of New Consumption Habits
Improving Socio-economic Indicators Will Continue To Support Premiumisation and the Stronger Penetration of More Mature Categories
Market Indicators
  Table 7 Birth Rates 2012-2017
  Table 8 Infant Population 2012-2017
  Table 9 Female Population by Age 2012-2017
  Table 10 Total Population by Age 2012-2017
  Table 11 Households 2012-2017
  Table 12 Forecast Infant Population 2017-2022
  Table 13 Forecast Female Population by Age 2017-2022
  Table 14 Forecast Total Population by Age 2017-2022
  Table 15 Forecast Households 2017-2022
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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