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Toilet Paper - Greece

May 2010 | 26 pages | ID: TD2B66CC4E4EN
Euromonitor International Ltd

US$ 990.00

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The trend towards discounters and private label products accelerated during the economic crisis in 2009. This further squeezed the retail sales shares of branded manufacturers, an they were forced to launch a “war of offers” on supermarket shelves. At the same time, the toilet paper category is highly polarised with consumers also opting for high-quality products, differentiated through innovation, aroma, design, smoothness or colour. In this respect, the demand for 3-ply and 4-ply products...

Euromonitor International's Away from Home Tissues and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Toilet Paper in Greece
Euromonitor International
May 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Global Economic Crisis Squeezes Retail Value Sales
Polarisation Due To "green" Trends, H1n1 Crisis and Grim Economic Situation
Private Label Records Significant Growth As Economic Uncertainty Spreads
Supermarkets/hypermarkets and Discounters Dominate
Retail Volume Over Value Growth Anticipated
Key Trends and Developments
"green" Alternatives A Growing Trend
Global Economic Crisis Boosts Discounters and Private Label
Private Label Drives Manufacturers Towards Innovation and Special Offers
H1n1 Virus Boosts Sales of Antibacterial and Antiseptic Products
Demographic Trends Impact Certain Product Categories
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Eurochartiki SA
Strategic Direction
Key Facts
  Summary 2 Eurochartiki SA: Key Facts
  Summary 3 Eurochartiki SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Eurochartiki SA: Competitive Position 2009
Linette Hellas SA
Strategic Direction
Key Facts
  Summary 5 Linette Hellas SA: Key Facts
  Summary 6 Linette Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Linette Hellas SA: Competitive Position 2009
Septona SA
Strategic Direction
Key Facts
  Summary 8 Septona SA: Key Facts
  Summary 9 Septona SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Septona SA: Competitive Position 2009
Thrace Papermill SA
Strategic Direction
Key Facts
  Summary 11 Thrace Papermill SA: Key Facts
  Summary 12 Thrace Papermill SA: Operational Indicators
Company Background
Production
  Summary 13 Thrace Papermill SA: Production Statistics 2008
Competitive Positioning
  Summary 14 Thrace Papermill SA: Competitive Position 2009
Viochartiki Papermill SA
Strategic Direction
Key Facts
  Summary 15 Viochartiki Papermill SA: Key Facts
  Summary 16 Viochartiki Papermill SA: Operational Indicators
Company Background
Production
  Summary 17 Viochartiki Papermill SA: Production Statistics 2008
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Toilet Paper by Subsector: Value 2004-2009
  Table 18 Retail Sales of Toilet Paper by Subsector: % Value Growth 2004-2009
  Table 19 Retail Sales of Wet Vs Dry Toilet Paper 2004-2009
  Table 20 Toilet Paper Retail Company Shares 2005-2009
  Table 21 Toilet Paper Retail Brand Shares 2006-2009
  Table 22 Forecast Retail Sales of Toilet Paper by Subsector: Value 2009-2014
  Table 23 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2009-2014


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