Toothpaste: Market Research Report

Date: January 3, 2015
Pages: 270
Price:
US$ 4,500.00
Publisher: Global Industry Analysts, Inc
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T8017A60584EN
Leaflet:

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Toothpaste: Market Research Report
This report analyzes the worldwide markets for Toothpaste in US$ Thousands by the following Product Segments: Regular Toothpaste, Anti-Caries Toothpaste, Whitening Toothpaste, Children's Toothpaste, Desensitizing Toothpaste, Gum Protection Toothpaste, Multi-Benefit Toothpaste, and Tartar Control Toothpaste. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 80 companies including many key and niche players such as -
  • CCA Industries, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Dabur India Limited
  • GlaxoSmithKline plc
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Regular
Anti-Caries / Fluoride Toothpastes
Whitening Toothpaste
Children’s Toothpaste
Desensitizing Toothpaste
Gum Protection Toothpaste
Multi-benefit Toothpaste
Tartar Control Toothpaste

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Toothpaste: Largest Segment in Oral Care
Traditional Revenue Contributors Making Way for Asian Super Powers
Recession in Retrospect and the Road Ahead
Recessionary Effect on Personal Care Products Market
Market Outlook
Toothpaste Consumption Pattern - A Global Overview

Table 1. Global Toothpaste Market (2014): Per Capita Consumption in Grams for Select Countries (includes corresponding Graph/Chart)

2. COMPETITION

Saturation Triggers Competition and Segmentation
Multinationals - Ruling the Roost

Table 2. World Toothpaste Market (2014): Percentage Breakdown of Sales by Leading Players for Colgate-Palmolive, Procter and Gamble, GlaxoSmithKline, Unilever, and Others (includes corresponding Graph/Chart)

Competitive Factors
Emerging Mega Markets
Key Factors Impacting Sales
Factors Impacting Sales of Toothpastes in the Worldwide Market (Score on a Scale of 1-10)
Leading Players and Brands in Major Markets Worldwide
Change in Marketers Strategy
Brand Extensions: Order of the Day
Branded Players Fall Prey to Affordable Private Label Substitutes
Advertising and Promotion
Advertising - For a “Brand” New Smile
The GEL Craze
Branding - Impact on Purchases
Advertising in the Children’s Toothpaste Segment
Distribution Channels
Strategies to Increase Market Share
Emergence of Multi-Channel Buyers
Internet Marketing Catching Up

3. MARKET TRENDS, ISSUES AND DRIVERS

Emerging Countries: Key Growth Areas for Market Participants
Asia-Pacific: Fastest Growing Market Worldwide
Demographic Trends
Biotechnology to Enable Re-growth of Teeth
Multipurpose Toothpastes Augment Oral Care Market
Rise in Value-Added Toothpastes
New Flavors Flood Market
Mint - The Favorite Flavor
Toothpaste Flavors: A Comparison of Global Leading Flavors Used in Toothpastes
Segment Trends in the Toothpaste Market
Popularity of Whitening Toothpastes
A Flip Side to Gaining Popularity of Whitening Toothpastes
Toothpastes with Natural Ingredients Gain Popularity
Procter & Gamble’s Pods – A Path breaking Tech Development
Sensitivity Toothpastes
Children’s Toothpaste
Remineralizing Systems
Triclosan: Effective but Faces Concerns over Environmental & Health Risks
Ban on Parabens in Few Markets

4. PRODUCT OVERVIEW

History
Classification
Toothpaste Formula
Toothpaste Ingredients
Select Toothpaste Ingredients and their Attributes/ Functions
Sorbitol
Citroxain
Fluoride
Stannous Fluoride
Types of Toothpastes
Regular
Cosmetic
Whitening Toothpastes
Therapeutic
Desensitizing Toothpastes
Tartar and Plaque Control
Gum Protection/Anti-Gingivitis
Baking Soda-Based Toothpastes
Hydrogen Peroxide-Based Toothpastes
Cosmetic-cum-Therapeutic
Anti-Caries / Fluoride Toothpastes
Other Types of Toothpastes
Multi-benefit Toothpaste
Children’s Toothpaste
Denture Pastes
Tooth and Gum Gel
Teeth Strengthening Pastes
Ginseng Toothpaste
Natural Toothpastes
Planta Pura Purifying Toothpastes
Toothpastes for Fresh Breath

5. PRODUCT INTRODUCTIONS/INNOVATIONS

Oral-B Introduces Toothpaste in South Africa
Keva Launches Keva Bright Toothpaste
Colgate Introduces Colgate Visible White Plus Shine Toothpaste
Dabur Introduces Anti-Ageing Toothpaste
Unilever Unveils New Pepsodent Gel Toothpaste
Colgate Unveils new Maximum Cavity Protection Plus Sugar Acid
Unilever Introduces Toothpaste Exclusively for Men
Crest Launches the Be Range of Toothpastes
Dabur Introduces New Toothpaste
P&G Unveils Oral-B
Colgate Ropes in Actor and Designer for 'Colgate Visible White Toothpaste'
Unilever Unveils Close-Up Fire-Freeze Toothpaste
Four Tigers Introduces Blackberry Toothpaste Gum
Pepsodent Introduces Expert Protection Range
GlaxoSmithKline Introduces Two New Toothpastes
Logocos Naturkosmetik Launches Toothpaste with Vitamin B12

6. RECENT INDUSTRY ACTIVITY

Colgate Acquires Laser Brand
P&G Removes Dangerous Ingredient from Toothpaste
Colgate Fights Out P&G

7. FOCUS ON SELECT PLAYERS

CCA Industries, Inc. (US)
Church & Dwight Co., Inc. (US)
Colgate-Palmolive Company (US)
Colgate-Palmolive GmbH (Germany)
Colgate-Palmolive (India) Limited (India)
Gaba Holding AG (Switzerland)
Dabur India Limited (India)
GlaxoSmithKline plc. (UK)
Henkel AG & Co. KGaA (Germany)
Johnson and Johnson (US)
LG Household & Health Care Ltd. (South Korea)
Lion Corporation (Japan)
Procter & Gamble Company (US)
Sunstar Suisse S. A. (Switzerland)
Unilever NV (The Netherlands/The UK)
Hindustan Unilever Limited (India)

8. GLOBAL MARKET PERSPECTIVE

Table 3. World Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 4. World Historic Review for Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 5. World 14-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

Market by Product Segment

Table 6. World Recent Past, Current & Future Analysis for Regular Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 7. World Historic Review for Regular Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 8. World 14-Year Perspective for Regular Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 9. World Recent Past, Current & Future Analysis for Anti-Caries Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 10. World Historic Review for Anti-Caries Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figure in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 11. World 14-Year Perspective for Anti-Caries Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 12. World Recent Past, Current & Future Analysis for Whitening Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 13. World Historic Review for Whitening Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 14. World 14-Year Perspective for Whitening Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 15. World Recent Past, Current & Future Analysis for Children's Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 16. World Historic Review for Children's Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 17. World 14-Year Perspective for Children's Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 18. World Recent Past, Current & Future Analysis for Desensitizing Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 19. World Historic Review for Desensitizing Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 20. World 14-Year Perspective for Desensitizing Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 21. World Recent Past, Current & Future Analysis for Gum Protection Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 22. World Historic Review for Gum Protection Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 23. World 14-Year Perspective for Gum Protection Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 24. World Recent Past, Current & Future Analysis for Multi-Benefit Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 25. World Historic Review for Multi-Benefit Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 26. World 14-Year Perspective for Multi-Benefit Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 27. World Recent Past, Current & Future Analysis for Tartar Control Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 28. World Historic Review for Tartar Control Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 29. World 14-Year Perspective for Tartar Control Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Outlook
Oral Hygiene Products: An Overview
Trends and Issues in the Toothpaste Market
Product Launches in the Toothpaste Category Save the Day
Consumer Interest Tends towards Value-Based Products

Table 30. Leading Players in the US Toothpaste Market (2013 & 2014): Percentage Breakdown of Sales by Company for Church & Dwight, Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble, and Others (includes corresponding Graph/Chart)
Table 31. Leading Brands in the US Toothpaste Market (2013 & 2014): Percentage Breakdown by Value Sales for Colgate, Colgate Max Fresh, Colgate Optic White, Colgate Total, Crest, Crest 3D White, Crest Pro-Health, Crest Whitening Scope, Sensodyne, Sensodyne Pronamel, and Others (includes corresponding Graph/Chart)
Table 32. Top 10 Toothpaste Brands in the US (2014): Percentage Share of Value Sales by Brand (includes corresponding Graph/Chart)

Whiteners Gain Market Share
New Product Development Drives Dental Products Market
Growing Demand for “all in one” Toothpastes
Multiple Trends Mark Toothpaste Category
Children’s Toothpaste Market: Booming
Multi-Benefit Segment: On an Upward Trend
Whitening Toothpastes: Prolific Sales
Toothpaste for Sensitive Teeth: Niche Market
Traditional/Regular Toothpastes: Losing Appeal
Distribution Scenario

Table 33. Toothpaste Market in the US (2014): Percentage Breakdown of Value Sales by Distribution Channel for Drug Stores, Food Stores and Other Channels (includes corresponding Graph/Chart)

Consumer Trends
Demographic Trends
Toothpaste from China Under Scanner
Trade Dynamics

Table 34. US Imports of Toothpaste, Denture Cleaners and Other Oral or Dental Hygiene Preparations (2014): Percentage Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart)
Table 35. US Exports of Toothpaste, Denture Cleaners and Other Oral or Dental Hygiene Preparations (2014): Percentage Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 36. US Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 37. US Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 38. US 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

2. CANADA

Market Analysis

Table 39. Canadian Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 40. Canadian Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 41. Canadian 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Overview

Table 42. Leading Brands in the Japanese Toothpaste Market (2013): Percentage Breakdown for Lion, Kao, Sunstar, Earth Chemical, Kobayashi Pharmaceutical and Others (includes corresponding Graph/Chart)

Lion’s Toothpaste for Hypersensitivity Prevention
Key Players
B. Market Analytics

Table 43. Japanese Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 44. Japanese Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 45. Japanese 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Outlook
Market Insight
Niche Segments
Government Intervention Increases Oral Healthcare Sales
Competitive Landscape

Table 46. Leading Players in the European Toothpaste Market (2013 & 2014): Percentage Breakdown of Sales by Company for Colgate, GSK, Henkel, Procter & Gamble, Unilever, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 47. European Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 48. European Historic Review for Toothpaste by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 49. European 14-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 50. European Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 51. European Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 52. European 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Outlook
Mass Market Sales Dip
Private Label Category Undergoing Changes
Product Launch
B. Market Analytics

Table 53. French Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 54. French Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 55. French 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Outlook
Toothpaste Market: A Review

Table 56. Toothpaste Market in Germany (2013): Percentage Breakdown of Sales by Distribution Channel (includes corresponding Graph/Chart)

Product Launch
Key Players
B. Market Analytics

Table 57. German Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 58. German Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 59. German 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4C. ITALY

A. Market Analysis
Overview
Greater Penetration Level Leaves Little Scope
B. Market Analytics

Table 60. Italian Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 61. Italian Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 62. Italian 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Overview
Consumer Trends
Brand Preference

Table 63. Toothpaste Brands Ranking in the UK (2013): Percentage Share of User Preference by Brand (includes corresponding Graph/Chart)

Tooth Whitening Trend Gathers Momentum
Product Launch
Key Players
B. Market Analytics

Table 64. UK Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 65. UK Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 66. UK 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4E. SPAIN

A. Market Analysis
Overview
B. Market Analytics

Table 67. Spanish Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 68. Spanish Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 69. Spanish 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Overview
Global Majors Take Lead

Table 70. Leading Players in the Russian Toothpaste Market (2013 & 2014): Percentage Breakdown of Sales by Company for Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble and Others (includes corresponding Graph/Chart)

Developments in the Toothpaste Market
Concern Kalina – A Key Player
B. Market Analytics

Table 71. Russian Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 72. Russian Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 73. Russian 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Outlook
Slovakia – Unilever Leads
Key Players
B. Market Analytics

Table 74. Rest of Europe Market for Toothpaste - Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 75. Rest of Europe Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 76. Rest of Europe 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Outlook
Oral Hygiene Market

Table 77. Asia-Pacific Oral Care Market (2014): Percentage Breakdown of Volume Sales for Select Countries by Segment for Toothpaste, Toothbrush, Mouthwash, and Others (includes corresponding Graph/Chart)

Price-Conscious Consumers
Australia - Ban on Toothpaste with Excessive DEG Content
China
Toothpaste Market
Rise in Chinese Economy Boosts Toothpaste Market
Consumer Trends
China to Re-Define Safety Rules for Toothpaste
Competitive Scenario

Table 78. Leading Players in the Chinese Toothpaste Market (2014): Market Share Breakdown by Sales for Amway, Colgate-Palmolive, Procter & Gamble, Unilever, Yunnan Baiyao, and Others (includes corresponding Graph/Chart)

Hong Kong
Hong Kong Bans Sale of Three Chinese Toothpastes
India
Factors Fueling Growth
Toothpaste Market

Table 79. Toothpaste Penetration in India (2013, 2015 and 2017): Penetration in Percentage by Rural, Urban and Overall Population (includes corresponding Graph/Chart)
Table 80. Indian Toothpaste Market (2014): Percentage Breakdown of Volume Sales by Segment for Economy, Family, Gel, and Premium (includes corresponding Graph/Chart)
Table 81. Toothpaste in India (2013, 2015 and 2017): Per Capita Consumption in Grams by Rural, Urban and Overall Population (includes corresponding Graph/Chart)
Table 82. Toothpaste Market in India (2014): Percentage Breakdown of Value Sales by Distribution Channel (includes corresponding Graph/Chart)

Competitive Scenario

Table 83. Indian Toothpaste Market (2014): Percentage Breakdown of Sales by Leading Company for Colgate-Palmolive, Dabur India, GSK, Hindustan Unilever and Others (includes corresponding Graph/Chart)
Table 84. Leading Toothpaste Brands in India (2014): Percentage Breakdown of Brand Preference by Population for Babool, Cibaca, Close-up, Colgate, Dabur Red, Glister, Meswak, and Pepsodent (includes corresponding Graph/Chart)

Advertising Landscape and Brand Performances
Indonesia

Table 85. Leading Players in the Indonesian Toothpaste Market (2014): Percentage Breakdown of Sales by Company for Orang Tua, Unilever and Others (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Development
Focus on Select Players
B. Market Analytics

Table 86. Asia-Pacific Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 87. Asia-Pacific Historic Review for Toothpaste by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 88. Asia-Pacific 14-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for China, India and Rest of Asia-Pacific Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 89. Asia-Pacific Market for Toothpaste - Recent Past, Current & Future Analysis for by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 90. Asia-Pacific Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 91. Asia-Pacific 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

A. Market Analysis
Outlook
Signal Social Mission Program to Focus on Oral Habits
Nigeria – Leading Brands

Table 92. Leading Players in Nigerian Oral Care Market (2013 & 2014): Percentage Breakdown of Sales by Brand (includes corresponding Graph/Chart)
Table 93. Leading Players in Nigerian Toothpaste Market (2014): Percentage Breakdown of Sales by Brand (includes corresponding Graph/Chart)

Product Launches
B. Market Analytics

Table 94. Middle East & African Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 95. Middle East & African Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 96. Middle East & African 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

7. LATIN AMERICA

A. Market Analysis
Outlook
Colgate-Palmolive Leads
Chile
Brazil

Table 97. Leading Players in the Brazilian Toothpaste Market (2013 & 2014): Percentage Breakdown of Sales by Company for Colgate-Palmolive, GlaxoSmithKline, Unilever and Others (includes corresponding Graph/Chart)

Mexico

Table 98. Leading Players in the Mexican Toothpaste Market (2013 & 2014): Percentage Breakdown of Sales by Company for Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble and Others (includes corresponding Graph/Chart)

Peru

Table 99. Toothpaste Market in Peru (2013): Percentage Breakdown of Sales by Categories for Standard Grade, Medium Grade, and Premium (includes corresponding Graph/Chart)

B. Market Analytics

Table 100. Latin American Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 101. Latin American Historic Review for Toothpaste by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 102. Latin American 14-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil and Rest of Latin America Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 103. Latin American Market for Toothpaste - Recent Past, Current & Future Analysis for by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 104. Latin American Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)

Table 105: Latin American 14-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children’s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)III-101IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 80 (including Divisions/Subsidiaries - 109)
The United States (26)
Canada (2)
Japan (5)
Europe (33)
  France (3)
  Germany (6)
  The United Kingdom (9)
  Italy (1)
  Spain (3)
  Rest of Europe (11)
Asia-Pacific (Excluding Japan) (41)
Latin America (1)
Africa (1)
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