Toilet Care in Germany

Date: April 28, 2015
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T96B463D509EN
Leaflet:

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Aside from kitchens, bathrooms and especially toilets are considered to be the most important areas to be hygienically clean in German homes. Despite the fear of germs and infectious deceases becoming increasingly less prevalent in Germany, toilet cleanliness remains significant to most consumers. Nevertheless, the majority of people also regard cleaning toilets to be a rather unpleasant task. Thus, demand for increasingly sophisticated home care products which can reduce the overall effort...

Euromonitor International's Toilet Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Toilet Care by Category: Value 2009-2014
  Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
  Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
  Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
  Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
  Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
  Summary 1 Henkel AG & Co KGaA: Key Facts
  Summary 2 Henkel AG & Co KGaA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Henkel AG & Co KGaA: Competitive Position 2014
Procter & Gamble Germany GmbH & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
  Summary 4 Procter & Gamble Germany GmbH & Co Operations oHG: Key Facts
  Summary 5 Procter & Gamble Germany GmbH & Co Operations oHG: Operational Indicators
Company Background
Production
  Summary 6 Procter & Gamble Germany GmbH & Co Operations oHG: Production Statistics 2013
Competitive Positioning
  Summary 7 Procter & Gamble Germany GmbH & Co Operations oHG: Competitive Position 2014
Werner & Mertz GmbH in Home Care (germany)
Strategic Direction
Key Facts
  Summary 8 Werner & Mertz GmbH: Key Facts
  Summary 9 Werner & Mertz GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Werner & Mertz GmbH: Competitive Position 2014
Executive Summary
Growing Competition Slows Value Sales Growth in 2014
Demand for Convenience Major Driver of Sales
Local Player Werner & Mertz Does Well Thanks To Its Green Credentials
Product Variety and Price Levels Determine the Performance of Distribution Channels
Current High Standards Limit Potential for Future Growth
Key Trends and Developments
Help Wanted - Demographics and Consumer Lifestyles Impact Home Care Positively
Quality Beats Quantity As Consumer Lifestyle Trends Drive Demand for Sophisticated Products
Sustainability Is Not for Everyone: the Impact of New Regulations on the Competitive Landscape
Market Indicators
  Table 7 Households 2009-2014
Market Data
  Table 8 Sales of Home Care by Category: Value 2009-2014
  Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
  Table 10 NBO Company Shares of Home Care: % Value 2010-2014
  Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  Table 13 Distribution of Home Care by Format: % Value 2009-2014
  Table 14 Distribution of Home Care by Format and Category: % Value 2014
  Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
  Summary 11 Research Sources
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