Toothpaste: Market Research Report

March 2018 | 287 pages | ID: T8017A60584EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Toothpaste in US$ Thousand by the following Product Segments: Regular Toothpaste, Anti-Caries Toothpaste, Whitening Toothpaste, Childrens Toothpaste, Desensitizing Toothpaste, Gum Protection Toothpaste, Multi-Benefit Toothpaste, and Tartar Control Toothpaste.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa and Latin America. Annual estimates and forecasts are provided for the period 2016 through 2024.

Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs. The report profiles 74 companies including many key and niche players such as -

• CCA Industries, Inc.
• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Dabur India Limited
• GlaxoSmithKline plc
• Henkel AG & Co. KGaA

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Oral Care Products: Maintaining Health of Teeth & Mouth
Toothpaste – An Essential Component of Routine Oral Hygiene Regimen
Asia-Pacific to Spearhead Future Growth in the Toothpaste Market

Table 1. Per Capita Consumption (in Grams per Year) of Toothpaste in Select Countries for 2017 (includes corresponding Graph/Chart)

Whitening Toothpastes Lead Global Toothpaste Market

2. COMPETITIVE LANDSCAPE

Multinationals Rule the Roost in the Toothpaste Market

Table 2. Leading Players in the Global Toothpaste Market (2016): Percentage Breakdown of Value Sales for Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble, Unilever Group, Lion Corporation and Others (includes corresponding Graph/Chart)

Factors Impacting Sales of Toothpastes in the Worldwide Market (Score on a Scale of 1-10)
Saturation Triggers Competition and Segmentation
Change in Marketers Strategy
Brand Extensions: Order of the Day
Advertising and Promotion
Advertising – For a “Brand” New Smile
The GEL Craze
Branding – Impact on Purchases
Advertising in the Children’s Toothpaste Segment
Distribution Channels
Strategies to Increase Market Share
Emergence of Multi-Channel Buyers
Online Marketing Catching Up

3. MARKET TRENDS, ISSUES AND DRIVERS

Emerging Countries: Underpenetrated Markets Present Significant Growth Potential
Exponential Increase in Global Urban Population

Table 3. World Urban Population in Thousands: 1950-2050P (includes corresponding Graph/Chart)

Burgeoning Middle Class Population

Table 4. Global Middle Class Population (in Millions) and as a Percentage of Total Population: 2005, 2015, 2025 & 2035 (includes corresponding Graph/Chart)

Demographic Trends Influence Marketer Strategies
Herbal and Natural Toothpastes Give Tough Competition to Conventional Toothpastes
Biotechnology to Enable Re-growth of Teeth
Rise in Value-Added Toothpastes
New Flavors Flood Market
Mint – The Preferred Toothpaste Flavor
BioMin Technologies Introduces Innovative Toothpaste Ingredient
Segment Trends in the Toothpaste Market
Popularity of Whitening Toothpastes
A Flip Side to Gaining Popularity of Whitening Toothpastes
Toothpastes with Natural Ingredients Gain Popularity
Sensitivity Toothpastes
Children’s Toothpaste
Remineralizing Systems
Triclosan: Effective but Faces Concerns over Environmental & Health Risks
Ban on Parabens in Few Markets
Recyclable Toothpaste Tube – The New Trend in Oral Care Market

4. PRODUCT OVERVIEW

5. PRODUCT INTRODUCTIONS/INNOVATIONS

Sanofi Introduces ACT Kids Toothpaste
GlaxoSmithKline Rolls Out ProNamel Strong and Bright Toothpaste in the US
Dabur India Introduces Dabur Red Gel Ayurvedic Gel Toothpaste
Burger King Unveils Whopper Toothpaste
Colgate Palmolive Rolls Out Colgate Maxfresh PowerFreeze Toothpaste
Colgate-Palmolive Introduces Colgate Cibaca Vedshakti Toothpaste
Colgate-Palmolive Launches Colgate Sensitive Clove Toothpaste
GlaxoSmithKline Launches Sensodyne Whitening Toothpaste
Colgate Introduces Colgate Total Proof Toothpaste
Lion Corporation Unveils CLINICA ADVANTAGE Toothpaste
Colgate-Palmolive Introduces Colgate Total Charcoal Deep Clean
Oral-B Introduces Toothpaste in South Africa
Keva Launches Keva Bright Toothpaste
Colgate Introduces Colgate Visible White Plus Shine Toothpaste
Dabur Introduces Anti-Ageing Toothpaste
Unilever Unveils New Pepsodent Gel Toothpaste
Colgate Unveils new Maximum Cavity Protection Plus Sugar Acid
Unilever Introduces Toothpaste Exclusively for Men
Crest Launches the Be Range of Toothpastes
Dabur Introduces New Toothpaste

6. RECENT INDUSTRY ACTIVITY

DenMat Takes Over Fluoridex Brand Portfolio from Philips
Ranir Acquires REMBRANDT Brand from Johnson & Johnson
LG to Take Over REACH Brand Oral Care Business from Johnson & Johnson
Colgate Acquires Laser Brand
P&G Removes Dangerous Ingredient from Toothpaste

7. FOCUS ON SELECT PLAYERS

CCA Industries, Inc. (USA)
Church & Dwight Co., Inc. (USA)
Colgate-Palmolive Company (USA)
Colgate-Palmolive GmbH (Germany)
Colgate-Palmolive (India) Limited (India)
Gaba Holding AG (Switzerland)
Dabur India Limited (India)
GlaxoSmithKline plc (UK)
Henkel AG & Co. KGaA (Germany)
LG Household & Health Care Ltd. (South Korea)
Lion Corporation (Japan)
Procter & Gamble Company (USA)
Ranir, LLC (USA)
Sunstar Suisse S. A. (Switzerland)
Unilever NV (The Netherlands/The UK)
Hindustan Unilever Limited (India)

8. GLOBAL MARKET PERSPECTIVE

Table 5. World Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 6. World Historic Review for Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 7. World 14-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Market by Product Segment

Table 8. World Recent Past, Current & Future Analysis for Regular Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 9. World Historic Review for Regular Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 10. World 14-Year Perspective for Regular Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 11. World Recent Past, Current & Future Analysis for Anti-Caries Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 12. World Historic Review for Anti-Caries Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 13. World 14-Year Perspective for Anti-Caries Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 14. World Recent Past, Current & Future Analysis for Whitening Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 15. World Historic Review for Whitening Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 16. World 14-Year Perspective for Whitening Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 17. World Recent Past, Current & Future Analysis for Children's Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 18. World Historic Review for Children's Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 19. World 14-Year Perspective for Children's Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 20. World Recent Past, Current & Future Analysis for Desensitizing Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 21. World Historic Review for Desensitizing Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 22. World 14-Year Perspective for Desensitizing Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 23. World Recent Past, Current & Future Analysis for Gum Protection Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 24. World Historic Review for Gum Protection Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 25. World 14-Year Perspective for Gum Protection Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 26. World Recent Past, Current & Future Analysis for Multi-Benefit Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 27. World Historic Review for Multi-Benefit Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 28. World 14-Year Perspective for Multi-Benefit Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 29. World Recent Past, Current & Future Analysis for Tartar Control Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 30. World Historic Review for Tartar Control Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 31. World 14-Year Perspective for Tartar Control Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Oral Hygiene Products: An Overview

Table 32. Oral Care Market in the US (2016): Percentage Breakdown of Sales by Product Category - Mouthwash, Tooth Whiteners, Toothbrush and Toothpaste (includes corresponding Graph/Chart)

Toothpaste Market – A Review
Outlook
Whiteners Gain Market Share
Growing Demand for “all in one” Toothpastes
Strong Growth for Children’s Toothpaste Market
Multi-Benefit Segment: On an Upward Trend
Toothpaste for Sensitive Teeth: A Promising Market
Competitive Landscape

Table 33. Leading Players in the US Toothpaste Market (2016): Percentage Breakdown of Value Sales for Church and Dwight, Colgate-Palmolive Co., GlaxoSmithKline, Procter and Gamble Co., and Others (includes corresponding Graph/Chart)

Table 34. Leading Brands in the US Toothpaste Market (2016): Percentage Breakdown of Value Sales for Colgate, Colgate Max Fresh, Colgate Optic White, Colgate Total, Crest, Crest 3D White, Crest Pro Health, Crest Whitening Plus Scope, Sensodyne, Sensodyne Pronamel and Others (includes corresponding Graph/Chart)

Consumer Trends
Toothpaste from China Under Scanner
Trade Dynamics

Table 35. US Imports of Toothpaste, Denture Cleaners and Other Oral or Dental Hygiene Preparations (2016): Percentage Breakdown of Import Value by Country (includes corresponding Graph/Chart)

Table 36. US Exports of Toothpaste, Denture Cleaners and Other Oral or Dental Hygiene Preparations (2016): Percentage Breakdown of Export Value by Country (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 37. US Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 38. US Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 39. US 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Trade Statistics

Table 40. Canadian Exports of Toothpaste, Denture Cleaners and Other Oral or Dental Hygiene Preparations (2016): Percentage Breakdown of Export Value by Country (includes corresponding Graph/Chart)

Table 41. Canadian Imports of Toothpaste, Denture Cleaners and Other Oral or Dental Hygiene Preparations (2016): Percentage Breakdown of Import Value by Country (includes corresponding Graph/Chart)

B. Market Analytics

Table 42. Canadian Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 43. Canadian Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 44. Canadian 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Market Overview
Competitive Landscape

Table 45. Leading Players in the Japanese Toothpaste Market (2016): Percentage Breakdown for Daiichi Sankyo, Earth Chemical, Kao, Lion, Sunstar and Others (includes corresponding Graph/Chart)

Product Launch
Key Players
B. Market Analytics

Table 46. Japanese Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 47. Japanese Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 48. Japanese 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Market Overview
Government Initiatives Foster Oral Healthcare Market in Central & Eastern Europe
Competitive Landscape

Table 49. Leading Players in the European Toothpaste Market (2016): Percentage Breakdown of Sales for Colgate, GSK, Henkel, Procter & Gamble, Unilever and Others (includes corresponding Graph/Chart)

Table 50. Leading Players in the Western Europe Toothpaste Market (2016): Percentage Breakdown of Value Sales for Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble, Unilever Group and Others (includes corresponding Graph/Chart)

Table 51. Leading Players in the Eastern Europe Toothpaste Market (2016): Percentage Breakdown of Value Sales for Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble, Unilever Group and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 52. European Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 53. European Historic Review for Toothpaste by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 54. European 14-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 55. European Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 56. European Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 57. European 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Outlook
Private Label Category Undergoing Changes
Product Launch
B. Market Analytics

Table 58. French Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 59. French Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 60. French 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Market Overview
Key Players
B. Market Analytics

Table 61. German Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 62. German Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 63. German 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4C. ITALY

Market Analysis

Table 64. Italian Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 65. Italian Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 66. Italian 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Market Overview

Table 67. Toothpaste Brands Ranking in the UK (2016): Percentage Breakdown of User Preference by Brand (includes corresponding Graph/Chart)

Product Launch
Key Players
B. Market Analytics

Table 68. UK Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 69. UK Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 70. UK 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4E. SPAIN

Market Analysis

Table 71. Spanish Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 72. Spanish Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 73. Spanish 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Market Overview
Competition

Table 74. Leading Players in the Russian Toothpaste Market (2016): Percentage Breakdown of Sales for Colgate-Palmolive and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 75. Russian Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 76. Russian Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 77. Russian 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Outlook
Key Players
B. Market Analytics

Table 78. Rest of Europe Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 79. Rest of Europe Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 80. Rest of Europe 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Outlook

Table 81. Asia-Pacific Oral Care Market (2016): Percentage Breakdown of Volume Sales for Select Countries by Segment for Toothpaste, Toothbrush, and Others (includes corresponding Graph/Chart)

Table 82. Leading Players in the Asia-Pacific Toothpaste Market (2016): Percentage Breakdown of Value Sales for Colgate-Palmolive, GlaxoSmithKline, Lion Corporation, Procter & Gamble, Unilever Group and Others (includes corresponding Graph/Chart)

Australia
Overview
Ban on Toothpaste with Excessive DEG Content
China
Toothpaste Market

Table 83. Toothpaste Market in China (2016): Percentage Breakdown of Value Sales by Price Category (includes corresponding Graph/Chart)

Table 84. Functional Toothpastes Market in China (2016): Percentage Breakdown of Value Sales by Type of Toothpaste (includes corresponding Graph/Chart)

Industry Structure
China to Re-Define Safety Rules for Toothpaste
Competitive Scenario

Table 85. Leading Players in the Chinese Toothpaste Market (2016): Percentage Breakdown of Sales for Colgate, Procter & Gamble, Unilever, Yunnan Baiyao and Others (includes corresponding Graph/Chart)

India
Oral Hygiene Market – An Overview

Table 86. Indian Oral Care Market (2016): Percentage Breakdown of Sales by Segment – Toothbrush, Toothpaste and Others (includes corresponding Graph/Chart)

Toothpaste Market

Table 87. Toothpaste Penetration in India (2013, 2015 and 2017): Penetration in Percentage by Rural, Urban and Overall Population (includes corresponding Graph/Chart)

Table 88. Indian Toothpaste Market (2016): Percentage Breakdown of Volume Sales by Segment for Economy, Family, Gel, and Premium (includes corresponding Graph/Chart)

Table 89. Toothpaste in India (2013, 2015 and 2017): Per Capita Consumption in Grams by Rural and Urban Population (includes corresponding Graph/Chart)

Competitive Landscape

Table 90. Leading Players in the Indian Toothpaste Market (2016): Percentage Breakdown of Volume Sales for Colgate-Palmolive, Dabur India, Hindustan Unilever and Others (includes corresponding Graph/Chart)

Table 91. Leading Brands in the Indian Toothpaste Market (2017): Percentage Breakdown of Volume Sales for Cibaca, CloseUp, Colgate Dental Cream, Dabur Red Paste, Dant Kanti and Others (includes corresponding Graph/Chart)

Indonesia

Table 93. Leading Players in the Indonesian Oral Care Market (2016): Percentage Breakdown of Sales for GlaxoSmithKline Plc, Lion Corp, Orang Tua Group, Procter & Gamble Co., Unilever Group, and Others (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Development
Focus on Select Players
B. Market Analytics

Table 94. Asia-Pacific Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 95. Asia-Pacific Historic Review for Toothpaste by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 96. Asia-Pacific 14-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for China, India and Rest of Asia-Pacific Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 97. Asia-Pacific Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 98. Asia-Pacific Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 99. Asia-Pacific 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

A. Market Analysis
Outlook

Table 100. Leading Players in Middle East & Africa Toothpaste Market (2016): Percentage Breakdown of Value Sales for Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble, Unilever Group and Others (includes corresponding Graph/Chart)

Nigeria – Leading Brands
Product Launches
B. Market Analytics

Table 101. Middle East & African Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 102. Middle East & African Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 103. Middle East & African 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

7. LATIN AMERICA

A. Market Analysis
Outlook

Table 104. Leading Players in Latin American Toothpaste Market (2016): Percentage Breakdown of Value Sales for Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble, Unilever Group and Others (includes corresponding Graph/Chart)

Chile

Table 105. Oral Care Market in Chile (2017E): Percentage Breakdown of Value Sales by Category for Manual Toothbrush, Toothpaste and Others (includes corresponding Graph/Chart)

Brazil

Table 106. Leading Players in the Brazilian Toothpaste Market (2016): Percentage Breakdown of Sales for Colgate-Palmolive, GlaxoSmithKline, Unilever and Others (includes corresponding Graph/Chart)

Mexico

Table 107. Leading Players in the Mexican Toothpaste Market (2016): Percentage Breakdown of Value Sales for Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble and Others (includes corresponding Graph/Chart)

Peru

Table 108. Toothpaste Market in Peru (2016): Percentage Breakdown of Sales by Category for Standard Grade, Medium Grade, and Premium (includes corresponding Graph/Chart)

B. Market Analytics

Table 109. Latin American Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 110. Latin American Historic Review for Toothpaste by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 111. Latin American 14-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil and Rest of Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 112. Latin American Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 113. Latin American Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 114. Latin American 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 74 (including Divisions/Subsidiaries - 103)
The United States (26)
Canada (2)
Japan (6)
Europe (32)
  France (2)
  Germany (6)
  The United Kingdom (9)
  Italy (1)
  Spain (3)
  Rest of Europe (11)
Asia-Pacific (Excluding Japan) (34)
Middle East (2)
Latin America (1)