Toilet Paper - Brazil

June 2010 | 39 pages | ID: T119E667550EN
Euromonitor International Ltd

Abstracts

Despite a CAGR of more than 10% in current value terms over the review period, per capita consumption of toilet paper is still below that of more developed countries. Brazil has per capita consumption of 3-4kg of toilet paper per year compared to 7.5kg in the US and Canada. In the northeast region of Brazil, per capita consumption is only 1.2kg per year.

Euromonitor International's Toilet Paper in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Tissues and Hygiene Overcomes Financial Crunch
Kimberly-Clark Invests in 'blue Ocean' Strategy
Regional Players Hinder Further Growth of Leading Companies
Potential Growth in Sales Through Parapharmacies/drugstores
Positive Outlook for Tissue and Hygiene Products
Key Trends and Developments
Tissue and Hygiene Products Resilient To the Global Downturn
Low-income Consumers From the Northeast Continue To Attract Investment
Private Label Increases Its Presence in Tissue and Hygiene
Regional Manufacturers Challenge Leading Players
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Aloés & Aloés Indústria E Comércio Ltda
Strategic Direction
Key Facts
  Summary 2 Aloés & Alóes Indústria e Comércio Ltda: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Aloés & Alóes Indústria e Comércio Ltda: Competitive Position 2009
Ever Green Indústria E Comércio Ltda
Strategic Direction
Key Facts
  Summary 4 Ever Green Indústria e Comércio Ltda: Key Facts
Company Background
Production
  Summary 5 Ever Green Indústria e Comércio Ltda: Production Statistics 2008
Competitive Positioning
  Summary 6 Ever Green Indústria e Comércio Ltda: Competitive Position 2009
Johnson & Johnson Industrial Ltda
Strategic Direction
Key Facts
  Summary 7 Johnson & Johnson Industrial Ltda: Key Facts
  Summary 8 Johnson & Johnson Industrial Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Johnson & Johnson Industrial Ltda: Competitive Position 2009
Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda
Strategic Direction
Key Facts
  Summary 10 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Key Facts
  Summary 11 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Operational Indicators
Company Background
Production
  Summary 12 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Production Statistics 2008
Competitive Positioning
  Summary 13 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Competitive Position 2009
Melhoramentos Papéis Ltda
Strategic Direction
Key Facts
  Summary 14 Melhoramentos Papéis Ltda: Key Facts
  Summary 15 Melhoramentos Papéis Ltda: Operational Indicators
Company Background
Production
  Summary 16 Melhoramentos Papéis Ltda: Production Statistics 2008
Competitive Positioning
  Summary 17 Melhoramentos Papéis Ltda: Competitive Position 2009
Mili SA
Strategic Direction
Key Facts
  Summary 18 Mili SA: Key Facts
  Summary 19 Mili SA: Operational Indicators
Company Background
Production
  Summary 20 Mili SA: Production Statistics 2008
Competitive Positioning
  Summary 21 Mili SA: Competitive Position 2009
Pom Pom Produtos Higiênicos Ltda
Strategic Direction
Key Facts
  Summary 22 Pom Pom Produtos Higiênicos Ltda: Key Facts
Company Background
Production
Competitive Positioning
  Summary 23 Pom Pom Produtos Higiênicos Ltda: Competitive Position 2009
Procter & Gamble Do Brasil SA
Strategic Direction
Key Facts
  Summary 24 Procter & Gamble do Brasil SA: Key Facts
  Summary 25 Procter & Gamble do Brasil SA: Operational Indicators
Company Background
Production
  Summary 26 Procter & Gamble do Brasil SA: Production Statistics 2008
Competitive Positioning
  Summary 27 Procter & Gamble do Brasil SA: Competitive Position 2009
Santher - Fábrica De Papel Santa Terezinha SA
Strategic Direction
Key Facts
  Summary 28 Santher - Fábrica de Papel Santa Terezinha SA: Key Facts
  Summary 29 Santher - Fábrica de Papel Santa Terezinha SA: Operational Indicators
Company Background
Production
  Summary 30 Santher - Fábrica de Papel Santa Terezinha SA: Production Statistics 2008
Competitive Positioning
  Summary 31 Santher - Fábrica de Papel Santa Terezinha SA: Competitive Position 2009
Sepac - Serrados E Pasta De Celulose Ltda
Strategic Direction
Key Facts
  Summary 32 Sepac - Serrados e Pasta de Celulose Ltda: Key Facts
  Summary 33 Sepac - Serrados e Pasta de Celulose Ltda: Operational Indicators
Company Background
Production
  Summary 34 Sepac - Serrados e Pasta de Celulose Ltda: Production Statistics 2008
Competitive Positioning
  Summary 35 Sepac - Serrados e Pasta de Celulose Ltda: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Toilet Paper by Subsector: Value 2004-2009
  Table 18 Retail Sales of Toilet Paper by Subsector: % Value Growth 2004-2009
  Table 19 Retail Sales of Wet Vs Dry Toilet Paper 2004-2009
  Table 20 Toilet Paper Retail Company Shares 2005-2009
  Table 21 Toilet Paper Retail Brand Shares 2006-2009
  Table 22 Forecast Retail Sales of Toilet Paper by Subsector: Value 2009-2014
  Table 23 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2009-2014