Toilet Care in Iran

Date: March 22, 2016
Pages: 13
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Using specific products to clean toilets remained a very new concept in Iran in 2015. Traditionally, many Iranian women used bleach for this purpose; however, from the beginning of the review period some changes occurred in this regard. With better awareness and advertising campaigns by key domestic home care suppliers, Iranian consumers gradually understand that there are specific products for cleaning toilets which do not have the disadvantages of bleach, and are possibly even more effective.

Euromonitor International's Toilet Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Toilet Care by Category: Value 2010-2015
  Table 2 Sales of Toilet Care by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Toilet Care: % Value 2011-2015
  Table 4 LBN Brand Shares of Toilet Care: % Value 2012-2015
  Table 5 Forecast Sales of Toilet Care by Category: Value 2015-2020
  Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
Paxan Co in Home Care (iran)
Strategic Direction
Key Facts
  Summary 1 Paxan Co: Key Facts
Competitive Positioning
  Summary 2 Paxan Co: Competitive Position 2015
Executive Summary
the Low Base of Most Categories and Improvements in the Availability of Products Are the Main Drivers of Growth
the More Stable Economic Situation and the Decline in the Inflation Rate Result in Relatively More Spending on Home Care in 2015
Key Domestic Suppliers Continue To Lead With Their Affordable Prices
Independent Small Grocers Is Still the Most Important Channel
Growth in the Forecast Period Will Be Totally Dependent on the Purchasing Power of Middle-income Consumers
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Distribution of Home Care by Format: % Value 2010-2015
  Table 13 Distribution of Home Care by Format and Category: % Value 2015
  Table 14 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 15 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 3 Research Sources
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