Surface Care in Russia

Date: January 27, 2017
Pages: 27
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SF93AFD79D0EN
Leaflet:

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Unstable economic conditions and high inflation rates forced most Russian consumers to turn to cheaper local brands within surface care. Multi-purpose cleaners also performed better than many other products in surface care as they can be used on a wider array of surfaces.

Euromonitor International's Surface Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Henkel Rus Ooo in Home Care (russia)
Strategic Direction
Key Facts
  Summary 1 Henkel Rus OOO: Key Facts
  Summary 2 Henkel Rus OOO: Operational Indicators
Competitive Positioning
  Summary 3 Henkel Rus OOO: Competitive Position 2016
Nefis Cosmetics Oao in Home Care (russia)
Strategic Direction
Key Facts
  Summary 4 Nefis Cosmetics OAO: Key Facts
Competitive Positioning
  Summary 5 Nefis Cosmetics OAO: Competitive Position 2016
Nevskaya Kosmetika Oao in Home Care (russia)
Strategic Direction
Key Facts
  Summary 6 Nevskaya Kosmetika OAO: Key Facts
  Summary 7 Nevskaya Kosmetika OAO: Operational Indicators
Competitive Positioning
  Summary 8 Nevskaya Kosmetika OAO: Competitive Position 2016
Procter & Gamble Ooo in Home Care (russia)
Strategic Direction
Key Facts
  Summary 9 Procter & Gamble OOO: Key Facts
Competitive Positioning
  Summary 10 Procter & Gamble OOO: Competitive Position 2016
Executive Summary
Home Care Struggles With Continuing Recession
Simplicity Is A New Trend
Local Players Continue To Evolve
Modern Retailers Continue To Gain Ground
Gradual Recovery Expected Over the Forecast Period
Key Trends and Developments
Local Economy Stagnates
Competition Is Intensifying
Simplicity Gains Ground
Market Indicators
  Table 11 Households 2011-2016
Market Data
  Table 12 Sales of Home Care by Category: Value 2011-2016
  Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 14 Sales of Home Care by City: Value 2011-2016
  Table 15 Sales of Home Care by City: % Value Growth 2011-2016
  Table 16 NBO Company Shares of Home Care: % Value 2012-2016
  Table 17 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 18 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 19 Distribution of Home Care by Format: % Value 2011-2016
  Table 20 Distribution of Home Care by Format and Category: % Value 2016
  Table 21 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 22 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Table 23 Forecast Sales of Home Care by City: Value 2016-2021
  Table 24 Forecast Sales of Home Care by City: % Value Growth 2016-2021
Sources
  Summary 11 Research Sources












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