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Surface Care in Vietnam

February 2024 | 20 pages | ID: S38F09EE1EAEN
Euromonitor International Ltd

US$ 990.00

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Surface care registered a healthy performance in both retail volume and current value terms in 2023, following the trend of the previous year. Growth was boosted by higher living standards and an enhanced focus on hygiene, despite the easing of the pandemic. Many Vietnamese consumers continued to clean their homes more thoroughly and more often, with products with antibacterial claims, performing particularly well. In urban areas, the shift to hybrid working also supported demand for surface car...

Euromonitor International's Surface Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Surface Care in Vietnam
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

SURFACE CARE IN VIETNAM
KEY DATA FINDINGS

2023 DEVELOPMENTS

Continued growth in 2023, thanks to enhanced focus on hygiene, with floor cleaners leading the way
Unilever focuses on introduction of new fragrances and insect-repelling features
Local, all-natural surface cleaners experience an upward trajectory
PROSPECTS AND OPPORTUNITIES
Surface care products offer potential for steady growth, thanks to changing consumer lifestyles
Consumers will demand added-value features
Modern retail channels will grow in importance
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Surface Care: % Value 2019-2023
Table 4 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 5 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN VIETNAM
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources


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