Toilet Care in Sweden

Date: February 9, 2018
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: TEA4E1E3372EN
Leaflet:

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Innovation helped to boost unit price levels in 2017 but discounting remains a feature in the sale of toilet care in Sweden. Indeed, brands actively use price discounting and price promotions. This tactic was noted over the review period and there are no indications this will stop over the forecast period. An example of this was SC Johnson Sweden’s use of in-store price discount coupons for WC Duck brand in 2017. These coupons gave consumers a SEK4 discount on the purchase of one Duck branded pr...

Euromonitor International's Toilet Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Brands Actively Employ Discounting
Consolidation in Toilet Care Poses Challenge for Marginalised Brands and Potential Barrier To New Entrants
Multifunctionality Adds Perceived Value for Money Offering
Competitive Landscape
SC Johnson Sweden Leads Value Sales
Cobranding and the Use of Fragrance
Greater Shelf Space Helps Private Label To Grow
Category Data
  Table 1 Sales of Toilet Care by Category: Value 2012-2017
  Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
  Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
  Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
  Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
Executive Summary
Issues of Sustainability Driving Growth
Going To War With Bacteria
Fragmenting the Grocery Basket To Give Online Full Power
Swedes Acceptant of Private Label
New Family Dynamics Impacting Product Development and Consumer Targeting
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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