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Toilet Care in the United Arab Emirates

February 2024 | 16 pages | ID: TFD2E889035EN
Euromonitor International Ltd

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Toilet liquids/foam is the leading format of toilet care in the United Arab Emirates, primarily due to its user-friendly nature and versatility. With strong competition in this category, players are prioritising promotional offers and price reductions to maintain and expand their presence. Key brands such as Reckitt Benckiser Arabia's Harpic and Jeyes Ltd's Bloo have been offering discounted prices and buy-one-get-one-free deals, especially for toilet liquids/foam and rim blocks, respectively. T...

Euromonitor International's Toilet Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Toilet Care in the United Arab Emirates
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

TOILET CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS

2023 DEVELOPMENTS

Promotions and price discounts remain a key focus for category players
Hybrid working remains a catalyst for elevated demand
Local consumers seek value for money and multifunctional toilet care
PROSPECTS AND OPPORTUNITIES
Shifting consumer preference for cost-effective toilet care options
Sustainability set to take centre stage over the forecast period
Further innovation expected to boost future sales
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2018-2023
Table 2 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 4 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 5 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
HOME CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Home care in 2023: The big picture
Shift in consumers’ purchasing behaviour boosts demand for multipurpose options
Competitive landscape
Retailing developments
Price wars among players are expected to intensify amid growing inflation
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources


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