Toilet Care in Kenya

Date: April 17, 2017
Pages: 15
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T114873EAE1EN
Leaflet:

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There are around 10 million people in Kenya who live in slums, of which around 8 million do not have access to a clean toilet. In the slums of the Kenyan capital, Nairobi, toileting means using a local pit latrine or a “flying toilet”, where the latter consists of relieving oneself in a plastic bag before throwing it away in the street. As such, there is a considerable proportion of the population which remains untapped for toilet care. On the other hand, currently around 30% of Kenya’s populat...

Euromonitor International's Toilet Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Toilet Care by Category: Value 2011-2016
  Table 2 Sales of Toilet Care by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Toilet Care: % Value 2012-2016
  Table 4 LBN Brand Shares of Toilet Care: % Value 2013-2016
  Table 5 Forecast Sales of Toilet Care by Category: Value 2016-2021
  Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
Haco Tiger Brands (ea) Ltd in Home Care (kenya)
Strategic Direction
Key Facts
  Summary 1 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
  Summary 2 Haco Tiger Brands (ea) Ltd: Competitive Position 2016
Executive Summary
Mixed Economic Fortunes Dent Consumer Spending on Home Care
Lack of Developed Hygiene Facilities and Infrastructure Hinder Growth of Some Home Care Categories
Multinationals and Locals Compete for Share in the Kenyan Home Care Market
Supermarkets Retains Its Popularity for Home Care Sales
Growth Expected To Continue Thanks To Rising Disposable Incomes
Market Indicators
  Table 7 Households 2011-2016
Market Data
  Table 8 Sales of Home Care by Category: Value 2011-2016
  Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 10 NBO Company Shares of Home Care: % Value 2012-2016
  Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 12 Distribution of Home Care by Format: % Value 2011-2016
  Table 13 Distribution of Home Care by Format and Category: % Value 2016
  Table 14 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 3 Research Sources












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