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Surface Care in Taiwan

March 2020 | 5 pages | ID: SE123B24FC6EN
Euromonitor International Ltd

US$ 990.00

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Thanks to subtropical weather, consumers pay more attention to maintaining hygiene at home, leading to almost all surface care subcategories registering positive volume and value growth. Bathroom cleaners, kitchen cleaners, floor cleaners and drain openers are four key focuses for many surface care brands, resulting in top players successively launching diversified models and formats to appeal to consumers with various demands under higher temperature. Kitchen cleaners records the highest growth...

Euromonitor International's Surface Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Almost all surface care subcategories post positive growth
Home care wipes posts negative growth due to the decline in dry wipes
Consumers become more environmentally concerned when choosing surface care
COMPETITIVE LANDSCAPE
SC Johnson & Son Taiwan Ltd maintains lead in surface care
Domestic brands are catching up with differentiated product focus
More natural direction in surface care might bring more new players into play
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Slower retail value growth in home care in 2019
More hygiene consciousness awakened among Taiwanese
Kao (Taiwan) Ltd leads home care for another year
Manufacturers are trying to trigger higher growth through innovation
Projected slightly faster growth expected over the forecast period
MARKET INDICATORS
Table 11 Households 2014-2019
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2014-2019
Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Home Care: % Value 2015-2019
Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 17 Distribution of Home Care by Format: % Value 2014-2019
Table 18 Distribution of Home Care by Format and Category: % Value 2019
Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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