Toilet Care in Denmark

Date: February 7, 2018
Pages: 15
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T25598B8E17EN
Leaflet:

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The only bleach brand of note in Denmark is Klorin. (The word “klorin” translates as chlorine/bleach.) While Klorin is a recognisable brand name among Danes, bleach suffers from an unfashionable image and its value sales are in decline. Rather than investing in the renewal of bleach, Colgate-Palmolive is leveraging the intrinsic brand value of Klorin to expand into toilet care. An example of its brand extension is the launch of Klorin rim blocks in 2017. This followed the launch of Klorin in toi...

Euromonitor International's Toilet Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Extension of Klorin To Toilet Care
Removing the Chore From Cleaning Shapes Innovation
Eco-labelling More Visible But Not Necessarily Value-adding
Competitive Landscape
Unilever Is the Leading Player
Green Brands Marginalised
Category Data
  Table 1 Sales of Toilet Care by Category: Value 2012-2017
  Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
  Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
  Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
  Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
Executive Summary
Value Growth in A Price-competitive Landscape
Drive for Compaction
Parallel Imports
Retailer Concentration Supportive for Development and Expansion of Private Label
Promotion-driven Competitive Landscape
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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