Tampons: Market Research Report

Date: January 1, 2018
Pages: 171
Price:
US$ 4,950.00
Publisher: Global Industry Analysts, Inc
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T3F522CD801EN
Leaflet:

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Tampons: Market Research Report
This report analyzes the worldwide markets for Tampons in terms of retail value sales in US$ Thousand. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

The report profiles 25 companies including many key and niche players such as -
  • Albaad Massuot Yitzhak Ltd.
  • Bodywise (UK) Ltd.
  • Edgewell Personal Care Company
  • First Quality Enterprises, Inc.
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Tampons: Offering Menstrual Protection with Lifestyle Advantages
Focused Marketing, Education, and New, Better, and Safe Technologies: Key Factors Sustaining Consumer Interest
Major Factors Influencing Tampon Adoption
Factors Influencing Tampon Adoption (Impact on Selection - Rated on 1 to 10 Scale)
Packaging and Marketing of Tampons
Misconceptions about Tampons
Concerns Related to Anatomy and Tampon Functions
Concerns about Virginity
Growing Focus on Feminine Health, Comfort and Convenience Benefits Market Adoption
Global Market Outlook
Developed Countries are Traditional Revenue Contributors, while Developing Countries Spearhead Market Growth

Table 1. Global Tampons Market - Geographic Regions Ranked by CAGR (Value Sales) for 2016-2024: Asia-Pacific, Rest of World, Europe, Latin America, Canada, Japan, and USA (includes corresponding Graph/Chart)
Table 2. Global Female Population (2016E) by Geographic Region: Percentage Breakdown for Asia-Pacific, Europe, Japan, Latin America, Middle East, South Africa, USA, and Rest of World (includes corresponding Graph/Chart)
Table 3. Global Feminine Care Market (2016E): Number of Units of Feminine Care Products Used Per Year by Girls/Women Aged between 15 and 49 Years (includes corresponding Graph/Chart)

Tampons Still Beyond the Reach of Many Asian & African Countries
Competitive Scenario
Consumer Education Continues to Remain a Core Issue
Knowing the Psychographic Profile of Consumer Vital for Success
Targeted Marketing Critical for Increasing Sales
Tampon Manufacturers Increase ‘Frankness’ in Advertising
Private Label Tampons Gain Prominence
Manufacturers Depend on Emerging Markets to Increase Sales Momentum

2. MARKET TRENDS, ISSUES AND DRIVERS

Despite Health Concerns and Decline in Menstruating Female Population, Innovative Tampons Sustain Demand

Table 4. Female Population as a Percentage of Total Population by Country: 1960, 1980, 2000, 2010, and 2015 (includes corresponding Graph/Chart)
Table 5. Percentage of 60+ Years Population in Total Population for the World and Major Countries: 2015, 2050, and 2100 (includes corresponding Graph/Chart)

Recent Tampon Innovations and Advancements
My. Flow: New Smart Tampon Integrates Real-Time Data Tracking Capability
Innovative Cora Tampons Address Health Concerns Related to Non-Organic Products
pH Adjusting Tampons
Jelly Fish as Super Absorbent Tampons
Tampon Laced with HIV Prevention Medication
Diagnostic Tampons to Test STIs, STDs, and Cancer
Tampons with a ‘Wireless Tampon Signal’
Advanced, Bluetooth Compatible Tampons
Growing Prominence of New-Age Natural, Renewable, Re-usable, and Organic Tampons Benefit Market Expansion
Traditional Tampons Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive
Tampon Tribe Brings Organic Products at Affordable Prices
All Cotton Tampons Delivered through Subscription
Biodegradable, Compostable, and Plastic-Free Products Gain Popularity
Natural Tampons: The Way Forward
Menstrual Cup with the Potential to Replace Tampons Face Impediments in Mass Adoption, Bodes Well for the Market
Favorable Demographic, Social, and Economic Trends Strengthen Market Prospects

Table 6. World Population by Geographic Region (2000, 2010, 2015, 2020, 2030, 2040, and 2050) (in Millions) (includes corresponding Graph/Chart)

Teen Population: A Lucrative Demographic Segment & the New Advertising Target
Rising Women Workforce: A Business Case for the Hygiene Market

Table 7. Top 10 Countries Worldwide with the Highest Proportion of Working Women in the Nation’s Women Population (includes corresponding Graph/Chart)

Increasing Affluence of the Ballooning Middle Class Population

Table 8. Global Middle Class Population (in Millions) and as a Percentage of Total Population: 2005, 2015, 2025 & 2035 (includes corresponding Graph/Chart)
Table 9. Global Middle Class Spending (in US$ Trillion) by Region (2015 & 2030F) (includes corresponding Graph/Chart)

Online Sales Offers New Avenues of Growth

3. KEY ISSUES CONFRONTING THE MARKET

Threat from Tampon Alternatives
Disposable Menstrual Pads
Reusable Menstrual Pads
Silk Sea Sponge Tampons
Menstrual Cups
Eco-friendly Alternatives to Tampons
Dangerous Chemicals: A Rising Concern
Clean, Ultra-White Tampons: A Threat to Women’s Health?
Tampons Disposal & their Impact on the Environment
Toxic Shock Syndrome (TSS): A By-product of Tampon Usage?
Dioxins in Tampons
Pesticides in Tampons
Fragrances in Tampons
FDA Standardizes Terminology for Tampon Absorbency Levels
Standard Terms to Refer Different Absorbency Levels of Tampons

4. PRODUCT OVERVIEW

Tampons: A Prelude
Acceptance of Tampon Usage
Tampons and Sanitary Pads: An Evolutionary Scan
Major Tampon Types
Applicator Tampons
Digital or Applicator-free Tampons
Cordless Tampons
How to Handle a Tampon?

5. PRODUCT INNOVATIONS/INTRODUCTIONS

Sustain Natural Introduces Organic Cotton Tampons
U by Kotex Unveils New U by Kotex FITNESS Tampons
Playtex Sport Brand Unveils Compact Tampon
Cora Unveils Organic Tampon with a BPA-free Applicator

6. RECENT INDUSTRY ACTIVITY

Unilever Acquires Seventh Generation

7. FOCUS ON SELECT GLOBAL PLAYERS

Albaad Massuot Yitzhak Ltd. (Israel)
Bodywise (UK) Ltd.
Edgewell Personal Care Company (USA)
Johnson & Johnson (USA)
Playtex Products, Inc. (USA)
First Quality Enterprises, Inc. (USA)
Kimberly-Clark Corporation (USA)
Lil-lets Group Limited (UK)
Procter & Gamble (USA)
Fater S. p. A. (Italy)
Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
Asaleo Care Limited (Australia)
Unicharm Corporation (Japan)

8. GLOBAL MARKET PERSPECTIVE

Table 10. World Recent Past, Current & Future Analysis for Tampons by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 11. World Historic Review for Tampons by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 12. World 14-Year Perspective for Tampons by Geographic Region - Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Tampon Sales Face the Brunt of Changing Demographics in the World’s Largest Market
Innovative Offerings and Promotional Activities Sustain Consumer Interest in Tampons
Tampon Market Highlights
Noteworthy Trends and Drivers in Brief
Tampons Cash in on the Outdoor Theme
Loyal Base of Tampon Users
Clothing Favors Tampon Usage
Convenience and Portability Emphasize Need for Innovative Packaging
Tampon Packaging Innovations are the Norm
FDA Regulations Related to Tampons
Standard Terms Proposed by FDA for Absorbency Levels of Tampons
Organic Tampons: The Solution?
Organic Tampons Yet to Make a Mark in Conventional Retail Stores
Campaign against Sales Tax on Tampons Gain Momentum
Consumer Behavior and Related Dynamics
Income Groups
Ethnic Trends
Competitive Landscape

Table 13. Leading Tampon Companies in the US (2017E): Percentage Market Share Breakdown of Value Sales for Edgewell Personal Care, Kimberly Clark, Procter & Gamble, and Others (includes corresponding Graph/Chart)
Table 14. Leading Tampon Brands in the US (2017E): Percentage Market Share of Value Sales for Kotex Natural Balance, Playtex Gentile Glide, Playtex Sport, Private Label, Tampax, Tampax Pearl, Tampax Pocket Pearl, Tampax Radiant, U by Kotex Click, U by Kotex Security, and Others (includes corresponding Graph/Chart)

Leading Organic Tampon Suppliers in the US Summarized
Product Launches
Strategic Corporate Development
Select Key Players
B. Market Analytics

Table 15. US Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 16. US Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Aging Consumer Base Continues to be a Major Growth Dampener
B. Market Analytics

Table 17. Canadian Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 18. Canadian Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Decline in Addressable Population Lead to Decline in Market Demand
Unicharm Corporation – A Major Japan-Based Company
B. Market Analytics

Table 19. Japanese Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 20. Japanese Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Positive Outlook for Tampons in the Highly Aware and Highly Penetrated European Market

Table 21. Women Population (15-49 years) in Western and Eastern Europe: 1995-2015 (in Millions) (includes corresponding Graph/Chart)

Scenario at the Retailers Level
Droplet based Coding System
Legislative Scenario
Competitive Landscape

Table 22. Leading Players in the European Tampons Market (2016): Percentage Market Share Breakdown for Johnson & Johnson, Kimberly-Clark, Procter & Gamble, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 23. European Recent Past, Current & Future Analysis for Tampons by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 24. European Historic Review for Tampons by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 25. European 14-Year Perspective for Tampons by Geographic Region - Percentage Share Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis

Table 26. Leading Players in the French Tampons Market (2016): Percentage Share Breakdown of Sales for Johnson & Johnson, Procter & Gamble, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 27. French Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 28. French Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

4B. GERMANY

Market Analysis

Table 29. German Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 30. German Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

4C. ITALY

A. Market Analysis
Fater S. p. A. – A Major Italy-Based Company
B. Market Analytics

Table 31. Italian Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 32. Italian Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Levy of Tampon Tax Lead to Reduced Prices and Better Quality Sanitary Protection Products
Select Key Players
B. Market Analytics

Table 33. UK Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 34. UK Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

4E. SPAIN

Market Analysis

Table 35. Spanish Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 36. Spanish Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

4F. RUSSIA

Market Analysis

Table 37. Russian Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 38. Russian Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Svenska Cellulosa Aktiebolaget (SCA) – A Major Sweden-Based Company
B. Market Analytics

Table 39. Rest of European Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 40. Rest of European Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Asia-Pacific: Unpenetrated and Underpenetrated Markets Offer Significant Growth Opportunities

Table 41. Global Tampons Market - Geographic Regions Ranked by CAGR (Value Sales) for 2016-2024: Asia-Pacific, Rest of World, Europe, Latin America, Canada, Japan, and the US (includes corresponding Graph/Chart)
Table 42. Global Feminine Care Market (2016E): Number of Units of Feminine Care Products Used Per Year by Girls/Women Aged between 15 and 49 Years (includes corresponding Graph/Chart)

Asian Feminine Hygiene Market Offer Lucrative Opportunities to International Players
Awareness Programs Undertaken by Public and Private Organizations Benefit Market Adoption
B. Market Analytics

Table 43. Asia-Pacific Recent Past, Current & Future Analysis for Tampons by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 44. Asia-Pacific Historic Review for Tampons by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 45. Asia-Pacific 14-Year Perspective for Tampons by Geographic Region - Percentage Share Breakdown of Value Sales for China, India and Rest of Asia-Pacific Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
China Emerge as the Most Promising Tampon Market Worldwide
Chinese Women Prefer Sanitary Pads to Tampons
Major Factors Hindering Wide Usage of Tampons in China
Strong Marketing and Customer Awareness for Boosting Tampon Usage
Danbishuang: The First Indigenous Tampon in China
Hengan International Group Company – A Leading Domestic Manufacturer

Table 46. Leading Players in Chinese Tampons Market (2016): Percentage Market Share Breakdown for Hengan Group, Kimberly-Clark, P&G, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 47. Chinese Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 48. Chinese Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

5B. INDIA

A. Market Analysis
Steadily Developing Indian Economy to Witness Rapid Growth in Demand
B. Market Analytics

Table 49. Indian Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 50. Indian Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

5C. REST OF ASIA-PACIFIC

A. Market Analysis
Australia: A Major Regional Market
Carefree: The Leading Tampon Brand in Australia

Table 51. Leading Tampon Brands in Australia (2017E): Percentage Market Share of Value Sales for Carefree, Libra, U by Kotex, and Others (includes corresponding Graph/Chart)

Asaleo Care Limited – A Key Australia-Based Company
B. Market Analytics

Table 52. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 53. Rest of Asia-Pacific Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. LATIN AMERICA

Market Analysis

Table 54. Latin American Recent Past, Current & Future Analysis for Tampons by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 55. Latin American Historic Review for Tampons by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 56. Latin American 14-Year Perspective for Tampons by Geographic Region - Percentage Share Breakdown of Value Sales for Brazil, Mexico and Rest of Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

6A. BRAZIL

Market Analysis

Table 57. Brazilian Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 58. Brazilian Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

6B. MEXICO

Market Analysis

Table 59. Mexican Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 60. Mexican Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

6C. REST OF LATIN AMERICA

Market Analysis

Table 61. Rest of Latin American Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 62. Rest of Latin American Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

7. REST OF WORLD

A. Market Analysis
Israel: A Major Regional Market
Albaad Massuot Yitzhak Ltd. – A Key Israel-Based Company
B. Market Analytics

Table 63. Rest of World Recent Past, Current & Future Analysis for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 64. Rest of World Historic Review for Tampons Market Analyzed with Annual Sales Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 25 (including Divisions/Subsidiaries - 30)
The United States (8)
Canada (1)
Japan (1)
Europe (15)
  The United Kingdom (2)
  Italy (1)
  Spain (1)
  Rest of Europe (11)
Asia-Pacific (Excluding Japan) (3)
Middle East (1)
Latin America (1)
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