Surface Care in Taiwan

Date: March 31, 2017
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SE123B24FC6EN
Leaflet:

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Taiwanese consumers are becoming more careful when choosing surface care products and many of them are deliberately avoiding products which they perceive as toxic or which contain too many chemical ingredients. Some consumers are even choosing only ‘green’ or natural products, while many are using lower volumes of surface care products. In addition, some consumers are making their own surface care products from ingredients such baking soda, while others are buying handmade soap.

Euromonitor International's Surface Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Kao (taiwan) Corp in Home Care (taiwan)
Strategic Direction
Key Facts
  Summary 1 Kao (Taiwan) Corp: Key Facts
Competitive Positioning
  Summary 2 Kao (Taiwan) Corp: Competitive Position 2016
SC Johnson & Son Taiwan Ltd in Home Care (taiwan)
Strategic Direction
Key Facts
  Summary 3 SC Johnson & Son Taiwan Ltd: Key Facts
Competitive Positioning
  Summary 4 SC Johnson & Son Taiwan Ltd: Competitive Position 2016
Executive Summary
Slower Growth Is Seen Home Care in 2016
Consumers Become More Concerned About Chemical Ingredients
International Brands Still Lead Sales in Home Care
Supermarkets and Hypermarkets Dominate the Retail Distribution of Home Care
Moderate Growth Expected in Home Care Over the Forecast Period
Key Trends and Developments
Natural, Organic and Eco-friendly Products Enter the Mainstream
Consumers Prefer To Buy Home Care Products in Store-based Retail Outlets
Warehouse Clubs Introduce New Home Care Brands and Products
Market Indicators
  Table 11 Households 2011-2016
Market Data
  Table 12 Sales of Home Care by Category: Value 2011-2016
  Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 14 NBO Company Shares of Home Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 17 Distribution of Home Care by Format: % Value 2011-2016
  Table 18 Distribution of Home Care by Format and Category: % Value 2016
  Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 5 Research Sources












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