- The report contains detailed information about WD-40 Company that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
- Another part of the report is a SWOT-analysis carried out for WD-40 Company. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
- The WD-40 Company financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
- In the part that describes WD-40 Company competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
- Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of WD-40 Company business.
About WD-40 Company
WD-40 Company engages in the production and sale of lubricants, rust preventatives, penetrants, cleaners, and moisture displacers.
The companys products include WD-40 Smart Straw; WD-40 Trigger Pro; 3-IN-ONE Professional Garage Door Lube; Spot Shot Pet Clean, which is a non-aerosol Spot Shot trigger product; and a mildew stain remover under the X-14 brand. In 2010, the company launched Blue Works, a new brand of multi-purpose maintenance products.
Multi-Purpose Maintenance Products
The WD-40 brand is a multi-purpose maintenance product and is sold as an aerosol spray, a non-aerosol trigger spray, and in liquid form through retail chain stores, hardware stores, warehouse club stores, automotive parts outlets, and industrial distributors and suppliers. WD-40 has various consumer uses, such as household, marine, automotive, construction, repair, sporting goods, and gardening applications, as well as various industrial applications.
The 3-IN-ONE brand includes multi-purpose drip oil and spray lubricant products, as well as other specialty maintenance products. The drip oil is an entry-level lubricant with spout options that allow applications for small mechanisms and assemblies, tool maintenance, and threads on screws and bolts, as well as various industrial applications, such areas as locksmithing, HVAC, marine, farming, construction, and jewelry manufacturing. In addition to the drip oil line of products, the 3-IN-ONE brand also includes a professional line of products known as 3-IN-ONE Professional, which is a line of multi-purpose maintenance products.
The Blue Works brand consists of a line of industrial grade, specialty maintenance products, which include lubricants, penetrants, degreasers, and cleaners designed specifically for the needs of industrial users.
Homecare and Cleaning Products
The X-14 brand is a line of products for cleaning needs. X-14 is sold as a liquid mildew stain remover and two types of automatic toilet bowl cleaners. The 2000 Flushes brand is a line of automatic toilet bowl cleaners. The Carpet Fresh brand is a line of room and rug deodorizers sold as powder, aerosol foam, and trigger spray products.
The Spot Shot brand is sold as an aerosol carpet stain remover, a liquid trigger carpet stain and odor eliminator. The brand also includes products, such as Spot Shot Instant Carpet Stain & Odor Eliminator, and Spot Shot Pet Clean, which are non-toxic and biodegradable. Spot Shot products are sold primarily through grocery and mass retail channels, warehouse club stores, and hardware and home center stores in the U.S. and Canada. Spot Shot products are also sold in the U.K. under the 1001 brand name.
The 1001 brand includes various homecare and cleaning products. The Carpet Fresh and Spot Shot brands were introduced under the 1001 brand in the U.K. The Lava and Solvol brands include heavy-duty hand cleaner products, which are sold in bar soap and liquid form through hardware, grocery, industrial, automotive, and mass retail channels.
The companys multi-purpose maintenance products are sold in various locations, such as north, central, and south America, Asia, Australia, the Pacific Rim, Europe, the Middle East, and Africa. Homecare and cleaning products are sold primarily in North America, the U.K., Australia, and the Pacific Rim.
The companys customer includes Wal-Mart Stores, Inc.
WD-40 Company was founded in 1953.
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1. WD-40 COMPANY COMPANY PROFILE
1.1. Key facts
1.2. Financial Performance
1.3. Key Executives
1.4. Ownership and Major Holders
1.5. Company History
2. WD-40 COMPANY BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. WD-40 COMPANY SWOT ANALYSIS
4. WD-40 COMPANY FINANCIAL ANALYSIS
4.1. Financial Statements
4.1.1. Income Statement
4.1.2. Balance Sheet
4.1.3. Cash Flow
4.2. Financial Ratios
4.2.2. Margin Analysis
4.2.3. Asset Turnover
4.2.4. Credit Ratios
4.2.5. Long-Term Solvency
4.2.6. Growth Over Prior Year
4.2.7. Financial Ratios Charts
4.3. Stock Market Snapshot
5. WD-40 COMPANY COMPETITORS AND INDUSTRY ANALYSIS
5.1. WD-40 Company Direct Competitors
5.2. Comparison of WD-40 Company and Direct Competitors Financial Ratios
5.3. Comparison of WD-40 Company and Direct Competitors Stock Charts
5.4. WD-40 Company Industry Analysis
5.4.1. Consumer Products Industry Snapshot
5.4.2. WD-40 Company Industry Position Analysis
6. WD-40 COMPANY NEWS & EVENTS
6.1. News & PR Activity Analysis
6.2. IR Corporate News
6.3. Marketing News
6.4. Corporate Events
7. WD-40 COMPANY EXPERTS REVIEW1
7.1. Experts Opinion
7.2. Experts Estimates
8. WD-40 COMPANY ENHANCED SWOT ANALYSIS2
9. UNITED STATES PESTEL ANALYSIS2
9.1. Political Factors
9.2. Economic Factors
9.3. Social Factors
9.4. Technological Factors
9.5. Environmental Factors
9.6. Legal Factors
10. WD-40 COMPANY IFE, EFE, IE MATRICES2
10.1. Internal Factor Evaluation Matrix
10.2. External Factor Evaluation Matrix
10.3. Internal External Matrix
11. WD-40 COMPANY PORTER FIVE FORCES ANALYSIS2
12. WD-40 COMPANY VRIO ANALYSIS2
APPENDIX: RATIO DEFINITIONS
LIST OF TABLES
WD-40 Company Key Facts
Income Statement Key Figures
Balance Sheet Key Figures
Cash Flow Statement Key Figures
Financial Performance Abbreviation Guide
WD-40 Company Key Executives
Key Executives Biographies1
Key Executives Compensations1
WD-40 Company Major Shareholders
WD-40 Company History
WD-40 Company Products
Revenues by Segment
Revenues by Region
WD-40 Company Offices and Representations
WD-40 Company SWOT Analysis
Yearly Income Statement Including Trends
Income Statement Latest 4 Quarters Including Trends
Yearly Balance Sheet Including Trends
Balance Sheet Latest 4 Quarters Including Trends
Yearly Cash Flow Including Trends
Cash Flow Latest 4 Quarters Including Trends
WD-40 Company Profitability Ratios
Margin Analysis Ratios
Asset Turnover Ratios
Long-Term Solvency Ratios
Financial Ratios Growth Over Prior Year
WD-40 Company Capital Market Snapshot
WD-40 Company Direct Competitors Key Facts
Direct Competitors Profitability Ratios
Direct Competitors Margin Analysis Ratios
Direct Competitors Asset Turnover Ratios
Direct Competitors Credit Ratios
Direct Competitors Long-Term Solvency Ratios
Consumer Products Industry Statistics
WD-40 Company Industry Position
Company vs. Industry Income Statement Analysis
Company vs. Industry Balance Sheet Analysis
Company vs. Industry Cash Flow Analysis
Company vs. Industry Ratios Comparison
WD-40 Company Consensus Recommendations1
Analyst Recommendation Summary1
Price Target Summary1
Experts Recommendation Trends1
Revenue Estimates Analysis1
Earnings Estimates Analysis1
Revenue Estimates Trend1
Earnings Estimates Trend1
LIST OF FIGURES
WD-40 Company Annual Revenues in Comparison with Cost of Goods Sold and Gross Profit
Profit Margin Chart
Operating Margin Chart
Return on Equity (ROE) Chart
Return on Assets (ROA) Chart
Debt to Equity Chart
Current Ratio Chart
WD-40 Company 1-year Stock Charts
WD-40 Company 5-year Stock Charts
WD-40 Company vs. Main Indexes 1-year Stock Chart
WD-40 Company vs. Direct Competitors 1-year Stock Charts
WD-40 Company Article Density Chart
1 – Data availability depends on company’s security policy.
2 – These sections are available only when you purchase a report with appropriate additional types of analyses.
The complete financial data is available for publicly traded companies.
Enhanced SWOT Analysis
Enhanced SWOT is a 3×3 grid that arranges strengths, weaknesses, opportunities and threats into one scheme:
- How to use the strengths to take advantage of the opportunities?
- How to use the strengths to reduce likelihood and impact of the threats?
- How to overcome the weaknesses that obstruct taking advantage of the opportunities?
- How to overcome the weaknesses that can make the threats a reality?
Upon answering these questions a company can develop a project plan to improve its business performance.
PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different outside factors – political, economic, sociocultural, technological, environmental and legal – exert on a business to later chart its long term targets.
Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider. By perceiving these outside environments, businesses can maximally benefit from the opportunities while minimizing the threats to the organization.
Key Factors Examined by PESTEL Analysis:
- Political – What opportunities and pressures are brought by political bodies and what is the degree of public regulations’ impact on the business?
- Economic – What economic policies, trends and structures are expected to affect the organization, what is this influence’s degree?
- Sociological – What cultural and societal aspects will work upon the demand for the business’s products and operations?
- Technological – What impact do the technological aspects, innovations, incentives and barriers have on the organization?
- Environmental – What environmental and ecological facets, both locally and farther afield, are likely to predetermine the business?
- Legal – What laws and legislation will exert influence on the style the business is carried out?
IFE, EFE, IE Matrices
The Internal Factor Evaluation matrix (IFE matrix) is a strategic management tool helping audit or evaluate major weaknesses and strengths in a business’s functional areas. In addition, IFE matrix serves as a basis for identifying and assessing relationships amongst those areas. The IFE matrix is utilised in strategy formulation.
The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.
The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors – those exposed to social, political, economic, legal, etc. external forces.
Being a continuation of the EFE matrix and IFE matrix models, the Internal External matrix (IE matrix) rests upon an investigation of external and internal business factors integrated into one suggestive model.
Porter Five Forces Analysis
The Porter’s five forces analysis studies the industry of operation and helps the company find new sources of competitive advantage. The analysis surveys an industry through five major questions:
- What composes a threat of substitute products and services?
- Is there a threat of new competitors entering the market?
- What is the intensity of competitive rivalry?
- How big is the bargaining power of buyers?
- How significant is the bargaining power of suppliers?
VRIO stands for Value, Rarity, Imitability, Organization. This analysis helps to evaluate all company’s resources and capabilities and bring them together into one aggregate table that includes:
- Tangible resources
- Intangible resources
- Innovation and Creativity
- Organizational capabilities
The result of the analysis gives a clear picture of company’s competitive and economic implications, answering the questions if the resources mentioned above are:
- Costly to imitate?
- Organized properly?