Surface Care in Russia

Date: February 9, 2018
Pages: 17
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SF93AFD79D0EN
Leaflet:

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Russian consumers remained cautious about their real income in 2017 and therefore followed the saving trend in surface care. This resulted in two key trends: consumers continued limiting purchases of surface care with specific application, eg floor or oven cleaners; and also sales of cheaper locally produced products grew. As a result, most surface care categories demonstrated downward trends in volume terms during 2017. Before the economic crisis, Russian consumers were keen to try out various...

Euromonitor International's Surface Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
the Shift To Basic Products Continues
Some Products Are Hard To Replace With Multi-purpose Cleaners
Discount Hunting Is A New Sport
Competitive Landscape
Global Players Remain Leaders But Struggle
Local Brands Gain Popularity With Price-sensitive Russians
Private Label Penetration Remains Low
Category Data
  Table 1 Sales of Surface Care by Category: Value 2012-2017
  Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
  Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Executive Summary
Market Remains Uncertain
Migration To Cheaper Products Continues
Major Players Defend Their Ground
Price-cutting Impacts Home Care
Home Care Is Set for Stagnation Rather Than Growth
Market Indicators
  Table 11 Households 2012-2017
Market Data
  Table 12 Sales of Home Care by Category: Value 2012-2017
  Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 14 NBO Company Shares of Home Care: % Value 2013-2017
  Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 17 Distribution of Home Care by Format: % Value 2012-2017
  Table 18 Distribution of Home Care by Format and Category: % Value 2017
  Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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