Surface Care in South Korea

Date: January 27, 2017
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SBE9C1CA138EN
Leaflet:

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Oxy Reckitt Benckiser has long ranked among the leading players in surface care in South Korea, with its brands competing in several product categories. However, in 2016 this company’s reputation was seriously damaged after it publicly admitted overlooking the health risks of PHMG, a component contained in its humidifier sanitiser products since 2001 that has been deemed responsible for several cases of severe illness and a large number of deaths in recent years. The negative publicity that aros...

Euromonitor International's Surface Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Aekyung Industrial Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
  Summary 1 Aekyung Industrial Co Ltd: Key Facts
  Summary 2 Aekyung Industrial Co Ltd: Operational Indicators 2014-2015
Competitive Positioning
  Summary 3 Aekyung Industrial Co Ltd: Competitive Position 2016
Lg Household & Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
  Summary 4 LG Household & Health Care Ltd: Key Facts
  Summary 5 LG Household & Health Care Ltd: Operational Indicators 2014-2015
Competitive Positioning
  Summary 6 LG Household & Health Care Ltd: Competitive Position 2016
Yuhan Clorox Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
  Summary 7 Yuhan Clorox Ltd: Key Facts
  Summary 8 Yuhan Clorox Ltd: Operational Indicators 2014-2015
Competitive Positioning
  Summary 9 Yuhan Clorox Ltd: Competitive Position 2016
Executive Summary
Boycott of Oxy Reckitt Benckiser Ltd Harms Overall Performance of Home Care
'chemophobia' Spreads Among Consumers in the Wake of the Oxy Scandal
Other Top Players Make Value Share Gains As Oxy Reckitt Benckiser Loses Ground
Non-store Retailing Outperforms Store-based Retailing in Current Value Growth Terms
Maturity and Safety Concerns Look Set To Hamper Market Development
Key Trends and Developments
'chemophobia' Emerges As A New Threat for Home Care Producers
Non-store Retailing Channels Make Strong Gains in Home Care Distribution
Innovation Is Passive and Largely Limited To Leading Home Care Players
Market Indicators
  Table 11 Households 2011-2016
Market Data
  Table 12 Sales of Home Care by Category: Value 2011-2016
  Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 14 NBO Company Shares of Home Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 17 Distribution of Home Care by Format: % Value 2011-2016
  Table 18 Distribution of Home Care by Format and Category: % Value 2016
  Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 10 Research Sources












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